CRM software comparison

Finding the right CRM software or customer relationship management tool, can be overwhelming. There are simply too many fish in the sea, and while it’s tempting to make a hasty decision, you first need to research what’s out there before settling down.

Capterra score
Trial length
Free with limitations
14 days
Price (per user/ per month)
Free - $80
$12 - $25
Price (per 6 users/ per month)
Free - $400
Billing currency
(higher plan)
Users limit
Up to 5 users
Records limit
1000000 contacts
5000 contacts
Custom fields
Mailchimp integration
Email integration
Smart Contact Data (Augmented data)
(extra cost)
Products (inventory)
2FA (two-factor authentication)
Support (chat, email, phone)
Data Center in Europe

Which CRM to choose?

This CRM software comparison table includes all the information you need to choose your ideal sales management tool. By looking at key features of different softwares, you can easily find one that best suits your business’ scale, budget and ambitions. There is no one-size-fits-all CRM solution, and your software of choice needs to be able to complement and adapt to your team’s processes - not the other way around.

Anytime you buy new software, whether it’s for you or a group to use, it needs to be easy to use. Why? Because the tougher it is, the more likely it is to get shelved away where you don’t need to deal with it. Change is always resisted, so make sure you choose a tool that’s so irresistibly flexible and simple that life without becomes impossible to imagine.

5 things to consider before choosing a CRM
Your team’s size
CRM software is not a “one-size-fits-all” solution, and you don’t need an enterprise tool for a team of five salespeople. It’s critical that you pick a CRM that suits your team’s size and plans for scaling in the future.
Your industry
A project management system will not benefit your sales team as much as a specialized sales CRM. If you’re trying to sell, you need software that takes sales budgets, targets, sales stages, and deadlines into account.
Being able to customize your CRM software while expanding your customer base is the key staying agile. Changing with your environment is the key to success, which means your tools need to be equally adaptable.
Your budget
Free is not always free, but there are some great low cost solutions available on the market. Expensive solutions aren’t necessarily the best ones, but if you do find a great tool that’s outside your price range, evaluate if spending more would benefit you in the long term.
Quality of support
If a software error can cost you a big deal then you can’t afford to wait five working days for an email response. Look for a tool that offers live chat or phone support during your business’ operating hours with a solid reputation to boot.

Focus on activities that matter

Pipedrive is designed to:

  • Help you control complex sales processes
  • Apply activity-based sales methodology to ensure follow-ups
  • Offer plenty of highly customizable features
  • Include live customer support
  • Make scaling up as your team grows a breeze
  • Consistently launch new integrations with leading software tools
Pipeline visibility

Our CRM combines pipeline visibility and an activity-based sales philosophy that ensures your sales team focuses on the actions that drive deals to close at all times. With Pipedrive, you always know what to do next and can be confident that you’ll never miss an activity.

Features, integrations & API

With full email integration, easy import and export of data, and an open API, you always have the right data — exactly where you need it. Add an extensive set of features designed specifically for salespeople, and you have the perfect tool to help you close deals consistently.

Priced to suit your business

With three pricing tiers and no hidden costs, you can manage your CRM budget reliably and accurately, while retaining the ability to scale up or down on short notice. We also charge per seat, not in user bands like some other CRMs, so you’re paying for exactly the amount of users you have.

Our CRM is also mobile

Whether you’re behind a desk or on the road, your sales pipeline is always within reach thanks to Pipedrive’s mobile CRM. Pipedrive’s apps ensure that none of your deals fall through the cracks and bring the desktop features you love straight to your pocket.

What our customers have to say

It has made our sales department more effective and efficient. It's easy to use and it's constantly updated.

Ana RinckOperations Manager, BAKERpedia
Ana Rinck

Pipedrive mixes features and design that allows our team to streamline our operations. It was very easy to get up and running with Pipedrive compared to SalesForce.

Michael LiedtkeEngineering Manager,
Michael Liedtke

The ability to completely customize the data fields and workflow gives me a tailor made CRM. Much different than my past experiences with these types of programs! The mobile app is just as functional as the desktop version, and even has a few little extras.

Chris WolpertManaging Member, Group Benefit Solutions
Chris Wolpert