Sales analytics
Turn sales analytics data into clearer forecasts and better decisions
Helping your sales team perform at its best can be challenging, especially when you’re managing long and complex sales funnels.
Sales analytics software gives you immediate insight into what’s working and what isn’t so that you can make smarter business decisions.
Collect, analyze and visualize sales data in Pipedrive’s CRM and easily access the information you need to improve every step of your process.
Full access. No credit card required.



What to look for in a sales analytics solution?
Here are four key features to look for in sales analytics software:
Short learning curve. Spend more time getting actionable insights with a simple CRM that focuses on ease of use and revenue intelligence.
Centralized sales tools. Look for tools that cover all your sales management workflows so you can see the details at a glance.
Useful integrations. Make sure your CRM software has a robust app marketplace ecosystem and sales cloud to connect with your other sales analytics tools.
Deal progression tracking. Put your analytics to use and boost your team’s output by setting sales activities and goals that help close deals.
Pipedrive sales analytics features
Get a 360-degree view of your sales performance
Customizable dashboards provide data visualization from multiple sources in a single central sales hub, so there’s no need to switch context.
Pipedrive makes it easy to analyze your sales metrics and KPIs at every stage of the sales funnel, pinpointing areas for improvement.
Learn about Pipedrive’s customer relationship reporting software.
Understand team performance to tailor training
The best sales teams quickly identify problem areas at the individual and team levels to foster more top performers.
Use sales analytics to create efficient sales habits that bolster your progress and drive revenue growth.
Pipedrive gives you tools to provide your sales representatives with the sales coaching and support they need.
Find out about Pipedrive’s CRM for sales teams.
Get actionable sales data with predictive analytics
Tracking real-time data helps you identify sources of friction in your process.
Advanced analytics shows you which leads to prioritize, which customers might churn and helps find new sales opportunities.
With Pipedrive, you immediately see which deals are moving and what’s holding your team up so that you can adjust your sales cycle operations accordingly.
Learn more about Piperive’s sales pipeline analytics capabilities.
Take your sales forecasting to the next level
Historical data can help forecast sales growth over the next month, quarter or year, taking the guesswork out of sales.
Use sales forecasting to identify which deals are ready to close and which need more nurturing, so you can allocate your resources efficiently.
Pipedrive’s user-friendly workspace enables you to make data-driven decisions and guide your business toward greater profitability.
Discover Pipedrive’s sales pipeline reporting tools.
Over 500+ integrations
Expand the capabilities of Pipedrive with hundreds of apps and integrations
How AGT Engineering & Operations grew its revenue by 161%
Before switching to Pipedrive, the AGT team relied on spreadsheets to manage deals, making it difficult to make informed decisions or build accurate sales forecasts.
With Pipedrive, AGT now has full visibility into its sales process. By analyzing past performance, their reps can quickly identify which outreach activities drive results and use those insights to forecast future sales more accurately.
The result: fewer lost deals, more time spent selling and a 161% increase in revenue.
“Pipedrive helps us keep properly structured and complete records of our clients and deals. We can access this information easily, anywhere and anytime, using the web and mobile applications.”

Web Visitors add-on
Marketing automation, analytics and sales go hand in hand, and it all begins with prospecting and lead generation.
Add Pipedrive’s Web Visitors add-on to any plan to access the following data analysis features.
Visitor tracking. Find out who is visiting your website, where they came from and what they’re looking for.
Lead scoring. Rank your leads based on how many times they visit and what web pages they interact with.
Customer segmentation. Filter your web visitors by the pages they visit and whether they’re potential leads or existing customers.
Learn more about Pipedrive’s Web Visitors add-on.