AI can help sales teams find leads, build in-depth contact profiles and forge stronger customer relationships. However, you need the right data enrichment tool to achieve meaningful results.
HubSpot’s Breeze Intelligence is one option, although its pricing and interface won’t suit every team. Knowing the alternatives lets you pick what’s best for your productivity and bottom line.
In this guide, you’ll learn why checking out the broader sales AI market is worthwhile and discover six strong HubSpot Breeze alternatives.
Why look for a HubSpot Breeze alternative?
HubSpot Breeze is one of many AI data enrichment and prospecting tools available for sales teams. While it automatically builds and updates contact profiles using online sources (e.g., social media profiles and directories), you’ll find other tools offering similar capabilities that may better suit your needs and budget.
Breeze aims to remove some manual research and data entry from lead nurturing processes. It integrates with the HubSpot CRM and has AI-enhanced lead generation and contact enrichment capabilities to replace the sunsetted HubSpot Insights feature.
Still, the tool has a few downsides that may lead you to seek alternatives. Reasons include:
A pricing structure that favors medium-to-large businesses (at odds with HubSpot’s broader targeting, which covers startups and other small businesses)
Its predecessor (HubSpot Insights) had many free features you must now pay for, which may strain your sales budget
A credit-based system that locks you into the HubSpot ecosystem and pricing model, quickly becoming expensive for high-volume users
If you don’t already use HubSpot, it’s not cost-effective – switching just to access Breeze could mean losing the benefits of other tools
Pipedrive’s survey shows productivity is the top reason businesses adopt AI, so it’s important to choose a tool that always delivers. Breeze user feedback suggests inconsistent results, with many sharing their frustrations on forums.
One post on the HubSpot subreddit (r/hubspot) singles out Breeze’s CoPilot feature:
Another Redditor criticizes Breeze’s AI email-writing capabilities:
These are just two users’ experiences, and their needs may differ from yours. Collect various views from multiple sources to get the most accurate picture of suitability.
6 HubSpot Breeze alternatives for sales and marketing teams
Every HubSpot Breeze alternative has selling points and limitations, making it challenging to choose the best one for your team. Here are six tool options to help you decide the best fit for your sales and marketing efforts.
1. Pipedrive: unlimited AI support with SMB-friendly flexibility
Pipedrive provides AI sales intelligence with a more intuitive interface and flexible pricing structure than Breeze. It’s ideal for small to medium-sized businesses (SMBs) looking to scale without significant investment.
Pipedrive’s AI Sales Assistant is available on all plans with unlimited usage, so there are no surprise costs as your team grows.
The tool can help you sell more by finding leads. It organizes them based on engagement patterns and suggests tailored follow-up actions for contacts and deal stages.
Here’s a shot of the Sales Assistant supporting a user in the pipeline view:
The assistant can flag when someone opens an email you’ve sent so you can send a timely response. It also identifies deals with a fair or high deal probability of closing (due to their stage in the pipeline) and suggests next steps based on patterns from past wins.
For example, if a lead just opened your sales proposal and the deal is nearing its final stage, the assistant might suggest scheduling a call to help close the sale:
Pipedrive’s other sales AI and enrichment features include:
An AI email writer that turns simple prompts into high-quality sales emails in seconds
AI email summarization to generate concise, actionable summaries of your email conversations
Smart Contact Data for learning more about existing contacts and pre-qualifying leads (available on Advanced and higher plans)
LeadBooster for capturing and engaging high-quality inbound and outbound leads (available as an add-on for any plan)
Pipedrive pricing: Pipedrive has five tiered plans starting from $14 per month per seat for Essential to $99 per month for Enterprise (when billed annually). All come with seamless data importing, 400+ integrations, reporting and more.
A Pipedrive user’s view:
2. Apollo: prospecting with a deep contact database
Apollo has the prospecting and contact enrichment features of Breeze but prioritizes outbound lead engagement over broader sales functions. For that reason, it may appeal to teams focused on proactive lead generation that already have a CRM they love.
The software has engagement analytics to help find the best sales opportunities and sequence builders for automating email, phone and social media outreach. For example, users can track email performance and determine when prospects are likeliest to respond.
There’s also a database of over 210 million B2B contacts with detailed filtering that’ll suit targeted outreach campaigns.
