How to write a response worthy follow-up email (with 15 templates)

Effective follow-up emails can keep leads moving through your sales funnel. Use these tips and templates to write follow-up emails that get responses.

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Customer segmentation: How to divide your customers into targeted groups

Did you know there are different types of customer segmentation? Learn everything you need about which type to use for effective sales and marketing.

Craft an ideal customer profile to identify your best customers

Unlock business growth with an ideal customer profile (ICP). Learn how to create an ICP, use it across teams and attract your highest-value customers.

A beginner’s guide to common marketing abbreviations

Digital marketers have a unique industry lingo. Here are the most common marketing abbreviations that beginners need to know.

The ultimate guide to small business marketing: Strategies to boost your brand

Discover small business marketing strategies that amplify your brand. These low-cost marketing tips will supercharge your strategy and drive revenue.

Email lists: Why they’re so powerful and how to build one

Have you ever asked yourself “What is an email list exactly and how does it work?” The answer is pretty simple and, once you understand the topic, you will be able to build an email list of your own. Here is our guide to email lists.

8 easy steps to creating and managing a successful email campaign

Successful email marketing is an ongoing process, not a one-off task. Follow these step-by-step instructions to create and manage an effective campaign.

US marketing calendar 2023: 100+ Holidays and engagement opportunities

Plan your year in marketing with a US marketing calendar 2023. Create content around holidays and events with this comprehensive list.

How to create a crisis comms plan so you’re always prepared

Building a solid crisis management team and crisis communication strategy is key to business continuity. Learn about different types of crisis comms and how to tackle each one successfully.

Content marketing automation: Which tasks should I automate?

Content marketing automation tools eliminate mundane admin work to help you improve campaign outcomes. Learn which tasks to automate for the best results.

Email insights: Using data to improve open rates, click-throughs and conversions

By turning email data into actionable email insights, you can optimize your campaigns to increase ROI. Learn which email data to collect and how to apply it.

What are blocklists and how do they impact email marketing?

Blocklists are filters that stop your emails from reaching subscribers. Learn how they work, how to see if you’ve been blocklisted and what to do if you have.

How to boost productivity with effective email management

Email management directly impacts customer experience and conversion rates. Learn how to use email effectively and efficiently with tips and examples.

Unique selling proposition: Definition, guide and examples

A compelling unique selling proposition helps you stand out and attract the right customers. Learn how to define your USP with this guide.

Smarketing: How sales and marketing alignment can boost your revenue

Are your sales and marketing teams aligned? Find out what smarketing is and how you can connect your sales and marketing teams to increase your revenue

How to build a welcome email series that converts

A good welcome email series incentivizes users to engage with content and nurtures them along their journey. Create welcome emails that convert.