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Breaking down the top 5 Salesforce alternatives

Salesforce alternatives
Why consider a Salesforce alternative?
Top 5 alternatives to Salesforce
What to consider when choosing a Salesforce alternative
Migrating from Salesforce to Pipedrive
Final thoughts

Salesforce Sales Cloud offers many customer relationship management (CRM) features. However, it’s not fit for every budget.

A streamlined CRM provides many advantages for companies looking to get their team up and running on a new system quickly.

Whether you work for an enterprise or a smaller company heading for growth, this article details the best Salesforce Sales Cloud alternatives and what to consider before choosing a new platform.

Note: Prices are accurate at the time of publication in January 2024.

Why consider a Salesforce alternative?

Salesforce is a well-known software as a service (SaaS) tool offering applications for sales, customer service, marketing and e-commerce. Its Sales Cloud is a popular CRM solution with enterprise customers. However, its complexity can make for a steep learning curve.

Some companies have the time to get to know the tool with change management specialists or Salesforce consultants, but others prefer a solution they can use quickly.

Salesforce also comes with a higher price tag than most other sales CRMs. Sales Cloud’s pricing increases from $80 per user per month on the Professional plan to $165 per user per month on the Enterprise plan. (There are two more plans, Unlimited and Unlimited+, that cost more.)

Adding more services typically comes with more costs per user. For example, Salesforce CPQ (a price quote tool) starts from an additional $75 per user per month.

With so many Salesforce alternatives on the market (over 1,500 CRM systems), you need a customizable CRM that meets your needs and stays within your budget.

Here are five Salesforce alternatives.

Top 5 alternatives to Salesforce

Business leaders are short on time and no one wants to compare all 1,500 CRMs.

Here’s a shortlist of the best Salesforce CRM alternatives, along with the features and benefits that help each one fit your needs.

1. Best for sales and scaling businesses: Pipedrive

Pipedrive is an ideal choice for sales teams with its efficient and intuitive sales CRM.

Pipedrive Salesforce alternative

Pipedrive’s products support the sales cycle to help you close more deals.

By automating sales and marketing tasks, your team spends less time buried in customer data and more time moving the needle toward higher sales.

Among Pipedrive’s key CRM features are:

With its range of plans, add-ons and integrations, Pipedrive scales easily for small and enterprise companies.

Pipedrive also stands out with its easy user interface, having won a number of SaaS awards for its ease of use. It’s simple yet powerful and gives you the information needed to do the job.

Set up sales dashboards for different teams (e.g., one dashboard for the reps and one for sales managers). See where each deal is in the pipeline, along with tasks and activity metrics.

You can also customize deal stages to align with your unique sales cycle, create team pipelines and filter results by team member or stage.

Colored cues draw your attention to deals going cold, so you know who to follow up with first.

Pipedrive makes it easy to add sales deals, values, win probabilities and expected close dates so you can organize and track deals by pipeline stage.

Pipedrive voted best lead generation CRM

Software Reviews ranked Pipedrive as the top software solution for lead management based on product features, vendor experience and customer satisfaction.

Pipedrive SoftwareReviews image

Pipedrive excels on add-ons

Pipedrive add-ons make it easy to enhance your plan at a lower cost than Salesforce.

Take Campaigns by Pipedrive, for example. The Campaigns add-on offers email marketing functions for less than $20 for around 1,000 subscribers, with tiered pricing plans as you add more subscribers.

Salesforce’s marketing tool, by comparison, starts at $1,250 per month.

How much does Pipedrive cost?

Pipedrive’s five pricing plans (Essential to Enterprise) range from $14 to $129 per seat per month in the US, with discounts of up to 42% for annual payments.

New users can get a free 14-day trial on any Pipedrive plan.

Learn more about how Pipedrive’s pricing and functionality match up in our dedicated Pipedrive vs. Salesforce CRM comparison.

2. Best value for the basics: Zoho CRM

Zoho offers business tools with functions for everything from HR and finance to marketing and customer support. Among those tools is a sales CRM.

Zoho’s CRM is best for mid-scale businesses through to large-scale enterprises. It includes many standard features but has some limitations on its lower plans.

Those looking for simple lead management and nurturing capabilities will find that Zoho is up to the task. It also has unique daily management and issue-tracking capabilities.

Zoho Salesforce alternative

While Zoho has a lower price than Salesforce, some user reviews find it lacks certain connectivity features.

Zoho offers the basic CRM features many teams need, including:

  • Sales funnels and forecasting

  • Contact and pipeline management

  • Workflow automation

  • Task management

  • Marketing campaign management

  • Customer support and service

  • Analytics and reporting

  • AI conversational assistant

  • App integrations

How much does Zoho’s CRM cost?