Apollo also has the following:
An AI call assistant that can schedule, record and follow up on meetings
Pre-meeting intelligence briefings with prospect research and possible talking points
Automated contact scoring to identify high-value prospects
Apollo pricing: Apollo offers a free plan with limited features and paid plans from $49 per month to $149 per month per user. Custom enterprise pricing is available for larger teams.
An Apollo user’s view:
3. 6Sense: enterprise-grade buyer intelligence at a premium
6Sense offers detailed account-based intelligence (Signalverse) and predictive analytics (6AI).
6Sense’s AI analyzes buying signals across the web and predicts which accounts are in the market. This feature helps users prioritize buyers actively researching solutions, increasing their chances of closing.
Other key features of 6Sense include:
Sales alerts for monitoring leads’ buying behaviors in real time and reaching out at the right moments
Smart Form Fill simplifies web forms by reducing the number of fields and using AI to fill gaps
In-built ad management software for publishing and monitoring Google, LinkedIn and Meta ads from a single location
6Sense’s advanced AI features will appeal to companies targeting enterprise accounts. However, the premium pricing structure may deter smaller businesses.
6Sense pricing: 6Sense’s full pricing information is only available on request, although customer stories suggest enterprise plans can reach upwards of $100,000.
A 6Sense user’s view:
4. Salesforce Einstein: AI support within Salesforce
Salesforce Einstein provides similar AI-powered insights to Breeze but within the more complex Salesforce ecosystem. While it could be a natural alternative if you already use that CRM system, it’s costly and takes time to learn if you’re unfamiliar with the tool.
Whereas Breeze focuses on prospecting, Salesforce’s AI functions support the entire customer journey. Features include task management suggestions, lead scoring and forecasting insights.
Other features of Salesforce Einstein include:
AI email creation, enriched by data from Salesforce CRM records
AI sales call summaries for adding detailed context to customer records
Automated lead scoring that aims to speed up task management
Maximizing Salesforce’s full AI potential takes time and money, which many smaller businesses lack.
Salesforce Einstein pricing: Salesforce Einstein requires a Salesforce CRM subscription (starting at $25 per month per user). Most AI features are available on higher-tier plans or as add-ons, which can increase costs to $150+ per month per user.
A Salesforce Einstein user’s view:
5. Zoho Zia: AI assistance with core CRM features
Zoho Zia, woven into Zoho’s CRM system, provides comparable AI-powered lead enrichment to Breeze at a lower price point.
The sales assistant fills in information missing from lead records by scraping the internet and parsing email signatures. It collects high-level data, including company sizes, phone numbers and office addresses.
Within the CRM, Zia’s AI offers these features:
Intelligent search (“Zia Search”) for navigating customer and deal records
Anomaly detection for flagging unusual patterns in sales data
Sentiment analysis for gauging customers’ happiness in email interactions
The ability to generate reports using conversational prompts
Zoho’s low cost is evident in its feature limitations. Advanced features like field customization are available on select Zoho CRM plans, and there’s no free open API access. In contrast to Zoho, all Pipedrive users get these benefits.
Zoho Zia pricing: Zoho CRM (including Zia) offers plans from $14 to $52 per month per user. All plans include basic AI features, with advanced capabilities available at higher tiers.
A Zoho Zia user’s view:
6. LeadIQ: prospecting support for your existing CRM
LeadIQ helps sales teams build contact lists. It covers the prospecting and contact capture aspects of Breeze while leaving the general sales features to its various integrations (much like ZoomInfo, which might be a more familiar name).
For example, the software’s AI automatically identifies promising prospects, enriches their contact details and generates personalized outreach content.
Other features include:
A browser extension for capturing leads directly from company websites and LinkedIn
Generative AI email writer to streamline outreach efforts
Integrations for enriching data in various sales and digital marketing tools, including Chili Piper, Clay and Gong
For broader sales management jobs, such as pipeline tracking, deal management or reporting, you’ll need to connect LeadIQ to a CRM. You can integrate Pipedrive via LeadIQ’s API or Zapier.
LeadIQ pricing: LeadIQ’s tiered pricing ranges from $50 to $95 per month per user. All plans include limited contact credits and options to purchase more.
