In 2026, small and mid-sized businesses are using artificial intelligence (AI) to remove bottlenecks, reduce manual work and improve decision-making across every department.
From automating lead follow-ups to forecasting cash flow and detecting security threats, AI tools now handle tasks that once needed entire teams. The challenge is knowing which solutions deliver real value.
Below, you’ll learn which AI business solutions are making the most significant impact on small businesses, from sales and marketing to HR and IT.
Key takeaways for AI business solutions
AI business solutions help SMBs automate repetitive work and scale operations without adding headcount.
The most effective tools handle lead scoring and outreach in sales, content generation in marketing, automated support in customer service and threat detection in IT.
When evaluating AI tools, look for solutions that integrate with your existing tools (especially your CRM) and address specific bottlenecks you face.
If you want AI-powered sales tools that work in your CRM, try Pipedrive’s 14-day free trial to see how its AI features drive sales.
What will businesses use AI for in 2026?
Most businesses use AI technologies for three core jobs: automation, prediction and generation.
Here are the most common AI use cases across SMBs today:
AI use case | Everyday examples |
Automation: Running repetitive processes to boost productivity without manual input. |
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Prediction: Using data to forecast outcomes and risks. |
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Generation: Using generative AI to create content or insights from prompts and company datasets. |
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Some AI business solutions target very specific use cases, while others combine multiple functions into a single tool. For instance, an AI-powered CRM like Pipedrive can automate admin work, predict sales results and generate next step ideas in a single workflow.
For small sales teams, this means less context switching and fewer hours lost manually updating your records.
Next, you’ll discover the best AI solutions for small businesses and how you can use them to drive revenue.
AI business solutions for sales
AI saves sales teams time by automating prospect research and prioritizing buyers who are ready to purchase right away.
Sales professionals who use AI-driven tools daily are twice as likely to exceed their targets compared to those who don’t, according to LinkedIn’s 2025 The ROI of AI report.
Instead of guessing which leads to call, you use sales enablement software to analyze data and predict the best path to a closed deal.
The most valuable applications of AI in sales are:
AI application | What it does |
Scrapes the web to find verified contact details for prospects that match your ideal customer profile. Popular tools: Pipedrive, Apollo.io, Lusha | |
Lead scoring | Uses an algorithm to rank incoming leads based on behavior (like website visits), showing reps who to contact first. Popular tools: Pipedrive, Breadcrumbs.io |
Drafts personalized cold emails and follow-up messages using data from your CRM. Popular tools: Pipedrive, Lavender, Jasper | |
Call analysis | Records, transcribes and summarizes sales calls to highlight customer objections and action items. Popular tools: Fireflies.ai, Gong, Otter.ai |
Roleplay and training | Simulates sales conversations to help reps practice their pitch and handling objections before speaking to real clients. Popular tools: Second Nature, Hyperbound |
Connecting these platforms builds an automated AI sales workflow.
Consider a small B2B agency looking to scale. The sales team uses AI B2B tools like Apollo.io to identify potential clients and sync them with Pipedrive.
When the company’s sales rep drafts an outreach email, a tool like Lavender analyzes the text and suggests edits to improve response rates. The prospect books a meeting, then Fireflies.ai records the conversation and pushes a summary back into Pipedrive’s deal record.
This process eliminates many manual steps, helping the rep follow up more quickly and focus on clear priorities.
As a result, one salesperson can handle a higher volume while letting AI sales rep tools handle research, data entry and note-taking.
How Pipedrive can help
Pipedrive is a sales-focused CRM with many AI tools that can help salespeople make informed decisions and drive revenue with less effort.
As your central system of record, Pipedrive ensures your sales data is always clean and actionable.
Pipedrive’s LeadBooster add-on captures high-quality leads using four tools:
Web Forms let visitors share contact details and needs through customizable forms.
Web Chat lets reps answer questions in real-time, while interest is high.
Chatbot engages traffic to qualify leads and book meetings 24/7.
Prospector searches a database of 400 million profiles to find new outbound leads.
Here’s a video showing how LeadBooster works in detail:
Add LeadBooster to any Pipedrive plan to fill your pipeline with strong sales opportunities.
Once those leads are in your system, Pipedrive helps you decide who to contact first.
Pipedrive’s Notifications analyzes your pipeline to prioritize deals and recommend the right next step. It tells you:
Win probability. How likely a deal is to close based on your history.
Next best action. Suggests specific tasks, like following up on a stalled proposal.
Deal health status. Alerts you when a promising opportunity is starting to go to waste.
App recommendations. Suggests marketplace apps that could solve your bottlenecks.
