Sales pipeline management

A sales pipeline is an intuitive way to manage your sales process and predict results with confidence

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What is a sales pipeline?

A sales pipeline is a visual way to manage complex and lengthy sales processes. It shows you how many open deals you have, which stage they’re in, which need your attention and if you can reach your targets.

Four sales pipeline metrics

Number of deals in your pipeline

Average deal value

Average deal close rate

Average time to win deals

How to manage your sales pipeline?

Start by measuring sales pipeline metrics in your business. In the following example of a small team, there are figures both for the whole sales pipeline and for each stage separately.

The figures are useful benchmarks for current results and future trends. It’s recommended to complete this exercise at least once a year.

Predict results confidently

In the example above, if you only have seven deals in the first stage instead of the average 13, you know you need to find six new opportunities to achieve your usual results.

You can also use a sales pipeline to track progress and zero in on areas for improvement, like getting deals from one stage to the next quicker and increasing deal value and volume.

A SALES TOOL FOR SCALING TEAMS

Pipedrive is a sales pipeline management tool that’s great for anyone wanting to visually organise their business and get confident about results. Read more sales pipeline tips on our blog.

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We run a cloud-based business and Pipedrive is by far the best CRM in terms of usability, design and time to implement. Both the iOS and Android apps are great and there is total buy-in from all our users. Great job guys. Try it, you won't be disappointed.

Seyoum AbayHead of Digital Marketing & Sales, Quadrangle Research Group Ltd
Seyoum Abay

The intuitive way it ensures I always book in the next phone call or email with a potential customer means I always keep on top of all my deals. If you are a Salesforce user I encourage you to try this - it will blow your mind.

Rob StevensonCEO, BackupVault
Rob Stevenson

The workflow is perfect for our event management business, recording all booking information and giving reminder alerts. Being able to email clients via the app is great too.

Graeme SmithArea Manager, Wedding Jam
Graeme Smith