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The school principal of Tartu Vocational College hones leadership skills at Pipedrive

New York, 2 May, 2022 - Pipedrive, the global sales-first CRM and intelligent revenue management platform for small businesses, participated in a unique educational initiative for the third consecutive year. As part of the Education Leaders’ Internship Programme, the school principal of Tartu Vocational College, Raini Jõks, completed a five-month internship under the guidance of Pipedrive’s Global Head of People and Culture, Leelia Rohumaa, to further develop his leadership skills and innovative management approaches.

According to Raini Jõks, the internship program was a great opportunity to improve his leadership skills to provide even better guidance to his school. “I was thrilled to start my internship at Pipedrive. As a global tech company, I was sure that I have a lot to learn from Pipedrive’s international experience. I was pleasantly surprised to see how company values play a big role in everyday work and hiring practices. For me, this is perhaps the biggest learning of the internship. I’ve experienced and seen with my own eyes how leadership, hiring practices, and everyday communication skills are based on these values,” recalled Raini Jõks, the school principal of Tartu Vocational College.

“The Education Leaders’ Internship Programme is a great opportunity for school principals to see how different companies and organizations function. One day, the students of these schools will be potentially working for these companies and the internship provides a better understanding of what kind of preparation and training future employees need,” said Leelia Rohumaa, Global Head of People and Culture, Pipedrive.


The Education Leaders' Internship Programme was initiated by the Good Deed Education Fund with Tallinn Education Department. The Good Deed Education Fund is a philanthropy fund established by new generation technology entrepreneurs aimed at supporting initiatives that help solve the biggest challenges in Estonian education. During 2019-2021, the Fund supported 10-15 initiatives with a million euros, focusing on increasing the number of next-generation teachers, raising the quality of school management, reducing drop-out rates, and increasing acquisition of natural and exact sciences skills combined with creativity and teamwork. The idea for the Education Fund came from Taavet Hinrikus from Wise and Martin Villig from Bolt.

Pipedrive has been one of the largest supporters of the fund for several years now. Last month, Pipedrive announced it will be renewing its agreement with the Good Deed Education Fund. Over the next three years, the Good Deed Education Fund will invest 2 million euros in educational initiatives in Estonia as a joint contribution by several tech companies and private donors. Read more here.

About Pipedrive
Founded in 2010, Pipedrive is the global sales-first CRM and intelligent revenue management platform for small businesses. Today, Pipedrive is used by revenue teams at more than 100,000 companies worldwide. Pipedrive is headquartered in New York and has offices across Europe and the US. The company is backed by a majority holder Vista Equity Partners, and Bessemer Venture Partners, Insight Partners, Atomico, DTCP, and Rembrandt Venture Partners. Learn more at www.pipedrive.com.

Press contacts:
Maie-Liisa Sildnik
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