Best CRM for manufacturing industry
Manufacturing CRMs help you juggle every step of the manufacturing process, from dealing with suppliers to customer support.
They give you a 360-degree view of customer activity so you can improve operational efficiency across the board.
Pipedrive’s manufacturing CRM helps you construct a bulletproof supply chain, boost sales and improve the customer experience.
What is a manufacturing CRM?
Manufacturing CRM software (customer relationship management software) allows you to enhance and streamline your operations. It should allow you to:
Analyze customer data. Discover what you can do to improve customer satisfaction and lead generation.
Produce critical reports. Track inventory, forecast and manage demand and stimulate growth.
Organize your marketing campaigns. Send email campaigns and follow-ups from within your CRM system.
What to look for in a manufacturing CRM solution
Manufacturing companies require specific features for demand forecasting, improving marketing automation and boosting customer retention efforts.
Here’s what to look for in a manufacturing CRM solution:
Transparent and organized sales pipelines. The best CRM will adjust to turbulent sales cycles and keep you informed of delivery and payment statuses.
Campaign management. Marketing and fundraising activities must be simple to manage. Find a CRM that tracks the efficacy of your online and offline campaigns.
Accurate reporting. Implement a CRM capable of analyzing your earnings history and providing accurate forecasting reports.
Manufacturing CRM features
How manufacturing CRM software can help you manage your supply chain
Managing distributors, retailers and sales cycles while balancing production, lead generation and customer retention is no easy task.
Without a centralized client and data management system, your small business may struggle to supervise order fulfillment and nurture your customers as it grows.
A CRM for manufacturing companies can help you provide a stellar customer experience while serving as the ultimate forecasting tool.
Provide a better customer experience
Storing customer information across multiple spreadsheets, paper files or tools can make it difficult to track who said or did what and when.
A user-friendly CRM for manufacturing companies that can optimize your manufacturing business’s processes will help you provide a better customer experience.
In Pipedrive, you can customize what customer information you collect. As a result, you get more insights and can provide better onboarding and offer more tailored customer support.
Learn more about Pipedrive’s customer service CRM
Improve internal communication
To satisfy your customers and reach your goals, your employees need to be aligned.
The best CRM for manufacturing businesses eliminates internal communication friction through powerful integrations. Make collaboration a breeze with automated emails and Slack notifications containing important updates.
Pipedrive ensures your sales reps spend less time chasing down colleagues and more time retaining valuable customers with activity calendars and integrations with hundreds of tools.
Find out how Pipedrive coordinates your teams
Streamline your team’s workflows
Does your team spend hours of valuable time updating sales records, manually sending follow-up emails and tracking order statuses?
Customer relationship management in the manufacturing industry automates administrative tasks, matches incoming payments to invoices and moves orders through your custom workflows in real time.
Pipedrive’s sales automation features simplify admin tasks, giving your team more time to spend on sales processes that close deals.
Automate your workflow with Pipedrive today
Supply chain management
Your supply chain is a crucial part of your business. Keeping track of every sale, every prospect and every new lead can quickly become a mess of spreadsheets.
A good CRM platform will help you track supplier relationships, forecast demand and plan inventory.
Pipedrive’s customizable dashboards allow you to visualize everything you need to know in one place, so you can monitor your business needs and boost performance.
Find out more about Pipedrive’s customizable dashboard
Over 500+ integrations
Expand the capabilities of Pipedrive with hundreds of apps and integrations
How does a CRM for manufacturing work?
With the right manufacturing CRM system, you can:
- Build custom workflows, communication and sales pipelines
- Create, launch and track lead generation campaigns
- Supervise marketing automation efficacy and monitor social media engagement
- Segment stakeholders according to behavior and significance
- Integrate with your accounting platforms and automate your finances
- Send product updates to existing customers and distributors
- Meet and engage clients on every platform while storing communication history
- Monitor inventory and adjust manufacturing processes accordingly
How Pipedrive helped Reliability Maintenance Solutions streamline conversions from their website
Asset reliability experts Reliability Maintenance Solutions (RMS) were struggling to manage their customer data effectively. This confusion led to lackluster lead generation and missed opportunities.
RMS deployed Pipedrive’s Live Chat, Chatbot and Web Form functions and is engaging website visitors like never before. Their shiny new customer data hub has opened up lead generation opportunities they never imagined possible.
“We are already seeing an improvement in the quality of conversations, also improved interactions, and we expect this to increase in the coming months as new capabilities are deployed.”
Use Pipedrive’s LeadBooster to provide a better customer experience
Pipedrive’s LeadBooster makes it easier to talk to leads and customers so that you can close deals and support your existing customers.
Chatbot. Engage with leads at any time of day or night.
Live Chat. Connect your prospects to your sales team to answer questions.
Web Forms. Share forms and surveys to connect with leads.
How to set up your manufacturing CRM software
