Paid Social Lead
Germany, Berlin - CMO - Hybrid
We’re on the lookout for a paid social lead to refine and grow our paid social channel in our marketing team.
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We believe it takes great people to create a great product. That’s why our team lives our company values, and we hire based on them, too. Since 2010, Pipedrive has been on a mission to support sales and marketing teams with easy-to-use, powerful tools that make everyday work faster and easier. Today, our cloud-based software is trusted by over 100,000 companies and used in 179 countries. We have grown from a five-person team to a truly international company of over 850+ people, representing more than 50 nationalities, with ten offices distributed across Europe and the US. In 2020, Pipedrive received a majority investment from Vista Equity Partners, a global investment firm that invests exclusively in enterprise software, data and technology-enabled businesses, making Pipedrive the fifth unicorn from Estonia.
We’re looking for a Paid Social Lead to manage and scale our paid social channels globally. In this position, you will move beyond basic execution to oversee strategy, technical integration, and creative testing for Pipedrive’s social presence.
In this role, you’ll sit at the intersection of our Creative, Data Science, and MarTech teams. If you’re a performance marketer who enjoys combining data, creativity and collaboration, we’d love to meet you!
Your new adventure:
- Lead the global paid social roadmap, managing our media agency relationship and multi-million dollar budgets across Meta, LinkedIn, Reddit, and emerging platforms.
- Build and maintain a structured creative pipeline. This involves translating performance data into clear design briefs, establishing a high-velocity testing roadmap, and collaborating with the brand/design team to iterate on "social-first" assets based on hook rates and conversion data.
- Collaborate with our Influencer and Organic teams to integrate high-performing User-Generated Content (UGC) into our paid funnel.
- Work alongside Data Science to move beyond basic attribution. You will lead incrementality testing to determine iROAS by platform/geo
- Partner with martech to improve signals sent to social platforms for bidding and audience targeting
- Work with the web team to improve landing page experience, with a focus on mobile devices
Does this sound like you?
- At least three years of experience in paid social campaign management
- Fluency in English
- Experience with platforms like Meta, LinkedIn and Reddit
- Proven experience in managing and optimizing paid media campaigns
- Experience building creative feedback loops, bridging the gap between insights and creative briefs to production
- Collaborative, structured and action driven, adept at managing multiple projects and stakeholders
- An understanding of incrementality testing and measurement frameworks
- Proficiency with analytics tools and campaign reporting
- Extreme attention to detail
- Excellent organization skills
- Familiarity with B2B marketing is a plus
Why Pipedrive?
- People-first culture - Be part of a team that values authenticity, champions collaboration, and supports each other—no egos, just teamwork. Work alongside top talent from around the world in an inclusive space where different perspectives fuel our best ideas. Everyone is welcome
- Unlock potential – Push boundaries, take ownership, and experiment with the latest technologies as we enhance our AI First Vision. We empower bold ideas that drive real change
- We’ve got you – Your well-being matters. Enjoy flexible hours, wellness perks and SWAG. Think performance-based bonuses, 28 paid leave days, well-being days, compassionate leave, and even pawternal leave—because we take care of ourselves and our people
- Grow with us – Whether through mentorship, coaching, or internal mobility, we invest in helping you unlock your potential. Open, honest feedback and clear communication are at our core. We grow together through trust and accountability
- Packed with purpose – Help 100,000+ small and medium-sized businesses grow and succeed while doing meaningful, customer-driven work
Pipedrive is an equal opportunity employer. We encourage diversity in the workplace regardless of age, gender, race, religion, disability, sexual orientation, gender identity or veteran status.
Please note that for this role we’re currently unable to offer relocation assistance or visa sponsorship
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If this is something for you, send us your resume (in English) or a link to your LinkedIn profile and please add why we should pay extra attention to your application.
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