Marketing

METHODOLOGIES

Smarketing: How sales and marketing alignment can boost your revenue

Are your sales and marketing teams aligned? Find out what smarketing is and how you can connect your sales and marketing teams to increase your revenue

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3 Cyber Monday email subject lines

Get your customers excited about your Cyber Monday offers with impactful email campaigns and Cyber Monday email subject lines.

5 best Black Friday email examples to generate more sales

Making a Best Black Friday email is a challenge. Check out some great examples and learn how you can optimize your Black Friday email marketing campaign.

How to track your campaigns with Google Analytics email tracking

Using email marketing analytics correctly is what separates regular email marketers from good email marketers. Many email marketers don’t even know about Google Analytics email tracking. Google Analytics is a powerful website tracking tool that can be used for campaign tracking as well.

Nine key email marketing metrics and what they tell you about your campaigns

Learn nine important email marketing metrics, how to measure them and how to use them to improve your email campaigns and email deliverability.

How to keep your sales and marketing going when team members take personal time off

Summer can be a busy time for any business, especially if you need to manage salespeople and marketers taking time off. Here’s how you manage marketing and sales PTO (personal time off) to stay productive.

Marketing: Must-read

How JuiceBar Cut its Sales Cycle by 40 Days with Pipedrive Advanced

Lifecycle emails: the 8 stages, types of content for each plus helpful tips

Learn the 8 stages of lifecycle emails, what type of content works for each and helpful tips for building your first lifecycle email campaign.

Buyers personas: A complete guide to how to create and use them

Learn how creating buyer personas will benefit your business by helping you better target and personalize your messaging to customers and prospects

How Pipedrive LeadBooster is Helping Fibersals Find More Quality Leads Fast

We spoke with Dominic Dutra, a partner at Fibersals, to learn a little more about Fibersals: a company that has been working in the service sector for over 30 years and has reduced the time it takes them to qualify leads by over 30% by using LeadBooster.

A Guide to Email Marketing Regulations: Consent and GDPR

If you’re an email marketer, you need to get verifiable consent from your email users. In the EU (or marketing to the EU), you need to follow GDPR. Read our guide to make sure you know the rules and regulations.

8 promotional email examples plus 6 ways to maximize email ROI

Check out our breakdown of 8 promotional email examples and why they’re effective, plus 6 quick tips to help you get the most of your email marketing.

How Leyout More than Halved Tool Costs with Pipedrive Smart Docs

Leyout’s founder Stefan Blendulf tried every online document management solution he could find, but when he discovered that Pipedrive had just launched the Smart Docs feature, he knew it was the right choice.

Expert tips to overcome Outlook email rendering issues

Learn why Outlook causes certain email designs to misfire and how to use HTML and CSS workarounds to ensure emails display correctly in every Outlook client.

12 Sales Promotion Examples to Close More Deals and Set Your Sales Team Up for Success

Your guide to sales promotion including a definition, along with sales promotion examples and techniques that will help boost demand, generate leads and increase sales.

28 Sales Email Subject Lines That Can Help Supercharge Your Open Rates

Email subject lines can make or break your campaign’s success. Learn how to write compelling email subject lines so you can boost your open rates and keep your leads list entertained.