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The Top Events for Your 2021 Sales Calendar

Sales conferences and events can have a positive impact on your sales reps and sales team as a whole. Sales managers recognize them as an important part of their team’s development, helping to get everyone on the same page and up to date on the latest strategies. Salespeople also get to learn from industry experts in an interactive and fun environment that sparks insight and inspiration.

2020 wasn’t the best year for events and 2021 won’t exactly be a return to normalcy. Countless conferences have been canceled due to the COVID-19 pandemic, while travel restrictions and social-distancing requirements have made in-person events practically impossible. But don’t throw out your sales calendar just yet, there are still plenty of opportunities for your sales team to attend events virtually, with in-person events scheduled to ramp up again shortly thereafter.

In this article, we’ll explain the benefits of attending sales conferences and list the upcoming events to potentially include in your sales calendar. You can also download a sample sales calendar PDF to print and share.


Table of contents


The benefits of attending sales conferences

Sales conferences are far more than just another business expense. On the contrary, they are a great way for your sales team to boost morale, work smarter and become more effective, both individually and as a team.

Attending a sales event together with your team gives you an opportunity to build trust and rapport outside of the office. Your team will be able to learn new skills and get fresh perspectives from some of the top minds in the industry. If you’re managing a remote sales team, this might be a rare chance to bring everyone together, either in-person or virtually, for a structured event.

According to our State of Sales Report 2019-2020, 41% of sales professionals get sales training from the conferences they attend.

Conferences give your team a chance to step away from their daily duties and focus on developing their sales abilities in a more informal and relaxed environment.

Sales events also present networking opportunities. With thousands of like-minded people coming together, you might meet your next hire, lead, or strategic partner at an event. This will take some effort, though. As a sales manager, it’s your responsibility to make sure your team is in a position to get the most from the event, which includes adding comprehensive event options to your sales calendar for your team to choose from.

David Dulany, CEO of Tenbound and organizer of the Sales Development Conference, notes on the Predictable Revenue podcast that sales events are a “golden opportunity” to build relationships.

“You have to take advantage of every single moment there […] It is the manager’s responsibility to set the goal(s) for the team at the event [...] It is so easy to drift off and have conversations about nothing. But a clear set of goals will help the team focus, avoid pointless banter, and engage in effective follow-ups if needed.”

In regards to the pandemic, there are still plenty of events you can put in your marketing and sales calendar. Event organizers have switched to virtual online events that your team can attend without leaving home. They’ve worked hard to replicate all the best parts of traditional events in an online setting. Others are hoping to bring back in-person events, as we see in the 2021 calendar.

With that in mind, here are the top events and date to schedule in your sales calendar.

Note: While all event information is correct at the time of publishing, events are subject to change. As the situation develops, sales calendar events may be modified or postponed. Always check for the latest travel and conference information before making any bookings.

Never Forget Another Key Date With This 2021 US Sales Calendar

Perfectly time your sales activities around the year's key holidays, dates and events. Print the PDF and stick it by your desk.

January 2021

Sales Enablement Summit (14th, 15th)
Where: Las Vegas
Cost: Prices start at $795

The first sales event in the 2021 calendar, the Sales Enablement Summit comes to Las Vegas, with the aim of bringing together sales enablement leaders to share their challenges and successes. Whichever location you attend, you’ll hear talks on alignment, continuous learning and building sales enablement teams, with speakers from experts at Sage, IBM, Paypal, Google and more.


February 2021

Sales Enablement Summit (4th, 5th)
Where: Austin
Cost: Prices start at $795

The Sales Enablement Summit comes to Austin, bringing sales enablement leaders together (see above).

Sales Enablement Summit (16th, 17th)
Where: San Francisco
Cost: Prices start at $795

The Sales Enablement Summit comes to San Francisco, bringing sales enablement leaders together (see above).

B2B Marketing Exchange (22nd - 24th)
Where: Arizona
Cost: Not published

Despite the name, B2B Marketing Exchange isn’t just an event for the marketing calendar. The event is also for B2B sales practitioners who are looking to implement the latest tactics and technologies. With hundreds of sessions and dedicated tracks for demand generation, ABM and sales enablement, you’ll have plenty of opportunities to level up your B2B sales.


March 2021

Sales Enablement Summit (4th, 5th)
Where: Singapore
Cost: Prices start at $795

The Sales Enablement Summit comes to Singapore, bringing sales enablement leaders together (see above).

Sales Enablement Summit (11th, 12th)
Where: Sydney
Cost: Prices start at $795

The Sales Enablement Summit comes to Australia, bringing sales enablement leaders together (see above).

Sales Enablement Summit (23rd, 24th)
Where: New York
Cost: Prices start at $795

The Sales Enablement Summit comes back to the United States, bringing sales enablement leaders together (see above).

The Tenbound Sales Development Virtual Event (24th)
Where: Online
Cost: TBC

For this virtual event, the focus will be on sharing proven sales development strategies, empowering those in leadership positions to make more effective decisions and improve their processes.