Here’s what it looks like in practice:

The AI-powered sales assistant is included with any Pipedrive Premium or Ultimate plan and runs in the background, keeping your focus on revenue-generating activities.
Pipedrive in action: JuiceBar, an EV charging infrastructure provider, faced a massive influx of interest but struggled to filter high-intent buyers from general inquiries.
Using Pipedrive’s LeadBooster chatbot and workflow automation helped JuiceBar cut its sales cycle in half (from 70 to 30 days). It quickly doubled its web conversion rate, helping a lean team manage volume that would usually need double the staff.
AI business solutions for marketing
AI helps marketing teams produce more content across more channels by generating assets, optimizing copy and managing social schedules.
According to Canva’s State of Marketing and AI Report 2025, 85% of marketers now save at least four hours per week by using AI tools to handle routine creative tasks.
The most valuable applications of AI in marketing are:
AI application | What it does |
Copywriting | Generates blog posts, ad copy and social captions using natural language processing to match your brand’s tone of voice. Popular tools: Pipedrive’s AI Email Assistant, ChatGPT, Claude |
Asset creation | Creates custom images, logos and presentations from simple text prompts. Popular tools: Midjourney, Canva |
Video production | Edits video by text, helping you create social content and product demos quickly. Popular tools: Descript, Synthesia, OpusClip |
Analyzes top-ranking content to tell you which keywords and structure will help you rank. Popular tools: Surfer SEO, Clearscope | |
Schedules posts and analyzes engagement to help you get the most out of your content. Popular tools: Buffer, Hootsuite, Sprout Social |
A small marketing team can use these tools to output the volume of a much larger agency.
Imagine a marketing manager launching a new product.
They use ChatGPT to brainstorm campaign slogans and draft landing page copy. Next, they use Canva to generate a suite of graphics in different sizes.
Before publishing the blog announcement, they run it through Surfer SEO to ensure it ranks on Google. Finally, they upload the content to Buffer, which schedules the posts for the times when their audience is most active.
This process lets a one-person team produce high-quality campaigns without the usual bottlenecks.
How Pipedrive can help
Pipedrive has a range of tools that bridge the gap between sales and marketing, helping you get the right message to the right leads.
For example, the AI Email Assistant, available on Professional and higher plans, generates quality emails.
All you have to do is open Pipedrive’s email builder and click “Write my email”. Add a short prompt to let the assistant know what you need and it’ll handle:
Smart generation: It uses context from your deal to write engaging intros for new leads or specific follow-ups for those ready to buy.
Tone adjustment: You can toggle the length and style of the message to ensure it sounds professional, friendly or persuasive.
Summarization: The AI condenses long email threads into simple summaries so you can catch up on communication history in seconds.
Here’s what the AI email writer looks like inside Pipedrive:

Combine this with Campaigns by Pipedrive, an email marketing add-on that helps you create high-converting campaigns from your CRM. It includes:
Drag-and-drop builder: Creates professional-looking emails without coding.
Segmentation: Filters your contacts based on deal stage or past activity.
Unified data: Shows sales reps which marketing emails a prospect opens.
Add Campaigns to any Pipedrive plan to access these features.
Heat up your cold emails with 25 customizable email templates
AI business solutions for customer service
Customer support teams use AI agents to answer common questions and route issues to the right agents as quickly as possible.
According to McKinsey, an AI-powered contact center can now automate two-thirds of all customer service tasks, freeing up your team to focus on bigger issues.
Rather than making customers wait for a reply, you use software to provide around-the-clock support and solve problems in real time.
The most impactful uses of AI in customer service are:
AI application | What it does |
AI assistants for level 1 support | Automates answers to FAQs using your help center articles, resolving issues without needing your team. Popular tools: Intercom Fin, Drift, Ada |
Ticket routing | Reads the content of a ticket and assigns it to the specialist with the right skills to solve it. Popular tools: Help Scout, Front |
Sentiment analysis | Scans messages to detect angry customers and prioritizes their tickets for immediate attention. Popular tools: Klaus, Nice, EvaluAgent |
Multilingual support | Translates incoming messages so agents can support customers in any language. Popular tools: DeepL, Lokalise |
If a customer asks a technical question at 2 AM, a tool like Intercom Fin can scan the company’s knowledge base and provide the correct answer, resolving the ticket.
If the issues are complex, the bot passes them to human agents. The agent uses something like Klaus to analyze the sentiment of the incoming messages, ensuring they prioritize the most frustrated customers first.
All of a sudden, a small support team can now provide 24/7 coverage without hiring new agents.
