5 best AI blog writers for SMB owners and how to use them

Blogging can feel like another full-time job when you’re already running the rest of your business. With the right artificial intelligence (AI) tool and a clear strategy, you’ll create more relevant content that educates and converts (without you burning out).

In this post, you’ll learn about five top AI blog writers and how to use them to turn your posts into a real growth engine.

5 top AI blog writing tools to maintain quality and consistency

AI blog writers help small-to-medium-sized business (SMB) owners publish content consistently and save hours weekly.

In fact, 79% of businesses in Pipedrive’s 2024 State of AI in Business report say they use AI mainly to improve productivity.

Whether you want to share product updates or customer stories, these tools prevent writer’s block and give your small business marketing efforts a comprehensive foundation.

Here are the five best AI blog post writers to help you post more and grow your business online.

1. Jasper: best for long-form blog content

Jasper is an AI writing assistant that creates long-form content. It turns ideas into drafts in minutes, making it ideal for juggling roles from sales to customer service.

Whether you’re writing how-to guides or thought leadership pieces, Jasper keeps content flowing with far less effort.

Pick a template and share your topic, tone of voice and key points (e.g., your goal and some context). Jasper will use this information to generate a structured, high-quality blog post:

Let’s say you run an IT services firm and want to publish a detailed guide on protecting companies from cyber threats. The blog post assistant template turns that idea into a structured draft to share and build authority.

Jasper’s brand voice feature lets you train the AI to match your company’s tone and style. If your brand is conversational or more formal, it’ll reflect that in every post.

You can also set up AI workflows to automate processes. For instance, create blog outlines from projects using other tools (like Asana or Notion) and send them straight to Google Docs – no manual copy-pasting needed.

Five of Jasper’s main features streamline content creation:

• Custom tone and voice matching

• Blog post workflows with step-by-step guidance

• A Chrome extension to use Jasper across Google Docs and content management systems (CMS)

• Over 50 templates for everything from blog intros to full-length posts

• Project organization tools for teams or solo users

Jasper creates quality drafts in your brand voice if you need to publish long-form content regularly but don’t have the time or team to do it all yourself.

2. Copy.ai: best for short-form blog content

Copy.ai is an AI writing tool for generating quick, short-form blog posts. It’s perfect for product announcements, quick tips and FAQs, where you don’t need something long or in-depth.

In other words, use the workflows to generate content that keeps your blog fresh (and boosts its SEO potential) without considerable time investment:

Imagine you want to launch a new feature with a short announcement post. Copy.ai helps you distill top benefits clearly for a fast turnaround without sacrificing clarity.

You can also request several drafts and choose the one that best suits you or your business and matches your brand voice.

Blog-specific templates for updates, listicles and how-tos make it easy to fill in the blanks. The Freestyle feature also lets you choose your content style and describe your idea in a few words to get a tailored short post in seconds (invaluable for last-minute content).

Here are five Copy.ai features that help you write more in less time:

• Templates designed for short-form blogs, web content and copywriting

• Flexible prompt-based Freestyle writer

• Multi-language support for global audiences

• Tools for repurposing content across email and social media

• Option to set your brand tone and voice

Copy.ai keeps your blog active with fast, valuable content without overthinking every post. Use it to show up consistently online and stay relevant.

3. Writesonic: best for SEO-friendly posts in multiple languages

Writesonic creates SEO-optimized blog posts that rank well on search engines and resonate with global audiences. Use it to attract organic traffic and connect with customers across different languages (without hiring a multilingual content team).

If search engine optimization matters to your business, Writesonic’s built-in tools guide your writing based on keyword inputs, suggested outlines and competitive analysis:

Let’s say you run an e-commerce platform. You could target German-speaking retailers by posting about best practices for inventory management in their native language.

Writesonic helps you go from a topic to a publish-ready post in just a few clicks while targeting long-tail keywords or answering common customer questions. Search-optimized suggestions in the content workflow also improve your chances of ranking without hiring an expert.

Multilingual support lets you write or translate content in over 25 languages to reach international audiences with less effort.

