Marketing

CUSTOMERS

Customer surveys: Best practices for sales and marketing teams

Customer surveys help you understand your customers better for improved sales and marketing. Learn how to create a survey that gets actionable insights.

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How to create a newsletter: The ultimate guide

Thinking about starting a newsletter? In this article, learn what it is, why it’s important and how to create a newsletter in 8 easy steps.

How to set marketing OKRs and 10 examples

Learn how to set marketing OKRs that drive organizational success. Take inspiration from 10 powerful examples of digital marketing OKRs in action.

White papers: A step-by-step guide to writing them with examples

White papers help readers understand complex topics related to your business. Learn how to write a white paper that generates leads and closes deals.

Email marketing: How to use a QR code for list growth (with 7 helpful tips)

QR codes can help you build an email list of high-value subscribers. Learn how to reach the right people, grow your subscriptions and generate more revenue.

Unique selling proposition: Definition, guide and examples

A compelling unique selling proposition helps you stand out and attract the right customers. Learn how to define your USP with this guide.

Marketing: Must-read

How JuiceBar Cut its Sales Cycle by 40 Days with Pipedrive Advanced

10 digital marketing courses to improve your skills and grow your business

Learn from the professionals to gain valuable skills, boost your career and grow your business with these 10 online digital marketing courses.

Email autoresponders for your CRM: Roundup, examples and guide

You can use an email autoresponder to set up follow-up emails, which can then be employed in many different ways to improve your email marketing strategy. Here are a few creative ways to use an email autoresponder.

The 7 most crucial email marketing benchmarks

Determine where you stand against the competition and learn to drive email performance with 7 critical email marketing benchmarks and statistics.

Smarketing: How sales and marketing alignment can boost your revenue

Are your sales and marketing teams aligned? Find out what smarketing is and how you can connect your sales and marketing teams to increase your revenue

How to build a welcome email series that converts

A good welcome email series incentivizes users to engage with content and nurtures them along their journey. Create welcome emails that convert.

Quotes for email signatures: How effective are they for sales and marketing?

Should you use quotes in your professional email signature? This article explains how quotes can affect email engagement and other ways to build your brand

8 easy steps to creating and managing a successful email campaign

Successful email marketing is an ongoing process, not a one-off task. Follow these step-by-step instructions to create and manage an effective campaign.

Women in marketing: 13 inspiring stories from female leaders

Looking for inspirational women in marketing to follow and learn from? Here are 15 inspiring stories from female marketing leaders around the world.

Does capitalization matter in email addresses?

Can you have a capital letter in your email address? Learn the best practices for using capitalization in emails.