What is a lead dashboard?

A lead dashboard is a visual tool that displays real-time data on your incoming leads as they progress through the sales funnel. For example, the Google Analytics dashboard lets you see how SEO, content marketing and pay-per-click (PPC) Google Ads contribute to lead generation by tracking landing page click-through rates and user behavior across channels.

What is the KPI for lead generation?

Common KPIs include the number of leads, lead conversion rate, cost per lead and lead quality score . Showing key metrics in a KPI dashboard helps marketing teams measure lead generation effectiveness.

How do you track lead generation?

You can track lead generation with a CRM lead generation dashboard template that records where leads come from, how they interact with your business and how they move through your pipeline.

What should a lead generation dashboard include?

A lead generation dashboard example should include lead volume, source breakdown, conversion rates, lead status and response times. These insights help you track lead generation efforts and qualify the right leads .

What are the benefits of a marketing dashboard?

A marketing dashboard boosts digital marketing efforts by showing performance across channels. Identifying high-converting marketing strategies helps you turn more marketing-qualified leads (MQLs) into sales-qualified leads (SQLs).

Pipedrive’s lead generation dashboard

Fuel your pipeline with Pipedrive’s lead generation dashboard

Lead dashboards align sales and marketing by providing a unified view of your most promising opportunities.

With insights into lead volume, source performance and campaign effectiveness, you can focus on high-value deals and accelerate conversions.

See how Pipedrive’s lead generation dashboard helps you measure performance, follow up more effectively and close more deals.

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Optimize lead flow with Pipedrive’s lead generation dashboard

Pipedrive’s lead performance dashboard gives you a data-driven view of your leads funnel so you can focus on the biggest opportunities.

Get real-time insights: Monitor lead activity and marketing campaign performance to stay one step ahead.
Optimize lead flow: Identify bottlenecks and prioritize high-conversion marketing channels.
Increase efficiency: Automate follow-ups and lead assignments to boost productivity.

Pipedrive’s lead management features

Power up your sales prospecting

Use historical data sources and other criteria with Pulse’s custom lead scoring to understand which leads are best-fit

Customize your pipeline reports

Monitor performance and spot opportunities faster with lead performance dashboards tailored to your team’s goals

Track deal progress with visual pipeline analysis

Update deal stages with a simple drag-and-drop interface that keeps your pipeline current

Prioritize high-value leads using AI

Analyze past performance, spot hot leads and work smarter with Pipedrive’s AI CRM

Pre-qualify leads with data enrichment

Automatically pull key contact and company insights into your lead profiles for more precise targeting

Distribute sales leads and close more deals

Assign leads to the right team members and streamline follow-up using automated workflows

What to look for in a lead generation dashboard

Your lead performance dashboard should be clear, flexible and built to support growth. Here are five essential features to look for:

Analysis of success metrics. Visualize how your sales funnel is performing with customizable leads insights.
Customizable pipelines. Adjust sales stages to your sales process with a fully custom visual pipeline.
Prospecting tools. Capture and qualify leads faster using sales prospecting features.
Actionable insights. Track lead generation metrics with detailed reporting and analytics.
Workflow automation. Automate lead generation and nurturing with powerful sales automation tools.

Track, analyze and optimize leads with a sales dashboard

Measuring performance and spotting opportunities can be challenging without clear visibility into team performance.

A real-time overview dashboard gives you an instant overview of key metrics at every stage of your sales funnel, helping you monitor goals and identify trends.

Use Pipedrive’s sales dashboard to track leads and focus your team on reaching sales targets.

Learn more about Pipedrive’s sales dashboard.

Stay proactive with real-time sales insights

Prioritizing leads and knowing which actions to take next can overwhelm even experienced sales teams.

Sales tools analyze engagement patterns to highlight your most promising opportunities and suggest next steps.

Use Pipedrive’s Pulse feature to score leads and get smart recommendations that improve your lead generation strategy.

Learn more about Pipedrive CRM’s lead scoring.

Engage and convert more leads with AI-driven email outreach

Personalized email campaigns are key to connecting with leads, but writing and reviewing every message takes time.

Artificial intelligence simplifies email creation and summarizes long threads to keep communication efficient.

With Pipedrive’s AI email features, you can quickly draft and send outreach that feels personal – without the manual work.

Learn more about Pipedrive’s AI sales and email automation.

Route leads to the right reps

Leads from different marketing channels can pile up, making it hard to track and prioritize them effectively.

Automated lead distribution gives you control over your intake process, helping you route new leads based on custom rules like lead source, availability or deal size.

Pipedrive’s lead distribution software sends leads straight to your rep’s Leads Inbox, so your team stays focused on closing deals.

Learn more about Pipedrive’s lead distribution features.

Over 500+ integrations

Expand the capabilities of Pipedrive with hundreds of apps and integrations

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How Pipedrive helped CreativeRace boost client acquisition by 600%

When CreativeRace needed clarity in its lead generation and sales processes, it turned to Pipedrive for a simple yet effective solution.

The team quickly set up customizable pipelines, streamlined task management and made lead data accessible to everyone. With full visibility and a structured process, CreativeRace took back control of its workflow.

“Pipedrive has improved our targeting and accuracy in data. Using the customized fields has helped us to create relevant lists to target, as well as maintain the most up-to-date data that feeds through to our dashboards and reporting.”

Read the case study

Turn prospects into sales-ready leads with Pipedrive’s LeadBooster add-on

Add LeadBooster to any Pipedrive plan to feed your dashboard with qualified, high-intent leads from multiple channels.

LeadBooster adds four essential tools that simplify outreach and boost engagement from the first touch.

Live Chat. Engage e-commerce and website visitors in real time and instantly move them into your pipeline.
Web Forms. Collect lead details through landing page forms that feed directly into your dashboard.
Chatbot. Qualify leads automatically, even outside business hours, and route them to the right place.
Prospector. Fill your pipeline with leads by accessing a global database of contacts that fit your ideal profile.

Learn more

Lead generation dashboard FAQs

Used by over 100,000 companies in 179 countries

In the forecast view, we look at what deals are due to close this month, next month just to make sure everyone is really honest about what they should be working on.

Carolyn PearsonFounder, Maiden Voyage

One of the favorite features within Pipedrive is the email integration. It pulls all of the clients details in, so that we don’t have to think about it.

Erin and DrewFounders, Pro Arts

As a business owner, my favorite feature in Pipedrive is the statistics and being able to look at the dashboard and use those metrics to help each individual on the team.

Lisa CoyleCEO, 360 Payments