How to make sure your sales reports are effective
Let’s say you’ve gotten your report templates squared away. Now what?
Here are some key tips to ensure that your salespeople treat your data as more than just numbers on a spreadsheet.
Share your sales performance reports with your team
As noted earlier, performance data isn’t something that sales managers should keep to themselves. For the sake of improving your strategy and keeping your colleagues engaged, you’ve got to share the wealth.
Thankfully, all of the sales templates noted above are prime for sharing (and you can share the sales report templates we have linked above).
There is no “right” way to share your data, but here are some quick ideas that go beyond face-to-face meetings:
- Reviewing via screen-sharing platforms (such as Zoom)
- Featuring reporting data on your Kanban board (think: Trello, Asana)
- Scheduling weekly or monthly emails which highlight your key sales reports
Anything you can do to make your reporting more accessible and share-worthy is a plus—case in point, the popularity of sales leaderboards. Such presentations of data, as long as the entire team is on board with healthy competition, are both shareable and create a sense of buzz around your numbers.
The concept here is simple: give your reps a pulse on what’s going on and how they can improve. Reports are a time-efficient way to provide those answers at a glance.
Don’t drown your team in data
Reporting can almost be addictive. The more you dive into your data, the deeper you want to go in terms of details and specifics.
However, try to stick to the facts when sharing data with your team. Otherwise, you risk overwhelming them. This means you’re responsible for determining which KPIs you share and also how often you decide to send reports.
Once again, there is no one-size-fits-all approach to reporting in terms of frequency. Smaller teams might discuss sales data during their daily stand-up while larger teams might review reports in greater detail at the end of the week. As long as you’re reflecting on your data, you’re on the right track.
Remember: no single sales report can contain everything. If you need to split your data and reporting into multiple templates, so be it.
Translate your data into actionable steps
The end goal should be some form of action on behalf of your team. Maybe that means rethinking your call volume or investing more in a certain channel.
Either way, you’ll never know what to do next until you talk about your data. That means establishing clearly defined next steps and priorities based on what you already know.
Beyond simply sharing a sales template report, your team is responsible for answering the following:
- Are we on track to reach our sales goals?
- If not, what changes do we need to make? If so, what are we doing well?
- How can we have better conversations with our customers?
With these questions in mind, you can point toward action items to guide your sales strategy moving forward.
Reporting is an absolute must-do for teams today. With the help of our reporting templates, you can start organizing your data ASAP.
Hopefully these examples, KPIs and tips will put you and your team on the path to owning your data. If you haven’t already, make sure you download Pipedrive’s free sales report template today to start doing exactly that.