How do you do email marketing for events?

You can manage event marketing by building email lists and creating engaging marketing campaigns . Pipedrive lets you automate notifications to guide subscribers through registration and beyond.

What software is best for email marketing?

The best email marketing software provides a user-friendly interface, targeting functionality and affordable pricing. Pipedrive’s CRM is an ideal event email marketing tool . It helps you capture leads and uses an AI email writer to speed up your content drafting with or without HTML code.

What are the best tools for an email campaign?

The best tools for campaigns include drag-and-drop builders and reusable email templates. Look for software with free plans or trials to test before you buy. Pipedrive integrates with A/B testing tools and Google Analytics for email optimization. It connects with other software through Zapier to improve your subject lines and boost deliverability.

How does event marketing software work for e-commerce businesses?

E-commerce small businesses use email marketing tools for outreach. This helps them maintain constant contact with customers and prospects.

Best event email marketing software

Grow your event attendance with Pipedrive’s CRM

With so many tasks before, during and after events, it’s easy to overlook important engagement opportunities.

Customer relationship management (CRM) software organizes attendee data and automates email sequences so you can focus on creating impactful events.

See how Pipedrive helps event businesses and marketers attract more attendees and convert them into customers.

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Pipedrive’s event email marketing software features

Automate marketing tasks

Set up email sequences that nurture attendees from initial interest to event day without manual work

Build professional emails

Design branded email content that matches your event with an AI-powered drag-and-drop editor

Manage event contacts

Log registrants and vendors with detailed contact profiles and full communication history

Plan event activities

Coordinate speaker calls, venue walkthroughs and sponsor meetings with built-in task management features

Work from a mobile CRM

Handle all your event management and log your SMS as activities directly from Pipedrive’s mobile app while on the go

Track your sales dashboard

Get a complete view of ticket sales and email campaign metrics to evaluate your event’s marketing efforts

Organize emails and ad launches in your marketing calendar

Staying on top of digital marketing touchpoints across different channels quickly gets overwhelming.

Activity calendars let you schedule and view all your campaigns, social media posts and promotions in one place.

Pipedrive’s calendar keeps your events on track, so every campaign launches at the right time with higher conversion rates.

Learn more about Pipedrive’s activity calendar.

End manual tasks and errors with intelligent email automation

Event marketers often need to send the same type of email hundreds of times, wasting precious effort on repetitive tasks.

Marketing automation lets you trigger confirmations, reminders and follow-ups when attendees take action.

Pipedrive’s workflows streamline your event email marketing strategy so you spend less time managing inboxes manually.

Learn more about Pipedrive’s workflow automation features.

Keep event communications in a centralized inbox

Missing urgent emails from speakers or sponsors can derail your event at the last minute.

Syncing emails with your CRM system means you catch changes before they become a problem.

Pipedrive’s email marketing platform conveniently logs all messages, so you don’t waste time searching your inbox.

Learn more about Pipedrive’s CRM email integration for event marketers.

Over 500+ integrations

Expand the capabilities of Pipedrive with hundreds of apps and integrations

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How Pipedrive helped Tiffany Largie grow her business to $2.5 million

As Tiffany Largie’s sales team increased to 30 people, her business card system couldn’t keep everyone organized.

The switch to Pipedrive provided intuitive pipelines and powerful data management tools. Its ease of use quickly helped Tiffany generate over $2 million in sales and build a $2.5 million business.

“We had one of our newer clients go through an exercise of finding prospects on Pipedrive. After a few hours, the firm’s representative contacted us and said, ‘I just found $188K worth of revenue thanks to Pipedrive!’”

Read the case study

Drive more event registrations with Pipedrive’s LeadBooster

Turn your website into an event registration machine by adding LeadBooster to any Pipedrive plan. Capture more attendees and engage prospects before they leave your site with smart lead-generation tools.

Prospector: Use targeted search filters to connect with potential attendees and sponsors.
Chatbot: Answer event-related questions in real time and log visitor details – even when you’re offline.
Web Chat: Draw in website visitors and convert interest into registrations for your webinars and events.
Web Forms: Embed registration landing pages on your event website to gather attendee data.

Learn more

Event email marketing software FAQs

Used by over 100,000 companies in 179 countries

In the forecast view, we look at what deals are due to close this month, next month just to make sure everyone is really honest about what they should be working on.

Carolyn PearsonFounder, Maiden Voyage

One of the favorite features within Pipedrive is the email integration. It pulls all of the clients details in, so that we don’t have to think about it.

Erin and DrewFounders, Pro Arts

As a business owner, my favorite feature in Pipedrive is the statistics and being able to look at the dashboard and use those metrics to help each individual on the team.

Lisa CoyleCEO, 360 Payments