English
Čeština
Deutsch
Eesti
Español (España)
Español (América Latina)
Français
Bahasa Indonesia
Italiano
Japanese (日本語)
Korean (한국어)
Latviešu valoda
Nederlands
Norsk
Polski
Português (BR)
Русский
Suomi
Svenska
Türkçe
Українська
Chinese (繁體中文)
Log in

The top events for your 2022 sales calendar

Sales Calendar

According to Pipedrive’s State of Sales Report 2020-2021, 53% of respondents say they develop their sales skills on the job. However, consumer preferences and marketing technologies are constantly evolving and your sales strategies need to change with them. That’s where sales conferences come in.

In 2020, we saw many sales events canceled due to COVID-19. In 2021, most events had moved online as the pandemic continued to disrupt schedules around the globe. In 2022, we see the return of many in-person sales events, so get your calendar ready.

In this article, we’ll explain the benefits of attending sales conferences and list the upcoming events you may like to include in your sales activity calendar (there are currently no key sales events in July, August or December).


Table of contents


Why you should attend sales conferences

Sales conferences are far more than just another business expense. On the contrary, they are a great way for your sales team to boost morale, work smarter and become more effective salespeople individually and as a team.

Attending a sales event with your team allows you to build trust and rapport outside of the office. Your team will be able to pick up new skills and get fresh perspectives from some of the top minds in the industry. If you’re managing a remote sales team, this might be a rare chance to bring everyone together, either in-person or virtually, for a structured event.

According to our State of Sales Report 2019-2020, 41% of sales professionals get sales training from the conferences they attend.

Conferences also give salespeople a chance to step away from their daily duties and focus on developing their sales abilities in a more informal and relaxed environment.

Sales events also present networking opportunities. With thousands of like-minded people converging, you might meet your next hire, lead or strategies partner at an event. This will take some effort though. As a sales manager, it’s your responsibility to make sure your team is in a position to get the most from the event, which includes adding comprehensive event options to your sales calendar for your team to choose from.

David Dulany, CEO of Tenbound and organizer of the Sales Development Conference, notes on the Predictable Revenue podcast that sales events are a “golden opportunity” to build relationships.

“You have to take advantage of every single moment there. [...] It is the manager’s responsibility to set the goal(s) for the team at the event. [...] It is so easy to drift off and have conversations about nothing. But a clear set of goals will help the team focus, avoid pointless banter and engage in effective follow-ups if needed.”

Regarding the pandemic, there are still plenty of events and sales holidays you can put in your marketing and sales calendar in 2022. Some event organizers have decided to remain with virtual online events that your team can attend without leaving home. They’ve worked hard to replicate all the best parts of traditional events in an online setting. Many others are bringing back in-person events, as you’ll see in the upcoming list.

We know – your sales calendar is probably already packed with commercial holidays to plan promotions around, but try to make room for as many sales events as possible. With more people online shopping than ever before, this is especially important for online retailers.

Here are the top events and dates to schedule in your sales calendar.

Note: While all the event information is correct at the time of publishing, events are subject to change. As the situation develops, sales calendar events may be modified or postponed. Always check for the latest travel and conference information before making any bookings.

Never Forget Another Key Date With This 2022 US Sales Calendar

Perfectly time your sales activities around the year's key holidays, dates and events. Print the PDF and stick it by your desk.

January 2022

D2DCON 2022 (13th – 15th)

Where: Utah

Cost: Prices start at $950

The fifth D2DCON is almost here. Focusing on the door-to-door sales industry, D2DCON brings together industry leaders to speak and give in-person workshops to provide leadership, recruiting and sales training for your sales team.

Media Ad Sales Summit (19th – 21st*)

Where: Florida

Cost: $1,199

The annual Media Ad Sales Summit focuses on all media, advertising and technology that impacts revenue. Targeted at executives, this year’s summit concentrates on how automation and data consistency can reduce the friction between the buying and selling sides of sales.

*The event has been postponed and new dates will be announced soon.


February 2022

Sales Enablement Summit (16th)

Where: Austin, Texas

Cost: Prices start at $795

The Sales Enablement Summit begins this year in Austin and brings together the sales enablement leaders of the world to share successes, experiences and challenges. Whichever location you attend, you’ll see talks and interactive sessions to learn about new sales tactics, strategies and solutions.

