CRM and marketing automation: key differences, benefits and top integration tips

Give your team the tools to close more deals. Learn the benefits of integrating CRM and marketing automation software and four steps to do so seamlessly.

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How-to guide essentials: from concept to completion

Learn to create effective how-to guides with clear steps, visuals and tips. From concept to completion, make your guide engaging and valuable.

Social media marketing: Everything small businesses need to know in 2024

Social media is always evolving, so your brand’s promotion strategy must also adapt. Learn how to implement effective social media marketing in 2024.

Marketing reporting: how to create reports that inform decisions

Marketing reporting turns numbers into insights that grow businesses. Learn how to create engaging reports for informed decision-making.

Email cadence: everything you need to know

Email cadence is a major consideration for any email marketing strategy. Find out how to choose the perfect timing and frequency for your next campaign.

Nine key email marketing metrics and what they tell you about your campaigns

Learn nine important email marketing metrics, how to measure them and how to use them to improve your email campaigns and email deliverability.

How a content hub supercharges your organic marketing

We explore what makes up a content hub, how to create one in a few steps and showcase examples of successful brands.

How to become a business owner (and thrive in the role)

Becoming a business owner means making some important decisions to realize your vision. Learn how to make it happen and how to thrive with this guide.

8 tips to help you grow your business

Discover 8 actionable tips to grow your small business. Learn when to scale, how to organize, build a strong team and boost your marketing efforts.

12 Black Friday ideas for small businesses

You don’t have to be a huge company to cash in. Prepare for the holiday shopping season with these actionable Black Friday ideas for small businesses.

9 Halloween marketing campaign ideas to boost sales

Want to attract more customers this holiday season? Discover creative strategies and examples to boost visibility with our Halloween marketing tips.

Halloween email marketing: 7 ways to boost engagement (with examples)

Stand out in subscribers’ inboxes this holiday season with these Halloween email marketing tactics and tips.

What is a customer data platform (and do you need one)?

Wondering if you need a customer data platform? Learn everything you need to know about CDPs and how to choose the perfect solution for your organization.

What is marketing automation?

Learn what marketing automation is, why it’s so important for businesses and how to choose a solution that will save you time.

Customer segmentation: How to divide your customers into targeted groups

Did you know there are different types of customer segmentation? Learn everything you need about which type to use for effective sales and marketing.

Craft an ideal customer profile to identify your best customers

Unlock business growth with an ideal customer profile (ICP). Learn how to create an ICP, use it across teams and attract your highest-value customers.