Pipedrive vs Zoho CRM

You’ve reached the final stretch of choosing your sales CRM system, narrowing down your choice to Pipedrive and Zoho CRM. Which one do you choose and on what grounds? To aid your decision-making, we’ve drawn out a couple of comparison points on Pipedrive vs Zoho CRM.

Feature set

Pipedrive sales CRM lets you track your leads through the sales pipeline, manage your contacts, add activities to deals and get sales reports about your team’s performance. Pipedrive allows you to customize nearly everything from filters to sales pipeline stages to custom fields, as well as turn features on and off. Pipedrive’s timeline view of sales lets you predict and forecast the upcoming period, while the list views let you filter and sort data in a highly detailed manner.

The sales reporting features in Pipedrive help you understand how sales are split between product, how your team is doing overall, and how productive each salesperson is, by looking at pipeline metrics.

Zoho CRM on the other hand takes an activities-focused view of sales, organizing your activities by their different types, such as customer activities and lead activities. Reporting is focused around various dashboards, giving you overviews about your different lead sources and sales by different lead sources.

Both CRMs integrate with a wide variety of productivity apps. The list for Pipedrive includes Google Apps, MailChimp, PandaDoc, Yesware. See the Pipedrive integration link here

The importance of your sales pipeline

While Zoho offers many similar features to Pipedrive, the main difference is the Pipeline view of sales, which Pipedrive is designed and built upon. Although you’re able to view pipeline reports in Zoho CRM, there is no active “working view” of the sales pipeline, where you can get an overview of all of your deals, and where in the sales process they currently are. Without this view, you don’t have the option to focus on your attention to deals that require action immediately.

pipedrive pipeline view
Pipedrive vs. Zoho CRM logos

As your deals are displayed in the different sales stages of your pipeline, you get a bird’s-eye view of how your team is doing at all times. This also gives you the option to focus on the deals that require an extra push, should it be needed, especially as all deals that have been inactive for too long are automatically turned red.

Read more about sales pipeline management over here.


Pipedrive is priced at $12 per user, regardless of how many users you want to add with a full feature set, including lead tracking, sales reporting, all integrations, Pipedrive Mail page and multi-level permissions. While Zoho starts out with a free account, it has limited capabilities. You'll need to spend between $15 and $50 per user for a complete feature set which is similar to Pipedrive.

Mobile applications

Both Pipedrive and Zoho CRM have fully featured Android and iOS applications.

Pipedrive iOS and Android have an average rating of 4.5 stars, while Zoho’s are 3 stars and 4 stars for iOS App Store and Android Play Store respectively.

Pipedrive’s mobile apps allow you to manage your sales on-the-go and even offline. This means you can manage your sales even when you’re travelling by plane, or if you simply don’t have access to mobile data.

Pipedrive vs Zoho CRM reviews

GetApp, the Gartner rating agency gave Pipedrive a rating of 4.5 stars, while Zoho CRM received an average rating of 4.0 stars. Read GetApp’s comparison over here.

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Love this program. It is the only CRM that I actually want to use. Having a CRM that you don't want to use leads to your team not using it. What's the point of that. Pipedrive is built by sales people, for sales people.
Rick Feineis,
Managing Partner & Senior Trainer, CAD Training Online

Pipedrive is a sales tool for small teams with big ambitions

We’ve built a CRM tool that’s great not only for salespeople, but also anyone wanting to get super organized and close deals in less time.

About half of our customers liked us so much they switched from their existing CRM; the other half didn’t even know they needed Pipedrive until they tried it.

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Pipedrive vs Zoho CRM Comparison - Pipedrive
Pipedrive vs Zoho CRM Comparison - Pipedrive