A solicited sales proposal has been requested by the prospect

If your prospect isn’t expecting your proposal (perhaps they’re a prospect that you know is looking for a solution like yours, but hasn’t had direct contact with your company), then you’re sending an unsolicited proposal.

Find out how you can create the perfect sales proposal with our guide.

Adding plenty of links and attachments

Although you want to include at least one link, potentially to a product page or to some content that you believe the recipient will find interesting, too many links and attachments “could trigger your email being inadvertently marked as spam,” warns Leadfeeder Sales Manager Dipak Vadera.

Find some great cold email templates here.

Unique Selling Point

It could also be Unique Selling Proposition. Either way, your USP is the key benefit about your brand or your product that helps you stand out from the competition.

Read about finding yours in our article about defining sales prospects.

“Absolutely, I just want to ask one question to make sure I'm sending you the right information”

Even if you have qualified the prospect before the call, you can never be certain why they would say “could you send me an email?”

The one question you ask should be a qualifying question that connects the main value of your product to the main thing that all business customers care about: revenue.

Watch our video to find out how to tackle the objection, “could you send it to me an email?”

Sales Qualified Lead

An SQL is a lead that came from your sales team. You can also have a Marketing Qualified Lead, or MQL, which is a lead that comes from your marketing team.

Read our article on lead qualification for more information.

Make sure you persuaded the prospects who attended the presentation

You should have already asked who the decision-makers are before you set up the presentation, and you should make sure that you only present to someone who can make a decision, even if you can’t talk to the whole team.

Don’t try to set up another sales presentation with the rest of the team—you need to have faith that the prospect you presented to is persuaded and can, in turn, persuade their colleagues.

Watch our video on how to handle the objection “I need to talk to the team and get back to you”.

Forecasting sales based on how likely every deal in your pipeline is to close

Opportunity stage forecasting involves taking a close look at what’s in your pipeline and each deal’s probability of closing. The closer to the end of your pipeline, the greater the chance a deal has of closing.

You then assign a probability to each stage of the pipeline. For example, if you see that one in five of the prospects with whom you schedule a demo become customers, you know that this stage of the pipeline has a 20% likelihood to close.

Find out how you can create a solid sales forecasting method in our article.