Five core Writesonic features help you appeal to more readers:

• AI Article Writer for SEO-friendly long and short blog posts

• Built-in keyword and topic research tools

• Multilingual content generation (25+ languages)

• One-click export to CMS platforms like WordPress

• Brand voice settings for consistent tone across languages

Writesonic helps you grow traffic and expand your reach using quality content. Publish SEO-focused, multilingual blog posts without relying on extra tools or freelance content writers.

4. Claude: best for human-sounding blog content

Claude is one of the most natural-sounding AI blog writers available. It’s especially useful for SMBs that want their content to sound approachable, not robotic.

The interface works like a back-and-forth AI conversation. Ask a question or request a heading or section, and Claude will respond:

Let’s say you want to publish a blog post that explains your consulting process in an approachable way. Claude writes like a real person speaking (i.e., relaxed and friendly), so sales prospects feel more confident reaching out.

If you give Claude some background on your business or past posts, the contextual memory keeps these details relevant and consistent.

You can even add transcripts and prompt it to “sound like how we talk to customers over the phone”.

These five distinct Claude features make your content sound more human:

• Smooth, conversational writing style

• Understands nuance and matches brand tone

• Revises and humanizes other AI-generated drafts

• Strong at long-form and storytelling-based content

• Easy to guide using clear instructions or past examples

If you want to build customer trust and sound authentic, Claude helps you write blog posts that feel personal (even if AI-generated).

5. ChatGPT: best for flexibility and idea generation

ChatGPT is a generative AI tool that overcomes the two biggest blockers in blog writing: getting started and staying consistent.

It’s like having a creative partner on call 24/7, whether you’re brainstorming topics, outlining a new post or rewriting content to sound better. According to Pipedrive’s State of AI report, it’s also the top tool that 86% of companies using artificial intelligence rely on.

You can also leverage specific versions of ChatGPT that other creators have “trained” for particular purposes.

Here’s one for writing blog posts:

Some days, you want a rough draft. Other times, you need help turning a customer’s question into an outline for a blog post. Flexibility matters for busy SMB owners, and ChatGPT adapts to your needs.

Write prompts in plain English and get a draft or headline rewrite in seconds. Tell it about your business or the sections you want to include in your copy. ChatGPT will generate a structured draft with an intro, headings, main points and a call to action (CTA).

You can also ask it to rewrite parts of your existing content or give you title ideas for your next post. Use the conversational format to exchange ideas – edit or rephrase until it sounds right for your brand.

Five ChatGPT strengths for more consistent blog writing include:

• Easy idea generation from simple prompts

• Great for outlining or reworking existing content

• Fast drafting of intros, conclusions or full posts

• Works well with other tools (e.g., Google Docs and Zapier)

• Free and low-cost options to meet your needs

If you want a flexible tool for all parts of the blog creation process, ChatGPT turns blank pages into publish-ready posts in less time.

How to write blog posts with AI like a professional

Using AI blog writers doesn’t mean handing over your entire content strategy to a robot. Instead, it provides a solid starting point so you never have to stare at a blank page again.

Save time and get more done while you run the rest of your business. Here are four steps to effectively use AI to write blog posts.

Choose the best tool for your use case

Pick a tool that matches your blog’s specific goal so you can use time and resources more wisely.

Ask yourself what you want to achieve as an SMB marketer or owner. For example:

• More organic traffic

• Quick updates for customers

• Multilingual content for new markets

• Solid blog post ideas to get started

Let’s say you offer accounting software and want to publish an in-depth blog post explaining new tax changes.

A tool like Jasper or Claude can help you create a polished long-form piece that sounds human and professional. If you’re posting a quick update or tip of the week, Copy.ai might be faster and more focused.

Before you start writing, define success for that post and match the tool to the job. Many platforms offer free content or trials, so test a few and see which one best fits your workflow and goals.

Input a clear outline and goal

AI blog writers are only as good as the direction you give them. Spend time defining each post’s structure and goal before clicking “Generate”.

Imagine you provide customer relationship management (CRM) software and want to write a blog post comparing it to a competitor’s.

If you ask your AI tool to “write a blog about our CRM”, you’ll probably get a decent but generic post. Instead, give it more details to build on, like:

1. The target audience (e.g., “Sales managers at growing tech startups”)

2. Your goal (e.g., “Help them understand how our CRM system solves X problem better”)

3. The structure you want (e.g., “Please create an intro, problem breakdown, side-by-side comparison and CTA)

For example, your full prompt could be:

The more precise your input, the closer the pre-edited result will be to what your audience actually needs.