How Pipedrive can help
While Pipedrive is not a customer support platform, it serves as the glue that syncs leading help desk tools with sales and account teams.
When you integrate customer service tools with Pipedrive, teams can:
See open or past support tickets on deal and contact records
Understand customer context before follow-ups or renewals
Identify accounts at risk due to unresolved issues
This shared view helps sales, support and account managers stay aligned, especially for SMBs where the same people often handle multiple roles.
Together, AI-powered customer service tools and a connected CRM reduce response times, improve customer experiences and protect long-term revenue.
AI business solutions for operations
AI business process optimization solutions handle backend work, taking care of the small, repetitive tasks that eat up time – like scheduling and data entry.
The impact is tangible. A 2025 report from Thryv found that most SMBs using these tools save between 11 and 20 hours a month. That’s over two full workdays gained back.
Here are the main ways businesses are using AI in operations:
AI application | What it does |
Meeting management | Records and summarizes meetings to create a searchable record of decisions. Popular tools: Fireflies.ai, Otter.ai, Tactiq |
Connects different tools so data moves between them automatically. Popular tools: Make, Zapier | |
Knowledge management | Organizes company documents and answers employee questions with an internal chatbot. Popular tools: Notion AI, Coda, Slab |
Scheduling | Uses AI business assistants to organize calendars and schedule meetings at the best time. Popular tools: Motion, Reclaim.ai |
Take client onboarding as an example. Instead of an admin manually emailing the team after every sale, automation streamlines the setup.
When a deal moves to the onboarding stage in your CRM, Zapier pings the team on Slack and generates a task list in Notion. At the same time, Motion scans the project manager’s calendar to book the kickoff call.
The whole process takes place in seconds, eliminating manual handoffs so projects can start the same day instead of next week.
How Pipedrive can help
Pipedrive includes powerful automation features that handle operational tasks inside your CRM.
Workflow automation lets you build custom rules that trigger actions whenever a deal changes stage. It handles:
Trigger-based actions. Creates tasks when a deal moves, so your team never misses a step.
Email automation. Sends a welcome packet the moment you win a deal.
Activity scheduling. Books follow-up calls or tasks based on pipeline movement.
Here’s a video breaking down how Pipedrive’s automations work:
Pipedrive also integrates tightly with Zapier, enabling you to connect your CRM to over 5,000 other apps and build a complete AI operations stack.
AI business solutions for finance and accounting
Finance teams use AI to automate compliance steps and gain visibility into the company’s cash flow.
The main benefit of AI for accounting is gaining actionable insights and making better decisions based on real-time financial data.
A detailed 2025 study by Intuit found that 95% of accountants are already using AI to reduce compliance time and focus on high-value advisory work.
Here are the main uses for AI in finance and accounting:
AI application | What it does |
Expense management | Scans receipts, categorizes expenses and flags policy violations. Popular tools: Ramp, Brex, Expensify |
Uses advanced data analysis of past revenue and spending to predict future cash balances. Popular tools: Float, Agicap | |
Reads incoming invoices, matches them to purchase orders and schedules payments. Popular tools: Bill.com, Dext | |
Fraud detection and risk management | Monitors transaction patterns in real time to spot anomalies that indicate theft or fraud. Popular tools: Stripe Radar, Seon |
Building a finance stack to manage money movement across your business has never been easier.
For instance, an employee might buy software and upload the receipt to Ramp. Ramp’s AI reads the amount and category, then syncs it to your ledger.
Simultaneously, a tool like Bill.com reads arriving invoices and schedules them for payment on their due date. All this data feeds into an AI business analytics solution like Float, which updates your 12-week forecast.
You log in once a week to make better decisions based on accurate numbers. You get increased confidence in your cash position and fewer surprises at the end of each quarter.
How Pipedrive can help
Pipedrive streamlines the revenue side of your company so you can collect cash faster.
The Smart Docs add-on, available for purchase with any plan, automates the billing process from your deal record.
Smart Docs’ key features include:
Data population. Fills templates with product and contact details from the deal.
e-signatures. Collects digital signatures on documents from any device.
Document tracking. Sends alerts when a client opens or signs a file.
Pipedrive also features several native integrations with accounting tools. For example, it syncs with Xero and QuickBooks, pushing deal data to those apps when you win a sale.
For SMBs, this alignment between sales and finance leads to more reliable forecasting and fewer surprises at the month’s end.
AI business solutions for HR
Human resources teams are using AI to speed up the hiring process and improve the employee experience.
