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Pipedrive Marketplace survey: businesses leveraging integrations win about 1.5 times more deals

New York, December 5, 2023 – Pipedrive, the easy and effective sales CRM for small businesses, today announced its Marketplace yearly results and most popular apps of 2023. Data shows that small businesses using software integrations to automate tasks across the revenue cycle win about 1.5 times more deals than companies that have not adopted any third-party tools.

“Building the right tech stack arms the sales team with the right tools to double down on innovation and discover unexpected growth opportunities. On average, customer-facing professionals spend only a third of their time engaging with customers. Automating everyday tasks has a lot of benefits. The right technology helps increase productivity, reduce manual errors, find more qualitative leads faster or enhance team collaboration, making a huge difference in sales. Instead of spending time on repetitive tasks, salespeople can focus on the creation of personalized and value-based customer journeys,” said Sean Evers, VP of Sales & Partner at Pipedrive.

With more than 400 integrations, the Pipedrive Marketplace enables customers to sync their data across systems all in one place and automate and optimize processes. “Pipedrive’s ecosystem is all about echoing our customers’ needs and amplifying the value of the core CRM platform. Using third-party integrations allows companies to break data silos and unify information across multiple applications, saving time, increasing productivity and expanding the overall revenue opportunity. By integrating Pipedrive with third-party apps, we can offer a complete and customizable tech stack to automate tasks across the entire revenue lifecycle and boost business growth,” said Evers.

Within the first 11 months of 2023, more than 134,000 users installed at least one app from the Pipedrive Marketplace. The most popular app categories, listed below, were messaging bots and communication tools, phone and video calls, marketing automation and lead generation. Other key findings that emerged:

  • Companies leveraging integrations generate roughly five times more deals

  • On average, 41% of all deals are facilitated through integrations

  • The average win ratio for businesses utilizing integrations stands at 47%

  • The adoption of integrations not only reduces the time spent on deals but also accelerates the winning process by 12%

Pipedrive Marketplace’s top 3 apps help to move data automatically between the core platform and other apps or enhance customer communication experiences thanks to video calling and messaging solutions.

  1. Zapier

  2. Google Meet

  3. Zoom Meetings

To nurture leads, Pipedrive customers prefer the following apps for assigning leads, automating communication to leads, tracking lead behavior and warming leads up:

For Pipedrive customers, the top 3 apps for communicating with leads and scheduling demos are:

  1. Google Meets

  2. Zoom Meetings

  3. JustCall

The most popular integrations to qualify leads, enrich lead data and research leads are:

  1. Dealfront

  2. Outfunnel

  3. Fireflies.ai

Earlier this year, Pipedrive API was recognized as one of the most popular APIs for developers by Postman, a world-leading public hub for developers to design, build and test their APIs. Additionally, in the summer of 2023, Pipedrive’s Developers’ Corner was shortlisted for three categories at The DevPortal Awards, an awards program showcasing innovative leaders and their developer portals in the API and interface space. Pipedrive was shortlisted for Best New DX Innovation, Best Onboarding and Best API Reference Documentation.


About Pipedrive
Founded in 2010, Pipedrive is the easy and effective sales CRM that drives small business growth. Today, Pipedrive is used by revenue teams at more than 100,000 companies worldwide. Pipedrive is headquartered in New York and has offices across Europe and the US. The company is backed by majority holder Vista Equity Partners, and Bessemer Venture Partners, Insight Partners, Atomico, and DTCP. Learn more at www.pipedrive.com.

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