April 2021

TOPO Summit (14th, 15th)
Where: San Francisco
Cost: TBD (2020 price $1,395)

TOPO Summit had to be postponed this year, but they’ve rescheduled and plan to bring the same quality experience to 2021. While more details are yet to be announced, 2020 was set to have over 60 sessions and 65 different speakers, all created to bring actionable insights and help teams achieve scalable revenue growth.

AA-ISP Virtual Sales Summit (20th, 21st)
Where: Online
Cost: Free

With virtual selling becoming an increasingly important part of the sales process, this event will help both sales reps and sales leaders explore the technology needed to thrive in this new sales environment. On top of the sessions, you can expect offers from the event sponsors, opportunities to network and industry-specific think tanks to help sales professionals address their most pressing challenges.


May 2021

Forrester B2B Summit North America (3rd - 6th)
Where: Online
Cost: Prices start at $2,395

Building on their virtual events from 2020, Forrester hopes to deliver an invaluable experience for anyone involved in B2B, including those in sales leadership roles. As one of the world’s largest research companies, you can expect to go beyond the surface level and discover the kind of insights and analysis that will transform your sales organization.

There will be opportunities to examine the latest research frameworks, take one-on-one meetings with analysts to discuss specific initiatives and network with your peers. With their unbiased perspective, you’ll find inspiration and actionable solutions to your biggest challenges.

Outbound (11th - 14th)
Where: Atlanta
Cost: Prices start at $549

Billed as the ‘biggest, baddest conference in the sales profession,’ Outbound is all about helping your sales team improve and gain a competitive advantage when it comes to their prospecting, pipeline and productivity. There’ll be keynotes and workshops, while VIP tickets grant you access to mastermind sessions and an exclusive reception on the first day.


June 2021

Digital Elite Camp (10th, 12th)
Where: Estonia
Cost: TBD (2020 prices started at €1,194 or €996 when sharing a twin)

While 2020’s event had to be canceled due to COVID-19, dates have been penciled in for 2021. Put together by CXL and Dreamgrow, the conference is focused on all things related to conversion optimization and growth. Alongside talks from top speakers, the 2020 price included two nights at a hotel, with free access to spa and saunas.

The Tenbound Sales Development Conference (24th)
Where: New York
Cost: Prices start at $365

Tenbound’s sales development conference is coming to New York City in 2021. The event is perfect for anyone who deals with sales development, whether they’re a sales rep or sales manager. Speakers announced so far include Bryan Elsesser of Aircall and Natasha Shifrin of CreatorIQ.


July 2021

Sales Enablement Soirée, Europe 2021 (1st)
Where: London
Cost: TBC

For those involved in sales enablement, from leadership to the sales team, this networking event promises to deliver best practices and actionable tips that you can use in the real world. Along with networking, you can also expect thought- leaders to share their insights in a solution-evaluation area where you can get any questions you have about the latest sales enablement technology answered.

SaaSGrowth (7th)
Where: Online
Cost: Free

SaaSGrowth bills itself as Europe’s first and only event designed for B2B sales and revenue leaders. The event aims to help professionals in sales, sales ops, sales enablement and marketing, with sessions designed to assist with developing key sales skills. At the same time, there will be opportunities to grow your network with VCs, founders and CEOs.

Product Marketing Summit
Where: Dublin (21st, 22nd) New York (28th, 29th)
Cost: Dublin starts at €795, New York starts at $895 (group discounts available)

Product marketing covers a broad spectrum of skills, from product design to marketing and sales. The summits, held at different locations throughout the year, bring together those involved in the field to hear success stories and experiences from industry leaders and innovative startups.

Sales Enablement Summit (28th, 29th)
Where: New York
Cost: Prices start at $795

The Sales Enablement Summit comes to New York, bringing sales enablement leaders together (see above).

Never Forget Another Key Date With This 2021 US Sales Calendar

Perfectly time your sales activities around the year's key holidays, dates and events. Print the PDF and stick it by your desk.

August 2021

Product Marketing Summit (5th, 6th)
Where: Denver
Cost: Prices start at $795

The Product Marketing Summit comes to Denver, for those who work at the intersection of product, marketing and sales (see above).


September 2021

AA-ISP Leadership Summit (8th - 10th)
Where: Chicago
Cost: $1,655 (Group discount available)

The Global Inside Sales Association promises that this will be the learning and development event of the year for inside/virtual sales leaders. While details are still being finalized, sales leaders will want to mark the date.

Sales Enablement Summit (15th, 16th)
Where: San Francisco
Cost: Prices start at $795

The Sales Enablement Summit comes to San Francisco, bringing sales enablement leaders together (see above).

Product Marketing Summit (15th, 16th)
Where: San Francisco
Cost: Prices start at $795

The Product Marketing Summit comes to San Francisco, for those who work at the intersection of product, marketing and sales (see above).

Chief Revenue Officer Summit (16th)
Where: San Francisco
Cost: Prices start at $500

Dedicated to helping those in the Chief Revenue Officer role, this summit will provide CROs with proven strategies and tactics they can use to drive rapid and sustainable growth. Speakers from GE Aviation, IBM, the NBA and more will cover topics such as cross-functional collaboration across teams and B2B growth strategies.

