SEM Analyst
UK, London - CMO - Hybrid
We’re on the lookout for a sem analyst to manage and optimize paid search campaigns in our marketing team.
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We believe it takes great people to create a great product. That’s why our team lives our company values, and we hire based on them, too. Since 2010, Pipedrive has been on a mission to support sales and marketing teams with easy-to-use, powerful tools that make everyday work faster and easier. Today, our cloud-based software is trusted by over 100,000 companies and used in 179 countries. We have grown from a five-person team to a truly international company of over 850+ people, representing more than 50 nationalities, with ten offices distributed across Europe and the US. In 2020, Pipedrive received a majority investment from Vista Equity Partners, a global investment firm that invests exclusively in enterprise software, data and technology-enabled businesses, making Pipedrive the fifth unicorn from Estonia.
We're looking for a SEM Analyst to join our Berlin or London office. In this role, you'll get a chance to be the analytical backbone of Pipedrive's SEM team - building the data foundation that powers faster, bolder paid search decisions at a global scale.You'll be joining a strong martech environment - our Marketing Analytics team has already built a solid, well-structured data foundation. Your job isn't to start from scratch; it's to extend and deepen what exists, bringing SEM-specific insight and channel expertise that takes our data capability to the next level.
If you're someone who enjoys digging into data, uncovering the story behind performance and turning complex datasets into clear actions, we'd love to meet you!
We welcome applications from data or marketing analysts with paid search exposure, as well as SEM specialists who are passionate about moving toward a more analytical and technical track.
Your new adventure:
- Build and maintain SEM performance dashboards on top of our existing data infrastructure - clear, reliable and built for both at-a-glance reporting and deep troubleshooting
- Develop deep expertise in the Google Ads API to unlock granular data at keyword, search term, bid strategy and audience levels - building the analytical layer that takes our SEM insight from good to exceptional
- Go beyond platform-native reporting - joining ad platform data with internal metrics to connect paid search activity to real downstream business outcomes
- Design and track A/B tests - from hypothesis through to conclusion - ensuring learnings are clearly documented and translated into the team's next move
- Turn analytical findings into sharp, actionable recommendations that the team can act on with confidence
- Support the creation, management and optimisation of paid search campaigns across Google Ads and Microsoft Ads
- Conduct keyword research, ad copy testing, bid management and negative keyword development
- Monitor campaign performance and flag issues and opportunities proactively
Reporting & In-depth Analysis (70%):
Campaign Management (30%):
Does this sound like you?
- 3+ years of experience in a data/marketing analytics or SEM role with a strong focus on reporting and analysis
- Proficiency in Tableau/Looker/BI tools for data visualization and dashboarding
- Practical experience using SQL and Python (Pandas/NumPy) for data manipulation and handling large datasets.
- Comfortable working with multiple data sources - platform exports, CRM data and internal data tables
- Familiarity with Google Ads data - you understand what the metrics mean in a paid search context
- An analytical mindset, you ask why before you answer what
- A background in maths, computer science, economics or a related field is a plus
- Familiarity with the Google Ads API is a plus
- Experience/interest in utilising AI for data automation/analysis is a plus
Why Pipedrive?
- People-first culture - Be part of a team that values authenticity, champions collaboration, and supports each other—no egos, just teamwork. Work alongside top talent from around the world in an inclusive space where different perspectives fuel our best ideas. Everyone is welcome
- Unlock potential – Push boundaries, take ownership, and experiment with the latest technologies as we enhance our AI First Vision. We empower bold ideas that drive real change
- We’ve got you – Your well-being matters. Enjoy flexible hours, wellness perks and SWAG. Think performance-based bonuses, 28 paid leave days, well-being days, compassionate leave, and even pawternal leave—because we take care of ourselves and our people
- Grow with us – Whether through mentorship, coaching, or internal mobility, we invest in helping you unlock your potential. Open, honest feedback and clear communication are at our core. We grow together through trust and accountability
- Packed with purpose – Help 100,000+ small and medium-sized businesses grow and succeed while doing meaningful, customer-driven work
Based on this role's access to certain data, Pipedrive might conduct a pre-employment background investigation in conjunction with your application for employment with our company. Such data will be handled in accordance with Pipedrive's Privacy Policy for Recruitment.
Pipedrive is an equal opportunity employer. We encourage diversity in the workplace regardless of age, gender, race, religion, disability, sexual orientation, gender identity or veteran status.
Please note that for this role we’re currently unable to offer relocation assistance or visa sponsorship
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If this is something for you, send us your resume (in English) or a link to your LinkedIn profile and please add why we should pay extra attention to your application.
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