Product Marketing Summit (16th)

Where: Austin, Texas

Cost: Prices start at $595

Product marketing covers a broad spectrum of skills, from product design to sales. The summits, held at different locations throughout the year, bring together those involved in the field to hear success stories and experiences from industry leaders and innovative startups.

Sales 3.0 Conference (24th, 25th)

Where: Virtual event

Cost: TBD

The Sales 3.0 Conference brings together industry-leading VPs, CEOs and experts to provide strategic insights and best practices for sales operations and sales enablement. Usually, Sales 3.0 puts on multiple conferences a year, so subscribe to their mailing list to get updates on future events if you miss this one.

B2B Marketing Exchange (Feb 28th – March 2nd)

Where: Arizona

Cost: Prices start at $895

Despite the name, the B2B Marketing Exchange isn’t just an event for the marketing calendar. This major event is also for B2B sales practitioners looking to implement the latest tactics and technologies. With hundreds of sessions and dedicated tracks for demand generation, ABM and sales enablement, you’ll have plenty of opportunities to level up your B2B sales.


March 2022

RevGen Digital Summit (2nd – 4th)

Where: Virtual event

Cost: Accepted applicants only

Designed for senior executives, the RevGen Digital Summit provides an opportunity to connect with other leading sales and revenue experts on challenges and innovative technology. This summit is perfect for executives of eCommerce organizations. From the first day, you’ll see informative keynotes and take part in valuable workshops to help hone your sales process in 2022.

Leadership Summit 22: Sales Transformed (8th – 10th)

Where: Chicago, Illinois

Cost: Prices start at $1,595 for members and $1,740 for non-members

The American Association of Inside Sales Professions (AA-ISP) has put together their next three-day sales leadership event. Fully in-person, the Leadership Summit 22 will cover several tracks, including hiring and retaining talent, new technology, leadership development, relating to your buyer and more.

Sandler Summit (10th, 11th)

Where: Orlando, Florida

Cost: $1,000

Meet with over a thousand of the world’s most successful leaders and sales professionals to network and share ideas, successes and challenges in the sales space. The goal? To leave with sales tactics and strategies that you can put in place immediately to strengthen your sales force.

Ascent: Spotlight on Revenue Leadership (16th)

Where: Virtual event

Cost: Free for accepted applicants

The Spotlight on Revenue Leadership is a free, fully-online event with keynote speakers, “fireside chats”, interactive panels and plenty of networking. In the past, key speakers have included dozens of C-suite executives and VPs from exciting new startups and successful companies.

Sales Enablement Summit (23rd, 24th)

Where: New York City, New York

Cost: Prices start at $795

The Sales Enablement Summit brings together world leaders in sales enablement (see above).

Product Marketing Summit (23rd, 24th)

Where: New York City, New York

Cost: Prices start at $795

The Product Marketing Summit series brings together world leaders for those who work at the intersection of product marketing and sales (see above).

Seismic Shift (March 30th – April 1st)

Where: San Diego, California

Cost: $695

With in-person breakout sessions, keynote speakers and plenty of networking opportunities, Seismic Shift is an excellent conference to add to your sales calendar in 2022. Seismic Shift has a broad scope and provides an opportunity for many industries to converge and share insights regarding growth-driving new innovations and strategies in sales enablement.


April 2022

Product Marketing Summit (6th)

Where: Denver, Colorado

Cost: Prices start at $595

The Product Marketing Summit series brings together world leaders for those who work at the intersection of product marketing and sales (see above).

Sales Innovation Expo 2022 (6th, 7th)

Where: Los Angeles, California

Cost: Free with registration

The Sales Innovation Expo is a yearly event that features exhibitions, speakers, product launches, debates, masterclasses and more. With thousands of industry leaders present and over 350 speakers, you’re bound to learn something that you can apply to your 2022 sales strategy.

Unleash: Sales Engagement Conference (4th – 7th)

Where: San Diego, California

Cost: TBD

Hosted by Outreach, Unleash 2021 focused on winning new customers in a new era of sales. Last year, over 50 sales leaders spoke about sales engagement, how to build effective sales teams and more. The agenda for 2022 hasn’t been released yet, but you can sign up on their websites to receive updates.


May 2022

Forrester B2B Summit North America (2nd – 4th)

Where: Austin, Texas

Cost: Prices start at $2,895

Forrester is one of the world’s leading research and consulting companies and, as such, you can expect detailed insights and analysis that will help transform your sales approach. Focusing widely on B2B, there will be opportunities to see ground-breaking research, models and initiatives, as well as breakout sessions, empowering keynotes and hand-on case studies.

