Sales Psychology

We want to help you improve your sales skills by taking advantage of consumer psychology. Learn how to get inside the mind of your potential customer to control your sales conversations and establish stronger customer relationships.

sales ethics
Sales Ethics: Is There a Code of Ethics for Marketing and Sales?
Sales ethics is about doing right by your customer. It won’t just help you avoid risks like fraud and scandals, but also help you grow a company with loyal customers and happy employees. Here are the benefits, examples and steps to implement an ethical approach to sales.
New Year Sales Quotes
14 New Year Sales Quotes to Help You Sell
2020 has been challenging for everyone, but with the year coming to a close we looked at what the experts are saying to finish the year off strongly and turn 2021 into a year of opportunity.
Loyalty beyond Black Friday
6 Tips on How to Keep Customer Loyalty Beyond Black Friday
Thiago Gonçalves, General Manager of Pipedrive for LATAM, explains how to create a trusting relationship with the customer before Black Friday to keep them interested once it’s over.
What makes a good salesperson?
What Makes a Good Salesperson? 11 Traits of High-Performers
The best salespeople focus on developing skills that will result in more productivity and closed deals. Trying to figure out how to be a good salesperson? This guide breaks down 11 essential soft sales skills and tips for salespeople looking to step up their game.
tire kickers
What is a Tire Kicker? How to Spot Them and Avoid Them
What is a tire kicker? Tire kickers are both a bad fit for your product or service and the ultimate time-wasting sales leads. In this article, we’ll help you decipher the ‘tire kicker’ meaning by exploring what bad prospects look like and how they differ from prospective clients.
psychological selling guide
Psychological Selling Guide: How to Better Understand Your Leads
Read our in-depth guide to psychological selling and then download your collection of high-converting psychological selling guides prepared by sales experts. You’ll find a huge collection of guides arranged according to a multitude of different sales scenarios, and guidance on how to use different techniques to boost your sales.
Sales interview questions
The Best Sales Interview Questions and Answers that You Want to Hear
Find out about the best sales interview questions that recruiters need to ask potential new hires and the answers that they should want to hear.
Best Sales Books
28 Books Every Salesperson Should Read in 2021
The right sales book can help you unlock your hidden potential. However, there are hundreds of books on sales, business and management available, so how do you find the best books on selling or on being successful? Here, in no particular order, are 28 of the best sales books by industry tastemakers, titans and trailblazers.
overcoming objections in sales
Overcoming Objections in Sales: Plan, Persist, Convert
Sales objections are the reasons why your prospects can’t or won’t buy your product or service. For example, maybe they don’t have room for your product in their budget, they don’t need your product or they don’t trust your company. In this guide, you’ll learn exactly how to deal with all the sales objections you could face.