Finding the right talent is often the biggest bottleneck for growing small businesses. AI tools reduce the time spent writing job descriptions and screening resumes, letting HR professionals focus on interviews.
According to the SHRM 2025 Talent Trends report, 51% of organizations now use AI to support recruiting. The most common use is writing job descriptions (66%) and screening resumes (44%), tasks that once ate up hours.
Here are the most effective AI capabilities in HR:
AI application | What it does |
Sourcing candidates | Finds candidates on professional networks who match your job criteria. Popular tools: LinkedIn Recruiter |
Applicant tracking | Scans resumes and ranks candidates on skills and experience, filtering out unqualified applicants. Popular tools: Workable, Ashby |
Automates onboarding tasks, tracks time-off requests and centralizes employee data. Popular tools: BambooHR, HiBob | |
Performance reviews | Analyzes employee feedback and goals to help managers write balanced and data-driven reviews. Popular tools: BambooHR, Lattice |
Streamlining these processes helps small businesses compete with larger enterprises for top talent.
Consider a small tech firm hiring a new developer. Instead of reading tons of resumes, the hiring manager uses an applicant tracking system like Workable to grade applicants.
The software lists the top 10 candidates, so the manager only reviews the best matches.
Once they hire a candidate, a platform like BambooHR triggers an automated onboarding sequence. It sends contracts for signature and collects tax forms before the employee’s first day.
How Pipedrive can help
While Pipedrive is a CRM, it plays a vital role in sales performance management and onboarding initiatives.
For sales managers acting as HR for their direct reports, Pipedrive provides the data needed for fair performance reviews. The Insights feature tracks the activity and goal metrics that matter.
Activity tracking: Monitor how many calls and emails each rep makes.
Goal progress: Visualize how close each team member is to hitting their revenue targets.
Sales forecasting: Identify underperformers early so you can offer coaching or training.
Additionally, Pipedrive’s visual interface makes it one of the easiest CRMs to learn, reducing the onboarding time for new sales hires.
AI business solutions for IT and cybersecurity
IT teams are implementing AI to detect threats faster and automate routine technical support.
As cyberattacks become more sophisticated, small businesses can no longer rely solely on manual monitoring. AI tools can now act as a 24/7 watchdog, spotting anomalies in network traffic and blocking attacks before they cause damage.
In fact, IBM’s 2025 Cost of a Data Breach Report shows that organizations that use AI and automation in their security operations identify and contain breaches 80 days faster than those that don’t.
The most common uses of AI in IT and cybersecurity include:
AI application | What it does |
Phishing detection | Analyzes email content and sender behavior to flag malicious emails before they reach your inbox. Popular tools: Huntress, Barracuda |
Endpoint protection | Monitors devices for suspicious activity and automatically isolates infected machines to stop the spread of malware. Popular tools: SentinelOne, Sophos |
IT support | Uses AI chatbots to resolve common employee tech issues, like password resets or software installation. Popular tools: Atera, SysAid |
Code generation | Helps developers write and debug code faster by suggesting lines or entire functions based on natural language prompts. Popular tools: GitHub Copilot, Tabnine |
With these AI tools, a small IT team can defend against threats that would typically require a larger security operation.
Consider a managed service provider (MSP) managing IT for multiple small businesses. Instead of manually patching every server, they use a platform like Atera to automate updates and monitor system health.
If an employee at one of their client sites clicks a malicious link, an endpoint tool like SentinelOne quickly notices the unusual file behavior.
It disconnects that laptop from the network, preventing the virus from spreading and alerts the MSP team to investigate. The team can then neutralize the threat in seconds, before the user even realizes something is wrong.
How Pipedrive can help
Pipedrive protects your customer data by integrating with popular AI-powered identity platforms.
Through the Pipedrive Marketplace, you can connect your CRM to single sign-on (SSO) providers like Okta and Microsoft Entra ID (formerly Azure AD).
These platforms use AI to detect account takeovers in real-time. If a hacker tries to log in from a new country or device, the AI blocks access, even if they have the correct password.
Alongside Pipedrive’s built-in access controls and privacy and security features, integrating these tools ensures your customer data stays secure.
Final thoughts
AI business solutions help small teams compete with larger enterprises. They remove the need for additional headcount by automating work, giving you clearer priorities and more hours in your day.
Start by identifying where your team spends the most time, then prioritize tools that integrate directly with your CRM. When you’re ready, Pipedrive brings AI-powered lead capture, deal prioritization and email generation into an all-in-one CRM platform.
Try a 14-day free trial to see how Pipedrive’s AI-driven workflows help small teams move faster with less effort.





