The best CRM for marketing teams

Customer relationship management (CRM) software helps marketers manage their customer data and interactions.

The right CRM for marketing helps you better understand leads so you can streamline engagement and create more personalized email campaigns.

Pipedrive’s CRM solution unlocks your customers’ behavior patterns, enabling you to send emails tailored to your audience.

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What is a CRM in marketing?

Strong email campaigns are crucial to effective customer relationship management and converting prospects into buyers.

However, without a CRM tool that aligns your messages with your audience’s behavior, you risk missing your targets.

CRM software gives marketers a full overview of their leads and customers, segmenting audiences into lists and recording key details and activity across the customer journey.

These insights enable marketers to create personalized campaigns that boost customer engagement and increase customer retention.

By fully understanding your customers, you can create a superior experience for buyers.

Marketing features to supercharge your CRM system

Your marketing team is more effective when they have the right tools. Pipedrive helps streamline the entire marketing process, from contact management to optimizing existing lead-generation campaigns. Try Pipedrive’s advanced CRM digital marketing features and add-ons to supercharge your workflow today.

Create email campaigns

Create attention-grabbing email campaigns with Pipedrive’s intuitive drag-and-drop email builder. Use segmentation for targeted messaging and track campaign performance in real time.

Collect contact data

Spend less time researching and more time engaging with new customers and leads. Unite contact data from Google, social media platforms and more in just one click to learn more about your leads.

Customize your processes

Create, rename and reorder pipeline stages to match your marketing process. Capture unique customer data with custom fields, assign different currencies or use Pipedrive’s open API to develop tailored features.

Chat with customers

Complement your marketing efforts with a chat widget on your site. Address customer needs and engage visitors 24/7 based on their browsing. Connect them with the right reps and capture prospect information with lead magnet forms.

Automate your tasks

Automate mundane tasks so you can focus on driving sales. Pipedrive’s automation does the hard work for you, from updating customer information to sending personalized emails.

Get real-time insights and generate reports

Pipedrive collects all the data on your sales pipeline so you can analyze and optimize every aspect of your marketing. Set individual and team goals, then use visual reports to track progress against key metrics.

Make digital marketing easier

Marketing and sales teams can get overwhelmed by too many repetitive tasks. A good CRM will streamline marketing efforts and make their jobs easier.

Your CRM platform should offer a range of tools to improve customer loyalty and simplify digital marketing, including:

Targeted emails: Ensure the right people receive the right emails at the perfect moment with smart email marketing software.
Effective inbound communication: Streamline customer communication with Web Forms, Chatbot and Live Chat.
Templates: Email templates will save you countless hours building the perfect follow-up email to send to your subscribers.
Insights into marketing errors: Identify and address any gaps in your marketing strategy with Google Postmaster Tools.

How can a CRM help you achieve your marketing goals?

A marketing CRM is far more than just a collection of names and contact information. Here are some of the marketing tasks you can accomplish when using Pipedrive as your marketing CRM solution.

Nurture leads on autopilot with Campaigns

Create beautiful email marketing campaigns directly in your Pipedrive account with the Campaigns add-on.

Segment leads and personalize your emails to create relevant lead-nurturing sequences, all based on your CRM data.

Get started with Campaigns’ professional templates, or create your own with the simple drag-and-drop email builder.

Use real-time reporting to discover which campaigns resonate with your leads and use those insights to increase conversions.

Over 400+ integrations

Expand the capabilities of Pipedrive with hundreds of apps and integrations

See all apps and extensions

How AI bees boosted growth by 2000% with Pipedrive

B2B marketing firm AI bees promises to ensure its clients hit their targets. It knew it needed a powerful CRM marketing platform to optimize performance.

Pipedrive’s simple interface and advanced features meant new team members could jump straight in. As a result, AI bees rapidly expanded its business in just two years.

“When I look at some other tools, it’s so complicated to onboard someone because there are so many things to set up, and that is really a benefit for Pipedrive. It’s quick to onboard someone and to teach them what to do.”

Read the case study

Choosing the right marketing CRM

With so many options out there, finding the best CRM for your needs is essential.

CRM marketing FAQ

What is CRM in marketing and what does CRM stand for in marketing?
CRM refers to the use of technology and data to manage customer relationships, improve customer satisfaction and retention and increase revenue.

CRM in marketing stands for customer relationship management. CRM provides marketers with rich data about leads and time-saving automations to target the right people at the right time.

CRM systems allow marketers to track and analyze customer behavior, preferences and interactions across multiple channels and metrics, such as email, social media, website visits and phone calls.
What is the best CRM for digital marketing agencies?
Can CRM software be used as digital marketing software for small businesses?
What is the best CRM Software for marketing? Is Pipedrive the best CRM Software for marketing?
The best CRM software for marketing is the one that gives your team the information and tools it needs to target the right leads quickly and effectively.

Look for CRMs that provide a comprehensive overview of the journey leads take through your marketing funnel to find your ideal customer profile.

Your marketers also get vital information from marketing CRM features like chatbots, live chat, email campaign builders and smart contact data.

Pipedrive is a popular CRM software that offers features specifically designed for sales teams, such as pipeline management and sales forecasting.

Pipedrive can be a useful tool for digital marketing, as it offers some advanced marketing automation features.
What are CRM marketing tools?
What are common marketing CRM metrics?
There are many metrics CRM tools can generate, but which of the following is a common marketing CRM metric?

Customer acquisition cost (CAC) refers to how much it costs to generate the average customer.

Customer lifetime value (CLV) refers to how much money a customer spends with you during your relationship.

The length of your sales cycle is the average length of time it takes a lead to go from entering your pipeline to closing a deal.

The percentage of marketing-acquired customers refers to the ratio of new business generated through marketing.

Your time to recoup acquisition cost is how long a customer has to stay with your business for you to get a return on your CAC investment.

These are some of the most powerful metrics you can calculate with your CRM to understand your marketing impact and make informed decisions on how to improve it.
How does CRM help in marketing?