Gartner CSO & Sales Leader Conference (16th – 18th)

Where: San Diego, California

Cost: Prices start at $3,100

Sales leaders must skillfully navigate emerging trends and disruptions to lead their organization to success in sales. The Gartner CSO & Sales Leader Conference focuses on three tracks: Head of sales, sales enablement and sales operations. Gain insights on driving growth with your organization, transforming your enablement strategies and accelerating your sales operations management.

Sales Enablement Summit (19th)

Where: Amsterdam, Netherlands

Cost: Prices start at €500 (around US$575)

The Sales Enablement Summit brings together world leaders in sales enablement (see above).

Product Marketing Summit (19th)

Where: Amsterdam, Netherlands

Cost: Prices start at €500 (around US$575)

The Product Marketing Summit series brings together world leaders for those who work at the intersection of product marketing and sales (see above).

Unleashed 2022 (23rd – 26th)

Where: Las Vegas, Nevada

Cost: TBD

Hosted by Xactly, Unleashed 2020 and 2021 were both virtual events. In 2022, the conference is fully in-person, promising informative breakout sessions, training opportunities, inspiring speakers and plenty of networking opportunities.

Sales Enablement Summit (26th, 27th)

Where: Las Vegas, Nevada

Cost: Prices start at $795

The Sales Enablement Summit brings together world leaders in sales enablement (see above).

Product Marketing Summit (26th, 27th)

Where: Las Vegas, Nevada

Cost: Prices start at $595

The Product Marketing Summit series brings together world leaders for those who work at the intersection of product marketing and sales (see above).


June 2022

Digital Elite Camp (10th, 12th)
Where: Estonia
Cost: TBD (2020 prices started at €1,194 or €996 when sharing a twin)

While 2020’s event had to be canceled due to COVID-19, dates have been penciled in for 2021. Put together by CXL and Dreamgrow, the conference is focused on all things related to conversion optimization and growth. Alongside talks from top speakers, the 2020 price included two nights at a hotel, with free access to spa and saunas.

The Tenbound Sales Development Conference (24th)
Where: New York
Cost: Prices start at $365

Tenbound’s sales development conference is coming to New York City in 2021. The event is perfect for anyone who deals with sales development, whether they’re a sales rep or sales manager. Speakers announced so far include Bryan Elsesser of Aircall and Natasha Shifrin of CreatorIQ.

Never Forget Another Key Date With This 2022 US Sales Calendar

Perfectly time your sales activities around the year's key holidays, dates and events. Print the PDF and stick it by your desk.

September 2022

Chief Revenue Office Summit (7th)

Where: San Francisco, California

Cost: Prices start at $500

The Chief Revenue Summit is the only dedicated chief revenue officer event and is structured similarly to the Sales Enablement Summit. Join world leaders from some of the largest companies and most successful startups to learn new tactics to drive growth in your enterprise.

Sales Enablement Summit (7th, 8th)

Where: San Francisco, California

Cost: Prices start at $795

The Sales Enablement Summit brings together world leaders in sales enablement (see above).

Product Marketing Summit (7th, 8th)

Where: San Francisco, California

Cost: Prices start at $595

The Product Marketing Summit series brings together world leaders for those who work at the intersection of product marketing and sales (see above).

OutBound 2022

Where: Atlanta, Georgia (21st – 23rd), Virtual event (18th – 23rd)

Cost: Prices start at $197 for the virtual event and $399 for the main event

Billed as the “biggest, baddest conference in the sales profession”, Outbound is all about helping your sales team improve and gain a competitive advantage when it comes to their prospecting, pipeline and productivity. Both in-person and virtual events will include keynotes and workshops, and VIP tickets grant you access to exclusive and interactive Mastermind sessions.

SAM Rainmaker ‘22 (20th)

Where: Atlanta, Georgia

Cost: TBD

SAM Rainmaker ‘22 is a sales and marketing event for practitioners, by practitioners. Hear from some of the best sales and marketing experts and gain practical ideas that you can take to the office immediately. You can also expect to network with around 150 other sales professionals.


October 2022

ATD SELL (11th, 12th)

Where: Los Angeles, California

Cost: Prices start at $1,000

ATD SELL is an annual sales enablement leadership conference focused on best practices and strategies in sales training, technology and strategy. If you’re interested in discussing the latest trends and developing high-performing sales teams, this is the conference for you.