A LeadIQ user’s view:
– via G2.com
Each of these six HubSpot Breeze alternatives offers unique strengths, so your choice will depend on your size, goals, budget and existing tech stack.
HubSpot AI alternative must-haves: what to look for
Five main qualities separate truly valuable sales AI tools from disappointing investments. Here they are:
1. A UI that makes AI powerfully simple
The best HubSpot Breeze alternatives make AI easy for everyone to use. Technical experts and novices can use powerful intelligence tools without confusion.
With ease-of-use front of mind, look for:
Simple, intuitive interfaces that minimize learning curves
Guided setups that help users get immediate value (and onboarding options for a more in-depth introduction)
Templates for common AI and automation tasks
Plain-language explanations of AI capabilities
Salespeople built Pipedrive to be easy for other salespeople to use. The all-in-one sales system has been tested and approved by over 100,000 companies and rated “easiest to use” by The Motley Fool.
Note: Vendors and their salespeople may try to wow you with grand AI claims. If your team struggles to understand the features, you’ll never see their productivity benefits. Take a free trial to ensure the AI functions you need make total sense in desktop and mobile form.
2. Customization options to build the perfect assistant
Customizable AI lead management and data enrichment tools present the most relevant information in ways that suit your business – supporting you in making better decisions.
For example, you should be able to do all of the following:
Specify what fields you want the system to fill instead of making do with generic profiles and datasets
Build custom reports and dashboards showing the most helpful sales and customer insights
Map your sales process in custom pipelines so you can see your prospecting and lead management efforts paying off
Integrate your Breeze alternative with other sales and business tools to sync company data and automate workflows
In Pipedrive, you can add custom data fields to any lead/deal, person, organization, product or project screen.
For instance, adding the best contact times to all leads’ records would help salespeople reach prospects at the right moments and strengthen their customer relationships. You could also include secondary contacts and phone numbers to stop deals from going cold.
Start generating quality leads with your B2B Prospecting ebook
3. Truly flexible pricing that scales with your business
HubSpot Breeze’s credit system may initially feel flexible but can quickly become expensive. If that uncapped spending is your reason for wanting a different tool, look for these qualities:
Straightforward packages that make it clear what you’ll get for your money
Transparent costs for any add-on options (e.g., email marketing automation tools or enhanced onboarding)
The freedom to switch between different tiers as your needs change
A free-trial option for testing real-world performance
If your tool is complex, you may need to pay extra for training and implementation. Also, factor in the cost of team members’ time as they transition to the new system.
Getting a user-friendly HubSpot alternative that makes sense from day one is more cost-effective. For example, G2Crowd rates Pipedrive as the “easiest sales tool to implement”.
4. Reliable, always-on customer support
Fast, around-the-clock access to support will prevent business bottlenecks, keeping deals moving forward and sales productivity high.
For example, if a sales rep finds that the enriched customer data they need isn’t showing just before a call, a 48-hour wait for help could ruin the deal. They need immediate support.
It’s why the following support features are non-negotiable:
A range of convenient support channels, such as phone, email and live chat
Self-guided options, including tutorials, webinars and a detailed knowledge base
Support in the languages your team speaks
For example, Pipedrive’s help page has links to check server statuses, contact support, learn about onboarding and access a comprehensive knowledge base.
User communities can also be helpful support resources. They provide free, experience-backed tips for getting more value from your Breeze alternative and answers to common questions.
5. Absolute proof that the tool will deliver
Look for evidence that the HubSpot Breeze alternative has helped other teams or businesses like yours (i.e., social proof).
Case studies and testimonials help you understand a tool’s tangible benefits. They may be biased, so dig deeper to find genuine user reviews, industry media coverage and candid discussions in online communities – as in this Reddit thread:
If you can’t find the necessary information, ask for input. Many business owners and software users are happy to help others, so you should get an answer quickly.
Final thoughts
Ready to sell more with a great HubSpot Breeze alternative? Focus on finding a tool that improves your sales process, is easy to use from day one and doesn’t have unpredictable costs.
While Breeze has some solid AI capabilities, its pricing model and user experience have many teams looking elsewhere. If you’re one of them, take advantage of other options’ personalized demos and free trials to find a solution your team will get value from every day.
If you want to see how Pipedrive can help your marketing and sales teams, sign up for a free 14-day trial today.
