What is the best property management CRM software?

The best CRM for property management depends on your company’s size and business needs. Pipedrive’s CRM features automate real estate processes , making it suitable for small business property managers.

What is the best CRM for real estate?

The best real estate CRM providers simplify client relationships and are easy to use. For example, Pipedrive’s cloud-based solution tracks property listings and prospects at an affordable price. It integrates with real estate project management and accounting software and offers dedicated customer support.

How does a CRM improve property management efficiency?

CRM property management software centralizes communications over email and social media. It tracks real estate prospects through leasing pipelines . It also streamlines tenant acquisition and manages rent collection, boosting owner retention .

Property management software

Grow your property portfolio with Pipedrive’s CRM software

When spreadsheets crash and important emails vanish in your inbox, units sit vacant longer than they should.

Pipedrive’s customer relationship management (CRM) features organize property data, tenant communications and leasing or sales pipelines in an all-in-one system.

See how Pipedrive helps your property management company optimize and scale your portfolio.

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What to look for in property management CRM systems

Strong relationships with tenants and owners drive long-term success. Look for CRM solutions with the following key features.

Custom fields: Store unit details, lease status and maintenance history in one place.
Workflow automation: Automate repetitive tasks like lead capture and document generation.
Performance insights: Monitor conversions, vacancy rates and response times.
Mobile functionality: Manage properties and respond to leads wherever you are with Pipedrive’s mobile app.

Pipedrive’s CRM software for property management

Manage property pipelines

Monitor your rentals and sales process with custom stages for every listing. Easily move prospects through your leasing and sales pipeline.

Schedule key activities

Plan viewings, inspections and follow-ups in your CRM. Stop renters from slipping away by automating notifications and task management.

Centralize communications

Store emails, calls and messages with tenants and vendors in one inbox. Enhance relationships with built-in communication tools.

Simplify owner onboarding

Automate landlord outreach and onboarding workflows. Streamline your management team’s steps, from first contact to contract signing.

Monitor sales dashboards

Track occupancy metrics and leasing cycle times in custom dashboards. View real-time sales performance to spot improvement opportunities.

Organize vendor data

Store contractor, cleaner and inspector details with service history per client. Access contact management info as maintenance requests arise.

Focus on your next move with an AI-powered assistant

When juggling owner and tenant leads, it’s easy to waste time on those who won’t convert.

AI-powered property management software solutions analyze real estate business leads to see which will likely sign.

Pipedrive’s Sales Assistant leverages AI to predict win probability and recommend next steps. It alerts you when deals need more attention to help prevent owners from switching to competitors.

Learn more about Pipedrive’s AI-powered Sales Assistant.

Save time with reusable email templates for property outreach

Real estate professionals send the same emails to owners and applicants every day. Writing each one from scratch eats up valuable time.

Email templates let you create outreach messages once and reuse them for different clients.

Use Pipedrive’s CRM tool and email marketing features to curate tailored lease renewals, work orders and follow-ups without HTML skills.

Learn more about Pipedrive’s email builder.

Simplify lead management for leasing and sales

Not all inquiries are worth your time. Some tenants are unsuitable, and some owners aren’t ready to commit.

Effective lead generation systems help you qualify prospects before investing time in follow-ups.

Pipedrive’s lead management features improve tenant screening and organize owners by readiness. You can immediately focus on qualified tenants and committed property owners.

Learn more about Pipedrive’s lead management for small businesses.

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How Pipedrive helped PropriLib streamline its sales cycles

Before Pipedrive, PropriLib found it hard to track its two sales pipelines. It needed to handle homeowners selling their properties alongside interested buyers.

Pipedrive’s CRM platform provided the management tools PropriLib needed. Integrating Slack and automating sales tasks allowed its real estate agents to close deals faster. With Pipedrive, PropriLib grew its revenue in under a year.

“Our competitors are using more traditional approaches to sales, like email and phone calls, which take up a lot of time. We hope to speed up our sales cycle even further and dominate our competition, something we believe is possible with Pipedrive and its user-friendly integrations.”

Read the case study