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What is Pipedrive?

Pipedrive is a powerful sales CRM (customer relationship management) software that makes winning deals easy.

Like other CRM tools, Pipedrive CRM lets sales teams store customer data, track sales activities and manage relationships throughout the sales cycle. Sales reps can use this information to find and nurture leads and improve the customer experience.

Our simple, effective CRM tool helps you visualize the entire sales process. Pipedrive’s award-winning sales pipeline lets you track contacts from prospect to deal closing, so you can follow up and close more deals faster.

What are Pipedrive’s key CRM features and products?

Manage leads and deals

Sales software

Oversee your sales activities and boost business growth with Pipedrive’s all-in-one sales software

Pipedrive email campaigns

Email marketing software

Send customizable email campaigns with pro templates and integrate your CRM data

Marketplace integrations

Marketplace integrations

Sync your CRM with over 400 app integrations, including Gmail, Zoom, Zapier and more

Lead generation software

Lead generation software

Capture lead info via chatbot, live chat or web form and find high-quality prospects with our AI-powered Prospector

Web visitor tracking

Web visitor tracking

See who’s browsing your website, what they’re doing and where they came from with Web Visitors


Documents and templates

Create trackable documents and easily share key business metrics with other sales reps

Over 3,000 reviews & ratings

Highly rated by thousands of customers all over the world







Why Pipedrive?

Setting up a new sales tool can be complex. As you spend time adapting your workflow and onboarding team members, you risk missing out on new business opportunities.

Pipedrive is an easy-to-use, effective CRM platform designed to help grow your business from day one.

Our visual, kanban-style sales pipeline lets you see all your activities at a glance, so you can spend more time winning deals.

Customize your CRM to match your unique sales process, save key insights, then use Pipedrive’s in-depth forecasting tools to refine your sales strategy. And with over 400 integrations available, you can centralize all your sales and marketing data on one platform.

Pipedrive is an award-winning platform

Cloud Awards

Best Software as a Service (USA-SMB) 2022-2023

The Ascent by The Motley Fool

Easiest to Use CRM 2023

Shortlist for Best CRM for Small Businesses 2023

E-commerce Germany Awards

Best Sales Generating Tool 2023

Runner-up Best Customer Communication Tool 2023


Shortlist for Best Sales Products 2023


Category Leader for Best Inside Sales Software 2022

SoftwareReviews’ Data Quadrant Awards

Best Lead Management Software 2023

How Pipedrive compares to other software

With so many CRM systems available, choosing the right one for your business can be tricky. We’ve compared Pipedrive with other popular sales management tools to help streamline your decision.

Using Pipedrive in your industry

Pipedrive is a versatile CRM solution packed with tools to help drive business growth.

No matter which industry you’re in, our simple, customizable CRM tool can help you scale, manage contacts and streamline pipeline management. Here’s how professionals across industries succeed with Pipedrive:

Find your industry

Using Pipedrive in your role

Our CRM software is perfect for various roles, from salespeople to contract managers.

If you’re looking for a contact management solution that centralizes your data, offers key business insights and helps you nurture leads, try Pipedrive. Here’s how people in different roles use Pipedrive CRM:

Find your role

Our case studies and testimonials

Visit our case studies page to learn how businesses worldwide drive growth with Pipedrive. You can filter stories by industry and region.

WFWes F.
Overall, I am a forever-user of Pipedrive. The value of the product supremely outweighs the amount required to pay monthly. And with such an active development team, it is always exciting to see what is rolling out each couple of weeks! Pipedrive has evolved from a "light" CRM to a full-features CRM with a light feel. It is an excellent CRM tool.
5 of 5
PLPeter L.
Very happy so far with Pipedrive - agonised initially about using it because of weaker marketing automation features and 1000 email limit on emails, but still its quick and easy to use and less 'how do you do that' than any of the other five or so CRM's we experimented with.
5 of 5
JMJustin M.
Pipedrive is a super easy-to-use, customizable CRM alternative for those of us in tech, creative industries, or just anyone that hates clunky, ugly, overly complex platforms like Salesforce. Sets up in seconds, there's a great iOS app, and it's actually a pleasure to use. Quick and easy.
5 of 5
KLKrishna L.
Pipedrive has been an overall success for our small team's use case, however we have other CRM installations that require a lot more personnel to administer. As a result of Pipedrive's enhanced exposure in our transactions, we saw an increase in sales.
4 of 5
SBSara B.
There are a ton of highlights that are accessible. The combination of Pipedrive and other applications makes it an extraordinary CRM and monitors correspondence.
5 of 5
CJChristopher J.
Pipedrive is by far my favorite CRM after extensively reviewing over a dozen of them. I recommend it to all of my clients because of how versatile it is with third party integrations.
5 of 5
FSFoster S.
It helps me keep track of ongoing interaction with my prospect and allows me to create personalized message through email for my prospects.
5 of 5
This is by far one of the best CRM’s I’ve ever used. Have used HubSpot and many others, which were a lot less user-friendly and way more expensive.
5 of 5

Pipedrive FAQs

  • What is Pipedrive used for?
  • How does Pipedrive work?
  • What does Pipedrive do?
  • Why get a CRM?
  • Why use a CRM for sales?

See how Pipedrive works for your business