Sales Team Accelerator Retreat (21st)
Where: New York
Cost: Prices start at $1,995 (or included with membership)

Sales Team Accelerator aims to help you build a top-performing sales organization, by focusing on the people, processes and technology that you use. With content that covers sales leadership, management, operations and sales stars, there’s something for everyone on your team. The agenda includes ‘PowerPoint Free’ collaboration zones and covers topics such as AI, analytics and how to nail the sale.

Sales Enablement Soirée (23rd)

Where: San Francisco
Cost: TBC

Described as the largest and only event exclusively for sales enablement at Dreamforce, the Sales Enablement Soirée comes to America. As with the European Soirée, you can expect talks delivered by industry thought-leaders, networking opportunities for all levels and a chance to evaluate the latest sales enablement solutions.


October 2021

Product Marketing Summit (6th 7th)
Where: Seattle
Cost: Prices start at $795

The Product Marketing Summit comes to Seattle, for those who work at the intersection of product, marketing and sales (see above).

Sales Success Summit (11th, 12th)
Where: Texas
Cost: Prices start at $1,149 (Group discounts available)

The Sales Success Summit is a unique opportunity to meet and learn from the world’s greatest sales performers. While the agenda hasn’t been confirmed yet, all sessions will be presented by the top sales performers who've appeared on the Sales Success Stories Podcast with Scott Ingram. As a result, everything you learn will be based on actual experience, not just theory, and will be designed to help you take your sales to the next level.

Product Marketing Summit (13th, 14th)
Where: Vancouver
Cost: Prices start at C$795

The Product Marketing Summit comes to Vancouver, for those who work at the intersection of product, marketing and sales (see above).

Sales Enablement Summit (20th, 21st)
Where: Boston
Cost: Prices start at $795

The Sales Enablement Summit comes to Boston, bringing sales enablement leaders together (see above).

Product Marketing Summit (20th, 21st)
Where: Boston
Cost: Prices start at $795

The Product Marketing Summit comes to Boston, for those who work at the intersection of product, marketing and sales (see above).

The Tenbound Sales Development Conference (27th)

Where: San Francisco
Cost: TBC

The Tenbound Sales Development Conference is an in-person event for everyone involved in sales development, from the SDRs on the ground to the managers and VPs who oversee them. Along with the scheduled presentations by industry experts, there’ll also be fireside chats and panels that attendees can learn from.


November 2021

Web Summit (1st - 4th)
Where: Lisbon
Cost: “2 for 1” tickets at €850

The world's largest technology conference is back in Portugal, covering a broad range of topics with the overall aim of showing what the future holds. 2020 included speakers from areas as diverse as sports, politics, business and, of course, technology. Whether you’re looking for the latest innovative ideas or want to network with some of the biggest names and brightest minds in their respective fields, you’re bound to find inspiration at Web Summit.

National Sales Conference (17th - 19th)
Where: Online and in-person (location TBC)
Cost: £95 online, in-person TBC

Whether you’re able to attend in person or prefer to join in from the comfort of home, the National Sales Conference will bring you content to help you level up your sales, marketing and customer success skills. The presentations are delivered by some of the world’s leading sales experts and are 100% vendor-neutral with no thinly veiled pitches.

Sales Enablement Summit (17th, 18th)
Where: Chicago
Cost: Prices start at $795

The Sales Enablement Summit comes to Chicago, bringing sales enablement leaders together (see above).

Product Marketing Summit (17th, 18th)
Where: Chicago
Cost: Prices start at $795

The Product Marketing Summit comes to Chicago, for those who work at the intersection of product, marketing and sales (see above).

The Sales Conference (18th)
Where: Live broadcast from Stockholm
Cost: TBC

ProSales Institute has organized The Sales Conference for more than ten years, with the aim of inspiring the next sales leaders and giving them the courage and insights to drive real growth and build the sales organizations of the future. After switching to a digital format for 2020, they intend to broadcast the conference again for 2021, allowing sales professionals and B2B executives from around the world to enjoy the event.


December 2021

Sales Enablement Summit (2nd)
Where: Toronto
Cost: Prices start at C$595 (group discounts available)

The Sales Enablement Summit returns to Toronto, bringing sales enablement leaders together (see above).

Product Marketing Summit (2nd)
Where: Toronto
Cost: Prices start at C$595 (group discounts available)

The Product Marketing Summit comes to Toronto, for those who work at the intersection of product, marketing and sales (see above).


Final Thoughts

While 2020 was a tough year for in-person sales conferences and 2021 is following suit, there are still plenty of events in the sales calendar coming up for your sales team to schedule. Whether it’s a virtual online event or an in-person conference later in the year, organizers are working hard to put together events that will allow your sales team to learn and network in a safe environment.

By making time for your team to attend these events, you can help your team feel more motivated, pick up more skills and maybe even have a little fun too.

Never Forget Another Key Date With This 2021 US Sales Calendar

Perfectly time your sales activities around the year's key holidays, dates and events. Print the PDF and stick it by your desk.

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