Product Marketing Summit (13th, 14th)

Where: Vancouver, Canada

Cost: Prices start at CA$795 (around US$635)

The Product Marketing Summit series brings together world leaders for those who work at the intersection of product marketing and sales (see above).

Sales Enablement Summit (19th)

Where: Boston, Massachusetts

Cost: Prices start at $795

The Sales Enablement Summit brings together world leaders in sales enablement (see above).

Product Marketing Summit (19th)

Where: Boston, Massachusetts

Cost: Prices start at $595

The Product Marketing Summit series brings together world leaders for those who work at the intersection of product marketing and sales (see above).

Sales Development Excellence '22

Where: Virtual

Cost: Free

This virtual conference is a single-day event featuring keynotes from industry thought-leaders, and hands-on workshops to help you increase your revenue and change improve your sales strategies.

Sales Enablement Summit (Date TBD)

Where: Paris, France

Cost: Prices TBD

The Sales Enablement Summit brings together world leaders in sales enablement (see above).


November 2022

Sales Enablement Summit (2nd)

Where: Sydney, Australia

Cost: Prices start at $500 (AUD) (around US$360)

The Sales Enablement Summit brings together world leaders in sales enablement (see above).

Product Marketing Summit (2nd)

Where: Sydney, Australia

Cost: Prices start at $500 AUD (around US$360)

The Product Marketing Summit series brings together world leaders for those who work at the intersection of product marketing and sales (see above).

The Tenbound Sales Development Conference 2022 (3rd)

Where: TBD

Cost: TBD

Marketed as the only conference dedicated solely to sales development, the Tenbound Sales Development Conference is a perfect opportunity to learn and network with some of the top minds in the industry. Unlike last year, 2022’s Tenbound event is completely live and in-person.

Sales Enablement Summit (10th)

Where: Singapore

Cost: Prices start at S$500 (around US$370)

The Sales Enablement Summit brings together world leaders in sales enablement (see above).

Product Marketing Summit (10th)

Where: Singapore

Cost: Prices start at S$500 (around US$370)

The Product Marketing Summit series brings together world leaders for those who work at the intersection of product marketing and sales (see above).

Sales Enablement Summit (16th)

Where: Chicago, Illinois

Cost: Prices start at $795

The Sales Enablement Summit brings together world leaders in sales enablement (see above).

Product Marketing Summit (16th)

Where: Chicago, Illinois

Cost: Prices start at $595

The Product Marketing Summit series brings together world leaders for those who work at the intersection of product marketing and sales (see above).

Sales Innovation Expo (22nd, 23rd)

Where: London, UK

Cost: Free

This two-day London event is packed with expert speakers, industry-leading exhibitors and live demos that will deliver innovation and inspiration to sales professionals.

Sales Enablement Summit (23rd)

Where: London, UK

Cost: Prices start at £595 (around $810)

The Sales Enablement Summit brings together world leaders in sales enablement (see above).

Product Marketing Summit (23rd)

Where: London, UK

Cost: Prices start at £595 (around $810)

The Product Marketing Summit series brings together world leaders for those who work at the intersection of product marketing and sales (see above).

Sales Enablement Summit (30th)

Where: Toronto, Canada

Cost: Prices start at $795

The Sales Enablement Summit brings together world leaders in sales enablement (see above).

Product Marketing Summit (30th)

Where: Toronto, Canada

Cost: Prices start at CA$500 (around US$400)

The Product Marketing Summit series brings together world leaders for those who work at the intersection of product marketing and sales (see above).


Final Thoughts

While 2020 and 2021 were tough years for in-person sales conferences, 2022 is looking more optimistic. Organizers worldwide are working hard to put together events that will allow your sales team to learn and network in a safe environment with hygienic COVID-19 measures in place. There are already plenty of events and sale holidays ready to be scheduled in your sales calendar, and hopefully more to come.

Make some time to take your sales team to a few of these events this year. They will help your team become closer, more energetic and more skilled – and you might just have a little fun too

Never Forget Another Key Date With This 2022 US Sales Calendar

Perfectly time your sales activities around the year's key holidays, dates and events. Print the PDF and stick it by your desk.

Share your thoughts with our Community

Start or continue the conversation with like-minded sales and marketing professionals on our Community.

Join our Community