Sales Psychology

We want to help you improve your sales skills by taking advantage of consumer psychology. Learn how to get inside the mind of your potential customer to control your sales conversations and establish stronger customer relationships.

psychological selling guide
Psychological Selling Guide: How to Better Understand Your Leads
Read our in-depth guide to psychological selling and then download your collection of high-converting psychological selling guides prepared by sales experts. You’ll find a huge collection of guides arranged according to a multitude of different sales scenarios, and guidance on how to use different techniques to boost your sales.
Sales interview questions
The Best Sales Interview Questions and Answers that You Want to Hear
Find out about the best sales interview questions that recruiters need to ask potential new hires and the answers that they should want to hear.
Best Sales Books
27 Books Every Salesperson Should Read in 2020
The right sales book can help you unlock your hidden potential. However, there are hundreds of books on sales, business and management available, so how do you find the best books on selling or on being successful? Here, in no particular order, are 27 of the best sales books by industry tastemakers, titans and trailblazers.
overcoming objections in sales
Overcoming Objections in Sales: Plan, Persist, Convert
Sales objections are the reasons why your prospects can’t or won’t buy your product or service. For example, maybe they don’t have room for your product in their budget, they don’t need your product or they don’t trust your company. In this guide, you’ll learn exactly how to deal with all the sales objections you could face.
Biggest sales myths
What Are the Biggest Sales Myths? We Ask the Experts
We asked some sales experts for their least favorite sales myth, and also what the fact of the matter actually is. Read the article for insights into how you can get to the important truth of being a salesperson.
Managing Workplace Stress
Maintaining a Healthy Workplace In a High-Pressure Industry
Low stress leads to high performance. Sales managers should know how to simplify a high-pressure, high-stress work environment and improve productivity.
Series Launch: Your Ultimate Sales Communication Handbook
Series Launch: Your Ultimate Sales Communication Handbook
Sales communication is something that takes decades to master. But you can become improve your relationship management with the right knowledge, training, and practice. We have created this Sales Communication Handbook to help you improve your sales soft skills.
How Liston Witherill Finds Sales Success While Managing Depression
How Liston Witherill Finds Sales Success While Managing Depression
Expert Sales Consultant, Liston Witherill shares his personal story of managing depression in the fast-paced environment of sales to help raise awareness for Mental Health Awareness Month. Liston shares a collection of practical advice to help you prevent stress and cope with depression in a high-pressure environment.
Soft Skills: The Critical Sales Weapon Almost All Managers Neglect
Soft Skills: The Critical Sales Weapon Almost All Managers Neglect
Do you measure, track or train soft skills for your sales team? Skills like communication, relationship management and teamwork have a huge impact on sales performance. You can and should be improving these skills within your team, and this article shows you how.