Sales Psychology

We want to help you improve your sales skills by taking advantage of consumer psychology. Learn how to get inside the mind of your potential customer to control your sales conversations and establish stronger customer relationships.

overcoming objections in sales
Overcoming Objections in Sales: Plan, Persist, Convert
Sales objections are the reasons why your prospects can’t or won’t buy your product or service. For example, maybe they don’t have room for your product in their budget, they don’t need your product or they don’t trust your company. In this guide, you’ll learn exactly how to deal with all the sales objections you could face.
Biggest sales myths
What Are the Biggest Sales Myths? We Ask the Experts
We asked some sales experts for their least favorite sales myth, and also what the fact of the matter actually is. Read the article for insights into how you can get to the important truth of being a salesperson.
Sales interview questions
The Best Sales Interview Questions and Answers that You Want to Hear
The best sales interview questions to ask potential new sales hires and the answers that the recruiters want to hear, including specific questions to ask candidates for each role—from entry level all the way to VP of sales.
Managing Workplace Stress
Maintaining a Healthy Workplace In a High-Pressure Industry
A high-pressure job can be rewarding, but with a lot of pressure comes a lot of stress. Making sure that the sales manager understands how to deal with stress in the workplace is key to maintaining a productive workplace.
Series Launch: Your Ultimate Sales Communication Handbook
Series Launch: Your Ultimate Sales Communication Handbook
Sales communication is something that takes decades to master. But you can become improve your relationship management with the right knowledge, training, and practice. We have created this Sales Communication Handbook to help you improve your sales soft skills.
How Liston Witherill Finds Sales Success While Managing Depression
How Liston Witherill Finds Sales Success While Managing Depression
May 18, 2018
Expert Sales Consultant, Liston Witherill shares his personal story of managing depression in the fast-paced environment of sales to help raise awareness for Mental Health Awareness Month. Liston shares a collection of practical advice to help you prevent stress and cope with depression in a high-pressure environment.
Soft Skills: The Critical Sales Weapon Almost All Managers Neglect
Soft Skills: The Critical Sales Weapon Almost All Managers Neglect
Do you measure, track or train soft skills for your sales team? Skills like communication, relationship management and teamwork have a huge impact on sales performance. You can and should be improving these skills within your team, and this article shows you how.
4 Ways to Banish Your Fear of Sales Pricing Questions
4 Ways to Banish Your Fear of Sales Pricing Questions
The one thing that seems to strike fear into the heart of many salespeople is talking about price. Discover 4 ways to be fearless when discussing pricing questions with potential customers.
Sales Conversation Starters: How to Use Cognitive Biases to Your Advantage
Sales Conversation Starters: How to Use Cognitive Biases to Your Advantage
If a sales conversation starts off on the wrong foot, it’s unlikely to be too long until another prospect slips out of the pipeline. Discover the 5 common mistakes and practical solutions to avoid them.