Zoho promotes transparent pricing without add-ons. Its CRM plans range from $14 to $52 per user per month when billed annually and $20 to $65 when billed monthly.

You’ll need an enterprise or higher plan to access all Zoho features. Some aspects like customizable deal tracking cost extra.

A free 15-day trial is available for all plans.

3. Best for CRM-integrated sales calls: Freshsales

Freshworks provides customer service and IT software solutions, plus a CRM tool called Freshsales.

Freshsales Salesforce Alternative

Freshsales offers cloud-based phone capabilities so you can make sales calls directly from your CRM. The tool logs calls in real time and syncs with the contact’s information.

The Freshsales mobile app also supports sending emails and receiving notifications while on the go.

Unlike other CRMs, Freshsales does not offer unlimited features like sales pipelines, storage, custom fields or reports on all plans.

Reviewers note in several posts on Capterra that Freshsales customer support can be difficult to access.

Freshsales’ features support reaching prospects and growing sales, including:

  • Deal management

  • Sales automation and customizations

  • Sales reporting and forecasting

  • Chat with customers across channels, even social media messengers

  • 24/5 phone, email and chat support

  • Unlimited users

  • Integrations

Freshsales offers several features to support outbound sales teams, but extra per-user features can increase costs.

How much does Freshsales cost?

Freshsales entry-level pricing starts at $15 and goes up to $83 per user per month. It also offers a 21-day free trial and a free basic plan for up to 3 users.

Several add-ons are available for paid plans. They include Freshbot ($100 per 1,000 chat sessions), Configure, Price, Quote ($19 per user per month for branded documents), workflows for automating repetitive tasks ($5 per 10 workflows) and phone credits ($5 or more).

4. Best for established enterprises: SAP Sales Cloud

SAP is a feature-intensive solution that offers enterprise resource planning (ERP) and customer experience tools, including a CRM called SAP Sales Cloud.

SAP Salesforce alternative

SAP Sales Cloud works well for enterprise companies with complex sales processes or highly regulated business processes, like financial institutions.

Focused on sales enablement features, SAP Sales Cloud offers deal coaching, guided selling and content recommendations that help improve sales managers’ success.

In a post on Capterra, a Chief Technology Officer noted SAP can be difficult to navigate and not as quick or responsive as other enterprise solutions.

Consider SAP Sales Cloud features to decide if it’s right for your enterprise:

  • Contact management

  • Opportunity and lead management

  • Reporting and dashboards

  • Sales forecasting

  • Configure sales quotes

  • Artificial intelligence

  • Offline mode

SAP Sales Cloud prioritizes data privacy and security, making it a popular choice for the healthcare and finance sectors.

Note: Other CRMs like Pipedrive are also increasing privacy and security with features like Single Sign-On (SSO) and two-factor authentication (2FA).

How much does SAP Sales Cloud cost?

SAP Sales Cloud doesn’t share pricing on its website, so you’ll need to contact their team for the details.

There’s a 30-day free trial for those interested in trying it out.

5. Best for large teams with a developer: HubSpot CRM

HubSpot’s CRM was initially designed for marketers but expanded its toolbox to include a dedicated Sales Hub.

Hubspot Salesforce Alternative

If you’re looking for a feature-rich, user-friendly tool, HubSpot’s Sales Hub is an option.

It offers customizable workflows and automation, but you may need JavaScript or Python coding to get the full range of benefits from certain features.

One user reported on Capterra:

For more than one tool, I was urged to hire a developer to use HubSpot. Maybe that’s normal for big companies, but not for mine.

HubSpot’s Sales Hub provides a variety of features, including:

  • Lead management and prospecting

  • Email marketing with segmentation capabilities

  • Marketing tools that support lead capture

  • Sales automation

  • Call tracking

  • Sales forecasting and analytics

If you want comparable features to Salesforce without the complexity, HubSpot’s Sales Hub might make sense. However, if the price point was an issue for Salesforce, it may still be a sticking point here.

How much does HubSpot cost?

HubSpot offers a free basic CRM for up to one million contacts, which you can use for as long as you want. However, some features, such as integrations and custom reports, are only available on paid plans.

You can access more sales-related features by upgrading to a Sales Hub plan. The cost of Sales Hub depends on the number of users and ranges from $450 per month for five users to $1,500 a month for 10.

What to consider when choosing a Salesforce alternative

Before deciding which CRM platform is right for your team, make a list of the software features that matter most to your business.

