Marketing

How to build a welcome email series that converts

A good welcome email series incentivizes users to engage with content and nurtures them along their journey. Create welcome emails that convert.

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Quotes for email signatures: How effective are they for sales and marketing?

Should you use quotes in your professional email signature? This article explains how quotes can affect email engagement and other ways to build your brand

8 easy steps to creating and managing a successful email campaign

Successful email marketing is an ongoing process, not a one-off task. Follow these step-by-step instructions to create and manage an effective campaign.

Women in marketing: 13 inspiring stories from female leaders

Looking for inspirational women in marketing to follow and learn from? Here are 15 inspiring stories from female marketing leaders around the world.

Does capitalization matter in email addresses?

Can you have a capital letter in your email address? Learn the best practices for using capitalization in emails.

Key email deliverability terms, free tools to check yours and helpful tips

Learn how to improve email deliverability to ensure your emails get opened, read and engaged with (instead of bouncing or landing in the spam folder).

Marketing: Must-read

How JuiceBar Cut its Sales Cycle by 40 Days with Pipedrive Advanced

What’s the difference between a marketing email and a transactional email?

Transactional emails are a big buzzword in ecommerce. They’re not your regular marketing emails. Let’s take a look at the pros and cons of both types.

Email drip campaigns: How to use and create one, with six examples

Learn about the importance of email drip campaigns with a step-by-step guide on how to create one, plus six examples and what you can learn from them.

How to resubscribe your email contacts and why you should

Resubscribing unsubscribed contacts in the GDPR era can be tricky. To resubscribe contacts while staying GDPR compliant, follow these tips.

How to use Google Postmaster tools to monitor and improve your email campaign results

Google Postmaster Tools empowers marketers to reach and engage buyers through email. Learn what it can do and how to use it with this step-by-step guide.

Targeted mailing lists: How to build you email list and segment your database

Learn why building your own targeted email lists will help you get the most ROI out of your email marketing and how to get started with them.

7 email strategy and email marketing tips to know in 2022

Optimizing your email strategy will get you a high ROI, if done right. Follow these 7 fundamental principles for a highly profitable email strategy in 2022.

Mobile optimization tips to boost your email marketing conversion rate

Mobile email optimization helps turn recipients into customers. Here are four tips to boost your email marketing conversion rate.

How to increase your email list value and drive conversions

The best email marketing lists focus on quality over quantity. Here’s how to tell a good list from a bad one and how you can increase your email list value.

6 tips on how to structure a promotional email

Promotional emails are a key part of any email marketing strategy. Learn about the different types plus six helpful tips on email structure.