Since 2011, the Let’s Do It movement has engaged more than 70 million people from around the world to take part in environmental clean-ups and tackle the global waste crisis.
The first World Cleanup Day was organized by Let’s Do It Foundation, then in 2019 the organization was reorganized and since then World Cleanup Day has been run by Let’s Do It World.
World Cleanup Day is now one of the biggest environmental movements in the world. People from all over the globe, united by their passion for a cleaner environment, come together to clean up litter and waste and raise awareness of how pollution is affecting our world.
People from 191 countries and territories participated in 2021
The number of activists in a population needed to start change
People have taken part since 2018
The history of World Cleanup Day goes back to 2008, when the first Estonian Cleanup Day (called Let’s Do It!) was organized. On that day, 50,000 people cleaned Estonia in just 5 hours.
From there the movement grew: the first global cleanup campaign was organized in 2012, with 96 countries participating, after which the event became officially known as World Cleanup Day in 2018. For the first time in history, people around the world were cleaning up the planet on one day.
Having created a strong global network of activists with a continued interest in making positive change, the Estonian originators formed Let’s Do It World NGO in 2019, an organization dedicated to continuing the World Cleanup Day campaign and bringing people together for the waste-free world.
With members in 164 countries and relationships with governments, organizations and individuals in many others, Let’s Do It World is able to bring huge amounts of people together to tackle the waste problem.
Let’s Do It World has two main goals.
The first is to help make the environment cleaner by organizing millions of people around the world to remove pollution from forests, rivers, parks, oceans and other environments. This especially helps in areas where there is no existing waste collection process.
But there is an even more important aspect to World Cleanup Day: Let’s Do It World knows prevention is better than cure, so while cleaning up helps restore the environment, their long-term goal is to reduce and ultimately eliminate the waste that ends up polluting the environment.
By engaging with people from around the world, Let’s Do It World is aiming to put the global waste crisis in the spotlight by raising awareness about how it affects us all.
World Cleanup Day’s success relies heavily on the efforts of partners and leaders in countries all around the globe. To make sure the leaders feel connected to World Cleanup Day, Let’s Do It World uses a happiness index.
Please rate how impactful and meaningful is the work you are doing as a leader?
How strongly do you feel that you belong to the LDIW movement and network?
How much deserved recognition do you receive for your work (from your community, colleagues, media, government, other leaders, etc.)?
Managing ongoing relationships with leaders and organizations from around the globe is vital in ensuring consistency for Let’s Do It World. Regardless of whether it’s a paid employee or a new volunteer connecting with a contact, they need to understand the history of the communication.
By using Pipedrive’s cloud-based software, Let’s Do It World can keep centralized, up-to-date records of communication with all their contacts. The team can make sure they don’t waste time sending or requesting the same information twice while keeping their communications mistake-free.
To focus on making positive change, Let’s Do It World minimizes time spent on repetitive admin tasks and working across multiple programs.
The team can focus on making changes to their centralized database on Pipedrive, with integrations automatically updating their website with the new information.
Plus, with apps allowing them to sync their information within Pipedrive to Mailchimp, they can save a huge amount of time when marketing World Cleanup Day, meaning they can focus more of their efforts on saving the environment.