B2C CRM software
B2C CRM software enables businesses to manage large audiences, generate quality leads and create a personalized customer experience.
A business-to-consumer CRM saves time by storing important data and automating routine tasks.
Pipedrive’s B2C CRM solution helps you nurture clients, log buyer data and streamline internal communication.
What is a B2C CRM?
B2C customer relationship management software enables you to supercharge your outreach and lead conversion efforts.
Automate your busywork, unify data sources and track critical marketing metrics from a single user-friendly platform.
What to look for in a B2C CRM
B2C companies often manage a larger volume of customer interactions and need a B2C CRM solution that supports them.
The best B2C CRM software will also help you streamline operations, from comparing content marketing strategies’ efficacy to building a customer data hub.
Features to look for include:
Marketing automation and management. Send marketing campaigns and track their success.
Contact management. Store customer data, boost customer retention and move leads through the sales funnel.
Automation. Make your business more efficient and reduce errors by automating routine tasks like follow-up emails.
B2C CRM features
Make lead management a breeze
It’s hard to nail down your marketing strategy and delight customers when your data is scattered across multiple departments and channels.
The best B2C CRM will help you send the right message at the right time by connecting to multiple marketing channels, including social media and email marketing.
Pipedrive’s CRM for B2C businesses creates a hub of prospect and customer information. Log touchpoints, record past conversations across departments and automatically send follow-up emails when someone is ready to convert.
Manage customers and leads with Pipedrive
Automate workflows and finances
Managing business finances can take up a huge chunk of time. Without the right tools, it’s also open to manual error.
Turn the time spent manually dealing with sales management into time spent making sales.
Pipedrive automates tedious admin, supervises your finances with accounting integrations and streamlines your inventory tracking with real-time workflows.
Discover how Pipedrive automates your workflows
Provide a stellar customer experience
Nurturing existing customers is critical to maintaining reputation and revenue.
A CRM customizes customer segments by location, buyer behavior, touchpoints and communication history.
In Pipedrive, you can design effective marketing strategies and send personalized emails based on consumer profiles to keep your advocates engaged.
Learn how Pipedrive nurtures customers
Get real-time reporting
Without up-to-the-minute, accurate data, making accurate forecasts and decisions around things like pricing can be challenging.
B2C CRM software offers reporting to give you the best possible insights into what’s happening within your business.
Pipedrive gives you real-time reporting in customizable dashboards so you always know what’s happening and can adapt quickly.
Learn more about Pipedrive’s insights and reporting
Over 500+ integrations
Expand the capabilities of Pipedrive with hundreds of apps and integrations
How does a CRM for B2C businesses work?
With the right B2C CRM system, you can manage contacts and customer information, log communications from anywhere and automate time-consuming tasks.
- Attract leads and convert them into recurring buyers
- Capture lead information at every touchpoint
- Track and log the efficacy of marketing and social media efforts
- Create buyer personas with custom fields
- Create automated accounting and payment workflows with integrations
- Store valuable company data safely in the cloud
- Send personalized messaging based on customer segments
- Create reports with detailed analytics and insights
- Make critical decisions based on report data
- Build pipelines for all your workflows, communications and outreach efforts
How to set up your B2C CRM software
How Pipedrive helps Pole Design save two days a week
As interior design company Pole Design grew, the company struggled to scale using email-based customer relationship management. The slow process affected its ability to respond to customers’ needs quickly.
Using Pipedrive, it created a scalable account management system that can handle order management and customer interactions simultaneously.
“Vastly efficient back-office operations – we’ve probably saved at least two days’ time each week at current levels.”
