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Customer surveys: Best practices for sales and marketing teams

Customer surveys help you understand your customers better for improved sales and marketing. Learn how to create a survey that gets actionable insights.

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How to create a newsletter: The ultimate guide

Thinking about starting a newsletter? In this article, learn what it is, why it’s important and how to create a newsletter in 8 easy steps.

Email autoresponders for your CRM: Roundup, examples and guide

You can use an email autoresponder to set up follow-up emails, which can then be employed in many different ways to improve your email marketing strategy. Here are a few creative ways to use an email autoresponder.

The 7 most crucial email marketing benchmarks

Determine where you stand against the competition and learn to drive email performance with 7 critical email marketing benchmarks and statistics.

How to build a welcome email series that converts

A good welcome email series incentivizes users to engage with content and nurtures them along their journey. Create welcome emails that convert.

Quotes for email signatures: How effective are they for sales and marketing?

Should you use quotes in your professional email signature? This article explains how quotes can affect email engagement and other ways to build your brand

8 easy steps to creating and managing a successful email campaign

Successful email marketing is an ongoing process, not a one-off task. Follow these step-by-step instructions to create and manage an effective campaign.

Does capitalization matter in email addresses?

Can you have a capital letter in your email address? Learn the best practices for using capitalization in emails.

Key email deliverability terms, free tools to check yours and helpful tips

Learn how to improve email deliverability to ensure your emails get opened, read and engaged with (instead of bouncing or landing in the spam folder).

15 email engagement metrics to know and how to improve them

Learn 15 different ways to measure email engagement rates, plus tips on how to improve your email marketing campaigns.

What’s the difference between a marketing email and a transactional email?

Transactional emails are a big buzzword in ecommerce. They’re not your regular marketing emails. Let’s take a look at the pros and cons of both types.

Email drip campaigns: How to use and create one, with six examples

Learn about the importance of email drip campaigns with a step-by-step guide on how to create one, plus six examples and what you can learn from them.

How to resubscribe your email contacts and why you should

Resubscribing unsubscribed contacts in the GDPR era can be tricky. To resubscribe contacts while staying GDPR compliant, follow these tips.

How to use Google Postmaster tools to monitor and improve your email campaign results

Google Postmaster Tools empowers marketers to reach and engage buyers through email. Learn what it can do and how to use it with this step-by-step guide.

Targeted mailing lists: How to build your email list and segment your database

Learn why building your own targeted email lists will help you get the most ROI out of your email marketing and how to get started with them.

7 email strategy and email marketing tips to know in 2022

Optimizing your email strategy will get you a high ROI, if done right. Follow these 7 fundamental principles for a highly profitable email strategy in 2022.