Review and edit manually

Review the post and edit it until you have a draft you’re happy with. Add your expertise (e.g., relevant insights, tone nuances and original data) to create unique, valuable content.

Let’s say you’re writing a blog post about improving delivery times for your logistics company. The AI writer generates a decent draft, but it doesn’t know that your team reduced turnaround by 40% using a new routing software system (unless you tell it).

Audiences are far more likely to trust real-world examples than generic advice they’ve seen elsewhere.

AI tools are also prone to hallucinations (i.e., creating factually inaccurate content). Editing helps you catch these and update off-brand phrases or filler content to push your narrative forward.

By reviewing the post yourself, you can:

• Tweak the tone

• Sharpen your message

• Make sure the content aligns with your brand positioning and customer needs

• Ensure it’s plagiarism-free

Think of AI blog writers as project management and writing assistants, while you’re the editor-in-chief who guides the brand story.

Use AI again for polishing

Once you’ve reviewed and edited your post, AI can help with the finishing touches. This crucial step makes your blog clearer, tighter and more engaging.

After adding your insights, paste your draft into a tool like ChatGPT or Claude and ask for specific improvements like:

1. Cutting down long sentences

2. Improving transitions or flow

3. Suggesting more compelling headlines

4. Rewriting your introduction to make it punchier

5. Creating meta descriptions or captions for social posts about the blog

Let’s say you’ve written a blog on choosing the right payment processor as a solo business owner. You’ve added your own experiences, tapped into customer stories, listed pros and cons and recommended a solution.

Now, use AI to tighten the intro, rephrase any clunky sections and suggest a better headline. For example, you could ask your AI blog writer:

This final pass helps your content feel more professional, which is crucial for building trust with potential customers.

6 tips to get the most from AI blog writers

Creating great content with AI blog writers involves understanding how to guide them to align with your business goals. A little effort behind the scenes results in more credible posts that engage your audience.

Here are six tips to improve your writing process and get the best results from AI:

With the tips above, you’ll use AI blog writers strategically and create high-quality content optimized for maximum impact across all channels.

How Pipedrive’s AI-generated tools support your blog writing

The overarching goal of blog posts is to boost sales. They should attract the right audience, answer real questions and guide readers toward becoming customers.

Pipedrive’s AI CRM ensures you always craft content that captures your audience’s attention and drives your business forward.

While AI blog writers create the content, Pipedrive can help you decide what to write. It also supplies data and tools to enhance and repurpose drafts for improved results.

For example, the AI-powered Sales Assistant flags high-potential deals and common questions your leads are asking:

Use these insights to fine-tune blog post content to answer objections, support active deals or double down on what top buyers care about right now.

When you’re ready to turn that blog into an email campaign, Pipedrive’s AI email writer makes it fast and easy.

Just drop in the generated content and ask it to draft a tailored email to re-engage cold leads or promote a new product:

Pipedrive’s Pulse also helps you choose your next blog topic.

By highlighting sales and performance patterns (e.g., which product features are converting best), you can write content that supports what’s already driving purchases:

The AI-powered sales reports also make it easy to include real numbers, highlight sales trends or confidently answer common customer questions in your blog posts.

Simply ask in plain English something like, “How is my sales team performing?” – or choose a suggested prompt:

You’ll get instant, data-backed suggestions for the most relevant metrics to include in your report:

Then, let Pulse’s AI generate accurate insights for you.

When you combine an AI blog writer with Pipedrive’s sales-driven insights, you turn simple blog posts into powerful content that aligns with real customer needs – boosting your chances of creating loyal buyers.

AI blog writer FAQs

Final thoughts

These five AI blog writers help you publish content faster, reach the right audience and stay visible without needing a big team.

Whether you’re creating helpful how-to guides or SEO-friendly posts, a smart setup saves time and keeps your marketing consistent.

Combine your tool with Pipedrive’s AI CRM to align blog content with leads and sales insights. Try it for free for 14 days to write more blogs that grow your business more effectively.