Sales pipeline management

A sales pipeline is an intuitive way to manage your sales process and predict results with confidence

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What is a sales pipeline?

A sales pipeline is a visual way to manage complex and lengthy sales processes. It shows you how many open deals you have, which stage they’re in, which need your attention and if you can reach your targets.

Four sales pipeline metrics

Number of deals in your pipeline

Average deal value

Average deal close rate

Average time to win deals

How to manage your sales pipeline?

Start by measuring sales pipeline metrics in your business. In the following example of a small team, there are figures both for the whole sales pipeline and for each stage separately.

The figures are useful benchmarks for current results and future trends. It’s recommended to complete this exercise at least once a year.

Predict results confidently

In the example above, if you only have seven deals in the first stage instead of the average 13, you know you need to find six new opportunities to achieve your usual results.

You can also use a sales pipeline to track progress and zero in on areas for improvement, like getting deals from one stage to the next quicker and increasing deal value and volume.

A SALES TOOL FOR SCALING TEAMS

Pipedrive is a sales pipeline management tool that’s great for anyone wanting to visually organize their business and get confident about results. Read more sales pipeline tips on our blog.

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Having a powerful CRM tool such as Pipedrive in our arsenal has been essential to the success of our sales team. With its easy-to-use and well-designed interface, it definitely keeps us organized and on track!

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As a long time user of SFDC and other CRMs, I love the simplicity and intuitive nature of Pipedrive. My favorite feature is the automated pop-up forcing the next step.

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The ability to completely customize the data fields and workflow gives me a tailor made CRM. Much different than my past experiences with these types of programs! The mobile app is just as functional as the desktop version, and even has a few little extras.

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