Customer relationship management (CRM) software helps marketers manage their customer data and interactions.
The right CRM for marketing helps you better understand leads so you can streamline engagement and create more personalized email campaigns.
Pipedrive’s CRM solution unlocks your customers’ behavior patterns, enabling you to send emails tailored to your audience.
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Strong email campaigns are crucial to effective customer relationship management and converting prospects into buyers.
However, without a CRM tool that aligns your messages with your audience’s behavior, you risk missing your targets.
CRM software gives marketers a full overview of their leads and customers, segmenting audiences into lists and recording key details and activity across the customer journey.
These insights enable marketers to create personalized campaigns that boost customer engagement and increase customer retention.
By fully understanding your customers, you can create a superior experience for buyers.
Your marketing team is more effective when they have the right tools. Pipedrive helps streamline the entire marketing process, from contact management to optimizing existing lead-generation campaigns. Try Pipedrive’s advanced CRM digital marketing features and add-ons to supercharge your workflow today.
Create attention-grabbing email campaigns with Pipedrive’s intuitive drag-and-drop email builder. Use segmentation for targeted messaging and track campaign performance in real time.
Spend less time researching and more time engaging with new customers and leads. Unite contact data from Google, social media platforms and more in just one click to learn more about your leads.
Create, rename and reorder pipeline stages to match your marketing process. Capture unique customer data with custom fields, assign different currencies or use Pipedrive’s open API to develop tailored features.
Complement your marketing efforts with a chat widget on your site. Address customer needs and engage visitors 24/7 based on their browsing. Connect them with the right reps and capture prospect information with lead magnet forms.
Automate mundane tasks so you can focus on driving sales. Pipedrive’s automation does the hard work for you, from updating customer information to sending personalized emails.
Marketing and sales teams can get overwhelmed by too many repetitive tasks. A good CRM will streamline marketing efforts and make their jobs easier.
Your CRM platform should offer a range of tools to improve customer loyalty and simplify digital marketing, including:
Targeted emails: Ensure the right people receive the right emails at the perfect moment with smart email marketing software.
Templates: Email templates will save you countless hours building the perfect follow-up email to send to your subscribers.
Insights into marketing errors: Identify and address any gaps in your marketing strategy with Google Postmaster Tools.
Create beautiful email marketing campaigns directly in your Pipedrive account with the Campaigns add-on.
Segment leads and personalize your emails to create relevant lead-nurturing sequences, all based on your CRM data.
Get started with Campaigns’ professional templates, or create your own with the simple drag-and-drop email builder.
Use real-time reporting to discover which campaigns resonate with your leads and use those insights to increase conversions.
Expand the capabilities of Pipedrive with hundreds of apps and integrations
With so many options out there, finding the best CRM for your needs is essential.