CRM software comparison

Finding the right Customer Relationship Management (CRM) software for your business can be tricky, confusing and time-consuming, but it’s of vital importance that you make the correct choice.

What makes a good CRM?

You need a CRM solution that suits your business. Successful adoption of a CRM depends on its ease of use and whether you can adapt it to your business processes, not the other way around.

Implementing a CRM system that permits high levels of customization to meet your processes will be the greatest asset in your quest for successful user adoption. There is nothing worse than spending money on a CRM only to have your sales team resist using it because it is not fit for purpose. Mobility, compatibility, integration with other software, and reporting all need to be taken into account.

Our CRM software comparison guide aims to provide you with the information you need to choose the software that suits your business’ size, budget and ambitions.

Make the right choice

Finding the right CRM software for your business can be tricky, confusing and time-consuming, but it’s of vital importance that you make the correct choice.

Target market
Small - mid size businesses Small businesses Mid - large size businesses
Ease of set-up
9/10 8/10 5/10
Free trial
14 days 14 days 14 days
Price
(per user/ per month)
$10 - $75 $25 - $125 $25 - $300
Platforms
Web/ iOS/ Android Web/ iOS/ Android Web/ iOS/ Android
Google Apps rating
4.4/5 4.3/5 3.9/5
iOS app rating
4.5/5 4.5/5 4.5/5
Customization
(free) (restricted, paid)
Reporting & analytics
(extra cost)
Customer support
API
(open) (open) (paid)
Knowledge base
Target market
Ease of set-up
Free trial
Price
(per user/ per month)
Platforms
Google Apps rating
iOS app rating
Customization
Reporting & analytics
Customer support
API
Knowledge base
GetBase
Small businesses
8/10
14 days
$25 - $125
Web/ iOS/ Android
4.3/5
4.5/5
(extra cost)
(open)
SalesForce
Mid - large size businesses
5/10
14 days
$25 - $300
Web/ iOS/ Android
3.9/5
4.5/5
(restricted, paid)
(paid)
Try Pipedrive now

Free, easy to set up, no credit card required

Five key things to consider when choosing a CRM:
5
Quality of support

If a large sales deal is in the balance because of a software error, you can’t afford to wait five working days for an email response. Look for a system with live chat or phone support during your business’ operating hours, and a good-to-stellar reputation for customer service.

4
Budget

Free is not always free, but there are some excellent inexpensive solutions on the market. If your choice of solution suits your business’ size, focus, and customization needs and is inexpensive, celebrate the price and get on with selling. If not, consider the benefits and value of spending more.

3
Customization and control

Small companies need the ability to customize CRM software quickly and remain agile, while growing their customer base. Large companies look to CRM software as a system of record to ensure greater continuity with customers, and generally need outside help to customize their CRM.

2
Field of focus

A project management system will not benefit your sales team as much as a specialized sales CRM. If you’re trying to sell, you need software that takes into account sales budgets, targets and reporting, on top of stages and deadlines.

1
Business size

CRM software is not a “one-size-fits-all” solution. You don’t need an enterprise tool for a team of five salespeople. It’s critical to ensure you pick a CRM that suits your team’s size and ambitions.

Why choose Pipedrive?

  • Brings control to complex sales processes
  • Is built specifically for sales
  • Is based on an activity-based sales methodology that ensures follow-up
  • Is packed with features and extremely customizable
  • Offers real-time support
  • Is easy to scale as your team grows
  • Has more than 60 integrations with other leading software
Why choose Pipedrive?
Pipeline visibility

Our CRM combines pipeline visibility and an activity-based sales philosophy that ensures your sales team focuses on the actions that drive deals to close at all times. With Pipedrive, you always know what to do next and can be confident that you’ll never miss an activity.

Features, integrations & API

With full email integration, easy import and export of data, and an open API, you always have the right data — exactly where you need it. Add an extensive set of features designed specifically for salespeople, and you have the perfect tool to help you close deals consistently.

Priced to suit your business

With three pricing tiers and no hidden costs, you can manage your CRM budget reliably and accurately, while retaining the ability to scale up or down on short notice. We also charge per seat, not in user bands like some other CRMs, so you’re paying for exactly the amount of users you have.

Mobile apps

Whether you’re in the office or on the road, our mobile apps ensure that Pipedrive is always within reach. Pipedrive’s mobile CRM offers a highly refined and calibrated system of checks, balances and reminders so deals don’t fall through the gaps. We understand that when you’re involved in long, intricate sales processes, you need all the help you can get.

Top Rated CRM App 4.5 / 5
Why our customers love us (and hopefully you will too):
Love this program. It is the only CRM that I actually want to use. Having a CRM that you don't want to use leads to your team not using it. What's the point of that. Pipedrive is built by sales people, for sales people.
Rick Feineis,
Managing Partner & Senior Trainer, CAD Training Online
Best sales-focused CRM I've ever used by a mile. The pipeline views and multiple pipelines are the features that really make it for me. Pipedrive blows all those other bloated junk CRMs out of the water.
Paul Murray,
Director, Miller Jackson
Pipedrive is easy to navigate, easy to customize, and I love the at-a-glance dashboard. Also scheduling tasks and next steps is super simple. This is the CRM I've been waiting for.
Krystal Ferguson,
Graphic Designer, Unkanny Design
CRM software comparison | Pipedrive
CRM software comparison