CRM for the gaming industry
Manage gaming partnerships and campaigns with ease
Success in the gaming industry depends on building strong relationships with players, partners, investors and sponsors.
But managing these connections effectively requires more than spreadsheets and scattered communication.
Pipedrive gives gaming companies clear visibility and powerful tools to optimize relationships, streamline outreach and boost retention – all in one intuitive customer relationship management (CRM) system.
Full access. No credit card required.
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What to look for in a CRM for the gaming industry
A gaming CRM helps you manage key business relationships effectively while keeping communication consistent.
The best CRM strategies for gaming companies rely on these features:
Contact management: Track every interaction with brands, publishers, influencers and players from a central hub.
Smart segmentation: Create targeted outreach based on player behavior, demographics, interests and location.
Workflow automation: Automate partner follow-ups, approvals and reminders so projects move faster.
Custom dashboards: Track campaign performance, player engagement and sponsorship revenue at a glance.
Cloud-based scalability: Support your global team and growth with a CRM that expands as you do.
Pipedrive’s gaming industry CRM features
Turn complex partnerships into closed deals
Sponsorship, media and publishing negotiations stall when critical details get buried in email threads.
A shared pipeline brings order to every negotiation. With a single view of deadlines and deal stages, your team can put the biggest opportunities first.
Pipedrive gives gaming teams total visibility. Customize your pipeline, set automated reminders and move deals smoothly from outreach to signature.
Keep projects on track and on budget
When creative, sales and marketing teams aren’t in sync, updates go unseen and deadlines slip.
A unified workspace keeps everyone aligned and accountable, creating clarity around who's doing what and when.
With Pipedrive’s project management function, you can coordinate all your work directly from your CRM. Assign responsibilities, track progress and monitor milestones without switching between applications.
Get AI-driven insights to prioritize high-potential deals
With dozens of deals in different stages, it's challenging to know which opportunities need immediate attention.
Real-time AI notifications highlight stalled negotiations, approaching deadlines and potential risks, allowing your team to redirect effort exactly where it matters.
Pipedrive’s AI-powered Sales Assistant analyzes activity patterns to recommend next steps, remind you of key follow-ups and highlight performance trends.
Create powerful marketing campaigns in minutes
Managing outreach across multiple platforms wastes valuable time and leads to inconsistent messaging.
An advanced CRM with built-in marketing tools lets you create, send and measure personalized email campaigns without switching systems.
Pipedrive’s email marketing capabilities enable gaming companies to craft targeted campaigns, schedule automated follow-ups and monitor key performance indicators – all without leaving their CRM environment.
Over 500+ integrations
Expand the capabilities of Pipedrive with hundreds of apps and integrations
How Truescope tripled its team and grew globally with Pipedrive
Facing rapid expansion, Truescope struggled to synchronize their global sales teams and measure success across different markets.
Today, the tech firm manages four distinct pipelines in Pipedrive: sales acquisition, customer onboarding, renewal management and strategic upselling.
“I wanted a CRM tool that would focus on sales efficiency, support our client success teams, have a clean UI and could scale with us. After reviewing the market, Pipedrive was the best fit.”
Attract and convert high-value gaming partnerships
LeadBooster is Pipedrive’s prospecting toolkit that helps gaming businesses attract sponsors, partners and valuable B2B leads.
It includes four powerful features:
Live Chat. Reach website visitors in real time and turn browsers into qualified leads.
Chatbot. Engage and qualify potential partners 24/7, even when your team is offline.
Web Forms. Capture detailed prospect and player data from your website, routing fresh leads to the pipeline.
Prospector. Access and filter a database of over 400 million verified contacts to find your ideal partners.