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A great cold email can be the first step in a fruitful relationship. Learn how to introduce yourself in an email with advice, examples and templates.
Marketing reporting turns numbers into insights that grow businesses. Learn how to create engaging reports for informed decision-making.
Email cadence is a major consideration for any email marketing strategy. Find out how to choose the perfect timing and frequency for your next campaign.
Learn nine important email marketing metrics, how to measure them and how to use them to improve your email campaigns and email deliverability.
We explore what makes up a content hub, how to create one in a few steps and showcase examples of successful brands.
Becoming a business owner means making some important decisions to realize your vision. Learn how to make it happen and how to thrive with this guide.
Discover 8 actionable tips to grow your small business. Learn when to scale, how to organize, build a strong team and boost your marketing efforts.
You don’t have to be a huge company to cash in. Prepare for the holiday shopping season with these actionable Black Friday ideas for small businesses.
Want to attract more customers this holiday season? Discover creative strategies and examples to boost visibility with our Halloween marketing tips.
Stand out in subscribers’ inboxes this holiday season with these Halloween email marketing tactics and tips.
Wondering if you need a customer data platform? Learn everything you need to know about CDPs and how to choose the perfect solution for your organization.
Learn what marketing automation is, why it’s so important for businesses and how to choose a solution that will save you time.
Did you know there are different types of customer segmentation? Learn everything you need about which type to use for effective sales and marketing.
Unlock business growth with an ideal customer profile (ICP). Learn how to create an ICP, use it across teams and attract your highest-value customers.
Digital marketers have a unique industry lingo. Here are the most common marketing abbreviations that beginners need to know.
Discover small business marketing strategies that amplify your brand. These low-cost marketing tips will supercharge your strategy and drive revenue.
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