Sales pipeline management

Your sales pipeline is the best indicator of your company's health and the place to see your deals. A well-managed pipeline is the best way to stay in control of your sales results.

What is sales pipeline visibility?

What is a sales pipeline?

The sales pipeline is a systematic and visual approach to selling a product or service. The sales pipeline is helpful in showing you exactly where the money is in your sales process.

You’ll be able to understand at which stage any deal is, whether you have enough deals on the board to achieve your goals and quota, as well as understand whether certain deals need special attention.

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The sales pipeline usually includes the following four metrics:


Number of deals in your pipeline.


Average size of a deal in your pipeline.


Close ratio - average percentage of deals that get won.


Average deal lifetime before it’s won - or sales velocity.

How to manage the sales pipeline?

Start by measuring sales pipeline metrics in your business. In the following example of a small team, there are figures both for the whole sales pipeline and for each stage separately.

The figures are useful benchmarks for current results and future trends. It’s recommended to complete this exercise at least once a year.

Sales pipeline graphic

What you measure, you can manage

For example, if your company has just seven deals in the first stage, instead of the average of 13, it’s clear that you should quickly find at least six new opportunities to make the numbers you’ve achieved previously.

You also start understanding positive signs; for example, you know that you’re making good progress when the average size of your deals in the pipeline is 16,000 instead of 13,080.

Pipeline chart

You might pick up other things your team could do to improve:


Get deals from stage one to stage two quicker


Increase the volume of total deals


Increase the size of your deals by upselling

Use sales pipeline management software

It’s not easy to measure all these things. It takes some effort to gather the data on a regular basis, and sales pipeline software such as Pipedrive will help you do that.
Want pipeline management tips? Read sales pipeline tips on Pipedrive’s blog.

Pipedrive is a sales tool for small teams with big ambitions

We’ve built a sales management tool that’s not only great for salespeople, but also for anyone wanting to get super organized and close deals in less time. It is especially effective when the sales process is complicated and there are a lot of people and stages involved. About half of our customers liked us so much they switched from their existing CRM. The other half? Well they didn’t even know they needed Pipedrive until they tried it.

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Love this program. It is the only CRM that I actually want to use. Having a CRM that you don't want to use leads to your team not using it. What's the point of that. Pipedrive is built by sales people, for sales people.
Rick Feineis,
Managing Partner & Senior Trainer, CAD Training Online
Continue to be REALLY impressed by Pipedrive for our sales tool. It's a lean app with a ton of powerful features. Kudos to the team!
Sara Hopson,
Writer and Marketer, MaxwellHealth
Great product, built to maximize the sales process. CRM built for action.
Jonathan Cordeau,
Founder, LaunchTrack

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Sales pipeline management | Pipedrive
Sales pipeline management