CRM for digital marketing agencies

Manage clients, campaigns and growth in an easy-to-use CRM built for marketers

Your client campaigns run like clockwork but behind the scenes, keeping sales activity and client follow-ups organized can be challenging. Without one space to manage everything, it’s easy for tasks to slip through the cracks and deals to stall.

Pipedrive’s user-friendly CRM helps agencies streamline project and account workflows, automate in-house marketing and centralize client interactions from one centralized place.

As a result, you’ll save time, close deals faster and retain more clients – all while keeping operations simple and profitable.

crm for digital marketing agency Pipedrive dashboard overview

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What to look for in a CRM for digital marketing agencies

What to look for in a digital marketing agency CRM

The best CRM for digital marketing agencies should simplify client management and strengthen collaboration.

Prioritize these CRM features for greater ROI:

Streamline your sales pipeline to land deals faster

It’s easy to miss leads stored in spreadsheets and inboxes. If you follow up too late, the prospect may have already chosen another agency.

When all your deal data lives in one place, your sales team can instantly see which opportunities are new, stalled or ready to close.

Pipedrive’s sales pipeline view turns scattered data into a structured workflow. Drag and drop deals through custom stages to stay on track.

Explore pipeline management in Pipedrive

crm for digital marketing agency Pipedrive pipeline management view
crm for digital marketing agency Pipedrive workflow automation

Automate lead outreach to free time for client projects

Manual follow-ups steal hours from billable projects, making your agency less profitable.

Workflow automation keeps outreach consistent and timely without increasing your team’s administrative workload.

Use Pipedrive’s sales and marketing automations to send relevant messages to prospects and clients at every stage of the client relationship, without extra admin.

Learn more about Pipedrive’s automations

Track your agency’s growth performance

Prioritizing client work can mean losing sight of agency performance – but without visibility, strategic moves rely on guesswork.

CRM dashboards and reports provide at-a-glance clarity, showing which sales processes convert best and where deals stall.

Pipedrive’s customizable dashboards combine live metrics from every salesperson and deal, so you can see underperforming channels and refine your sales strategy.

Check out Pipedrive’s reports and insights

crm for digital marketing agency Pipedrive dashboard reporting
crm for digital marketing agency Pipedrive lead generation

Generate high-quality leads around the clock

Relying on referrals and cold outreach alone limits your revenue potential and gives sales reps less to work with.

Lead generation software ensures a steady flow of new opportunities into your sales pipeline.

Pipedrive’s Web Forms, Chatbot and Live Chat – part of the LeadBooster add-on – help you capture and qualify website visitors 24/7, syncing them straight to your CRM system for faster follow-ups.

Check out Pipedrive’s lead generation tools

Over 500+ integrations

Expand the capabilities of Pipedrive with hundreds of apps and integrations

CreativeRace Case Study

How CreativeRace used Pipedrive to boost client acquisition by 600%

CreativeRace had no clear way to track or manage leads, so it couldn’t see how deals moved or stalled.

With Pipedrive, the UK-based agency built visual pipelines to mirror its lead-gen and sales processes. The team can now prioritize better and forecast revenue with confidence.

“Pipedrive is significantly better value than other CRMs, but still has an easy-to-use interface.”

Read the case study

Simplify deal management with SmartDocs’ contracts and proposals

Pipedrive’s Smart Docs add-on simplifies deal management by keeping contracts, proposals and tracking all in one place.

  • Create agreements in seconds. Save time by using pre-built templates for common service agreements.

  • Know when to act. See where prospects and clients interact with your documents, for timely follow-ups.

  • Sign deals digitally. Close deals faster with e-signatures your clients can complete from any device.

Add Smart Docs’ document management capabilities to any Pipedrive plan to make the best CRM software even more helpful.

Learn more about Smart Docs

Smart Docs

Used by over 100,000 companies in 179 countries

In the forecast view, we look at what deals are due to close this month, next month just to make sure everyone is really honest about what they should be working on.

Carolyn PearsonFounder, Maiden Voyage

One of the favorite features within Pipedrive is the email integration. It pulls all of the clients details in, so that we don’t have to think about it.

Erin and DrewFounders, Pro Arts

As a business owner, my favorite feature in Pipedrive is the statistics and being able to look at the dashboard and use those metrics to help each individual on the team.

Lisa CoyleCEO, 360 Payments

FAQs about CRMs for digital marketing agencies

Fuel your marketing agency’s growth with a simple, flexible CRM