Discover the best CRM software for your business

Discover why 100,000+ sales teams choose Pipedrive as their top CRM system

Finding the best CRM system for you

Implementing a CRM can feel like a big investment. How do you know you’re getting the best CRM for your industry and business needs?

The best sales management solution offers more than just basic features and functionality. It should be intuitive, customizable and offer templates, add-ons and third-party integrations to save you time and legwork.

With Pipedrive CRM, you’ll find all that and more. Whether you’re a small business owner or part of a corporation, Pipedrive offers you a valuable CRM investment that pays off.

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Project management software

Features to look for in the best CRM software

The top CRM systems lead with flexible functionality and integrations but balance these with ease of use, customization and support. Add these CRM features to your checklist for a contact management tool that drives results.

Visual sales pipeline

Get a clear overview of your deals and where leads are on the customer journey with a custom dashboard. Organize deals by stage and know when it’s time to close.

Lead management

Use Pipedrive’s powerful lead management tools to generate, track and manage new leads with smart customer data

Workflow automation

Scale your revenue by automating repetitive tasks like manual data entry and creating follow-up activities

Marketing automation

Use automation tools to send email marketing campaigns and view your email history for each contact

Sales forecasting

Estimate your sales revenue outlook and see which potential customers you should focus on

Mobile apps

Log activities and access your pipeline in real time with a user-friendly mobile app for iOS and Android


Scale your business with a CRM that offers paid plans for every growth stage


Streamline business processes by integrating with your favorite marketplace apps, from project management to email to social media

24/7 support

Access a human helpdesk support team 24/7 over chat and email

The benefits of a powerful CRM

Are you missing your sales targets? Weak internal processes might be impacting your bottom line more than you think.

Build stronger relationships and close more sales with the power that a good CRM offers your salespeople. Improve customer interactions, forecast results and focus team members’ activity to boost performance. Here’s how a CRM solution can help:

  • Track leads with customer information and metrics in one place
  • Identify hot leads to focus your energy on

  • Streamline sales processes with workflow automations

  • Free up time for selling by eliminating admin tasks for sales reps

  • Use activity-based selling to ensure follow-ups

  • Oversee all ongoing activities with contacts through email integration with Gmail, Microsoft Outlook or other email clients

  • Set goals, forecast revenue and track performance

Look for a CRM with happy customers

No one can tell you how to find top CRM systems better than their customers. When you’re analyzing CRM tools, read reviews, testimonials and case studies to estimate the pros and cons of each system.

Current customers can shed light on a CRM platform’s ease of use, functionality and customer support.

How consultancy firm Gray Matters increased their conversion rate by 50% with Pipedrive

Gray Matters owner Adam Graham knew the time had come to replace Google Sheets for sales tracking. The company needed a more robust system to manage customer information and was also interested in full and easy customization, similar to spreadsheets.

With the pipeline management, customization and insights features offered by Pipedrive, Gray Matters increased its conversion rate by 50% in just 18 months.

“We’ve been using Pipedrive for 18 months now and are really seeing the benefits. We like it because it’s very visual, very customizable, affordable and it does what we need it to do.”

Read the case study

Find the best CRM for your industry

While evaluating a CRM, look at its success in your industry. Read reviews and ask for recommendations from professionals in your field.

For starters, ask the following questions when weighing different CRMs against one another:

  1. Is this CRM customizable enough to allow me to add any fields I may need?

  2. Is it appropriate and scalable for my company size? Can it accommodate my growth from a small business or startup to becoming an enterprise or a multinational firm? Can I get up and running with a minimal learning curve?

Read how Pipedrive helps clients achieve success in these industries:

How Pipedrive helps users grow revenue and optimize processes

Pipedrive is proven to help customers increase the value of the deals in their pipeline, secure more leads and close deals faster.

In nine months of using Pipedrive after trial, Pipedrive users see on average:


Almost double the number of deals in their pipelines


Deals closing in nearly half the amount of time


A 21% increase in the value of deals won

Used by over 100,000 companies in 179 countries

The best thing we love about Pipedrive is it does two-way sync with Google Apps. It has helped us to better organise and keep everything on track.
NGNirmal GyanwaliManaging Director, Nirmal Web Studio
The workflow is perfect for our event management business, recording all booking information and giving reminder alerts. Being able to email clients via the app is great too.
GSGraeme SmithArea Manager, Wedding Jam
Pipedrive has been invaluable in helping us keep our clients happy. It's a really intuitive tool that's easy to use and quick to master. Perhaps the most useful feature for us is the flexibility and level of integrations it has. It's not just our CRM, it's part of our whole sales and account management process, so the ability to talk with the other tools we use is critical.
GTGuy ThorntonManaging Director, Picked Group Ltd

Pipedrive’s awards

Pipedrive has been recognized by a number of industry-leading comparison sites and platforms as one of the best CRMs available. Pipedrive leads the way when it comes to customer service, ease of use, and more.

Over 3,000 reviews & ratings

Highly rated by thousands of customers all over the world







Pipedrive rated best CRM for product innovation and user satisfaction

Pipedrive comes top in leading industry comparisons.

SoftwareReviews, a division of Info-Tech Research Group, named Pipedrive as an industry leader in its 2021 Customer Relationship Management (CRM) Data Quadrant and Emotional Footprint Awards.

The highly detailed report uses review benchmark data from CRM software users.

Download the report

Close more deals with the best CRM system today

Equip your salesforce with the top CRM platform to drive ROI.
Master lead management, create a positive customer experience and reap the results.