Beyond CRM features, the factors listed below are crucial for your team’s ease on the platform and long-term sales success.


When comparing CRMs, it’s important to consider how the software will scale with your sales team and business.

A free or basic CRM tool may work for a small team or startup. A dedicated sales CRM will support scaling your sales team much faster.

To avoid the migration process a year or two down the road and the learning curve for yet another system, consider a tool’s features across plans to ensure you meet both immediate and future needs.

Pipedrive makes scaling easy. Its add-ons give you more functionality. Pipedrive’s learning Academy helps teams get more value from the product, with onboarding consultants for larger teams.

Easy learning curve and navigation

Scaling teams need a powerful yet intuitive home base. Putting in weeks or months of effort to learn a complex tool wastes precious time and productivity.

Prioritizing tools based on ease of use and quick learning curves will support a seamless user experience for your sales team.

With its simple interface, sales teams have no problem getting started quickly with Pipedrive. There are also multiple ways to learn Pipedrive through helpful videos, webinars and the Pipedrive Academy.

Efficient workflow automation

Hitting sales targets is more than a numbers game; moving prospects and customers forward takes skill and science.

When manual admin tasks take up too much time, it’s hard to focus on the skilled aspects of the job.

Pipedrive’s workflow automation features increase your team’s productivity through triggered events for repetitive tasks.

More than just workflows, Pipedrive’s automation features can:

Automations within Pipedrive help you move leads through the pipeline on auto-pilot.

Straightforward customizations

Your business is unique and your software should be too. Custom fields and pipelines are sales CRM essentials, but you also need a tool that integrates with your other applications.

Pipedrive supports CRM customizations across:

  • Pipeline stages

  • Custom fields

  • Open API

  • Custom reports and dashboards

  • Feature switching

  • Add-ons

  • Multi-currency

Business leaders choose Pipedrive frequently because of its customization. Adam Graham from Gray Matters shared his views:

It was the fact that Pipedrive was customizable that sold me on the solution. This ability to customize fields, for instance, has made a big difference in how we report and the data we are collecting. It’s enabled us to understand our conversion rates to a certain audience and where we might be more successful, so we can market differently to those people. Also, it’s notified us to where we’re less strong and that’s actually enabled new product development.

Reporting capabilities

Sales reporting is essential for tracking progress and improving performance. If your team prioritizes reporting, look for a tool that generates reports without manual input.

Sales dashboards take reporting one step further to help pros track sales metrics and support managers by identifying bottlenecks quickly.

. These advanced tools make it easier to analyze data and make crucial business decisions. For example, Pipedrive’s Insights dashboard and reports prioritize clear visuals for better decision-making – and they’re available on all plans.

Flexible pricing

Trials and free plans are helpful, but when you need the ability to scale up or down quickly, you need a tool with flexible pricing.

Pipedrive offers a variety of scalable pricing plans for every stage.

Ample customer support

When a software error can cost you thousands, you need access to 24/7 support to cover all time zones and shifts.

Pipedrive hosts an extensive knowledge base and our expert customer support is available whenever you need it.

Migrating from Salesforce to Pipedrive

If you want to simplify your sales process and move off Salesforce to a different sales CRM, then it’s time to migrate from Salesforce to Pipedrive.

Pipedrive imports data efficiently from Salesforce, Zoho and SugarCRM in just one session. Our CRM customer support is also available to assist imports from many other systems.

The onboarding process is effortless, thanks to our expert customer support team.

During import, Pipedrive checks for duplicate or incomplete records, so you can complete or delete them quickly once flagged.

Along with free customer support, our self-service video tutorials and Knowledge Base content support the onboarding process.

As you plan a move to Pipedrive, consider the ways you can continue customizing your experience with Pipedrive integrations on the Pipedrive Marketplace.


Target market:

Small-midsize businesses

Target market:

Large businesses and enterprises

Free trial:
14 days

Free trial:
30 days

Monthly price per user:
$14 to $129

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Web, iOS, Android

Web, iOS, Android

Google Apps rating:

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iOS app rating:

iOS app rating:


Costs vary

Reporting & analytics:

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Customer support:


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Knowledge base:

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Capterra rating for ease of use:

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Final thoughts

Pipedrive is one of the best CRMs for scaling teams, whether you’re looking for a CRM solution for small business or a sales-led enterprise.

Our customers consistently offer one primary reason for migrating from Salesforce to Pipedrive. They find all the information they need quickly with Pipedrive’s simple visual pipelines. Read how one company improved their sales process by 50% in this Marmelada case study

Sign up for a free trial today to see for yourself.

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